Tourism 2.0: Destination China !
Nice video of CCTV about Tourism 2;0 in China.more information :
http://chinese-tourist.blogspot.com/
Chazhou
Mylink
http://chinese-tourist.blogspot.com/2016/07/these-new-chinese-rich-generation.html
Thứ Năm, 21 tháng 7, 2016
Tourism 2.0: Destination China
more information :
http://chinese-tourist.blogspot.com/
Chazhou
Mylink
http://chinese-tourist.blogspot.com/2016/07/these-new-chinese-rich-generation.html
Thứ Tư, 20 tháng 7, 2016
Interesting video : Top 10 Tourist Attractions in China
This video explains about Top 10 Tourist Attractions in China. China, officially the People's Republic of China (PRC), is a sovereign state in East Asia. China is the world's second-largest country by land area, and either the third or fourth-largest by total area, depending on the method of measurement.. The Great Wall of China, Forbidden City, Li River Cruise, Leshan Giant Buddha are top tourist places in China. You can vacation to these best places to visit in China. This list of attractions can be your references before you travel to China.
Top 10 Tourist Attractions in China
Wechat is spying you !
Wechat is spying you ! you do not trust me ?
Look at this video
Wechat process.
1) WeChat is a Chinese company with servers based in China.
2) tencent does not use HTTPS, hence communications are not encrypted.
3) weixin has access to all contacts on phone (even of those who are not on WeChat)
4) WeChat can access the data on phone (including your photos)
5) WeChat knows your location
6) WeChat can see all text messages, videos and photos and listen to the voice messages.
further reading :
Look at this video
Wechat process.
1) WeChat is a Chinese company with servers based in China.
2) tencent does not use HTTPS, hence communications are not encrypted.
3) weixin has access to all contacts on phone (even of those who are not on WeChat)
4) WeChat can access the data on phone (including your photos)
5) WeChat knows your location
6) WeChat can see all text messages, videos and photos and listen to the voice messages.
further reading :
Thứ Bảy, 16 tháng 7, 2016
Understand the Mothers' market in China
Really interesting video realized by
Zhang Shasha stares out the window at a rare, blue, Beijing sky. "Next week I can go out," she says. "I miss outside!"But for now, she has to remain indoors, wrapped in a thick sweater and woolen hat, even though it is a warm spring day. Considered crucial for new mothers and their babies, they are expected to remain indoors for at least one month after giving birth, following a strict and elaborate set of rules like not washing their hair and eating pigs feet soup.
More information :
Zhang Shasha stares out the window at a rare, blue, Beijing sky. "Next week I can go out," she says. "I miss outside!"But for now, she has to remain indoors, wrapped in a thick sweater and woolen hat, even though it is a warm spring day. Considered crucial for new mothers and their babies, they are expected to remain indoors for at least one month after giving birth, following a strict and elaborate set of rules like not washing their hair and eating pigs feet soup.
More information :
- http://china-market-research.blogspot.com/
- http://china-market-research.blogspot.de/2016/06/chinese-consumer-market-is-developing.html
- http://china-market-research.blogspot.com/2016/06/5-articles-you-have-to-read-about.html
- http://china-market-research.blogspot.com/2016/05/agency-best-practices-on-chinese-social.html
- http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html
These new Chinese Rich generation
These new Chinese Rich generation
http://chinese-tourist.blogspot.com/
http://chinese-tourist.blogspot.com/2015/09/agency-advices-you-how-to-use-wechat.html
Nice video.
Have a nice holiday.http://chinese-tourist.blogspot.com/
http://chinese-tourist.blogspot.com/2015/09/agency-advices-you-how-to-use-wechat.html
Thứ Sáu, 24 tháng 6, 2016
The Travel Market in Indonesia influenced by Chinese Outbound tourism
It is important that the tourism industry in Indonesia has increased its contribution to gross domestic product (GDP), as it will result in more foreign exchange gains (since each foreign visitor spends between $ 1,100 and $ 1,200 per average visit, ) while providing employment opportunities to the Indonesian population (based on the latest data from Statistics Indonesia, the country's unemployment rate was 5.81 percent in February 2015).
http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html
Indonesia hopes that a significant number of tourist arrivals from China in the coming months until the end of December. Their participation in last week's China International Travel Mart (CITM) 2015 in Kunming, could make them happen such expectations, according to Tourism Minister Arief Yahya Indonesia. He attended the three-day event that opened on 13 November 2015. The CITM is one of the largest trade and consumer travel fairs in Asia. Chinese Tourism Market : +150% since 2014 !
officially the Republic of Indonesia (Indonesian: Republik Indonesia [rɛpublik ɪndonesia]), is a country in Southeast Asia. Situated between the Indian and Pacific Ocean, it is the largest island country, with more than thirteen thousand islands.[8][9] It has an estimated population of over 258 million people and is the world's fourth most populous country as well as the most populous Muslim majority country. The world's most populous island of Java contains more than half of the country's population.
Indonesia's republican form of government includes an elected legislature and president. Indonesia has 34 provinces, of which five have Special Administrative status. Its capital city is Jakarta. The country shares land borders with Papua New Guinea, East Timor, and Malaysia. Other neighbouring countries include Singapore, thePhilippines, Australia, Palau, and the Indian territory of the Andaman and Nicobar Islands. Indonesia is a founding member of ASEAN and a member of the G-20 major economies. The Indonesian economy is the world's 16th largest by nominal GDP and the 8th largest by GDP at PPP
9% of the employment linked to Tourism
It is estimated that about nine percent of the total national workforce in Indonesia is employed in the tourism sector. Currently, the Indonesia tourism sector represents about four percent of the total economy. In 2019, the Indonesian government wants to have doubled this figure to 8 percent of GDP (perhaps too ambitious) ambitious target which implies that, in the next four years the number of visitors to turn 20 million. To achieve this objective, the government will focus on improving Indonesia's infrastructure (including ICT infrastructure), accessibility, health and hygiene, as well as improvement of online campaigns (marketing) abroad. The government also revised its policy on visa-free access in 2015 (for details, see below) to attract more foreign tourists.
The table above shows that the number of foreign tourist arrivals in Indonesia has been growing between 2007 and 2015. This performance is supported by a reduction in terrorist incidents in Indonesia. Although small, there is a radical Muslim community who not only believes that Islam should be the only guide in life (and society), but also ready to resort to extreme measures (violence) to reform and root out conditions . A series of attacks against Western terrorists (2002/2005 Bali bombings and shelling in 2009 Ritz-Carlton / Marriott in Jakarta) has obtained the arrival of foreign tourists as a large group of western Indonesia ignored stagnate as a holiday destination in the months after such a violent incident (less than a year the number of tourists recover). 2009 bombing Ritz-Carlton / Marriott explain why the growth of tourist arrivals in 2009 was limited (see table above). After 2009, there were no terrorist attacks targeting Westerners. This success is due to the special anti-terrorist platoon of the country's efforts (Densus 88), which is funded by the US government and is led by the CIA, FBI and the US Secret Service. After 2009, when radical groups started operating in smaller networks (which are more difficult to identify) attacks targeted symbols of the State of Indonesia (like the police) and not symbols of the Western world. This is probably a reaction to the numerous arrests of Densus 88 in recent years.
source;
http://thammyvien.info/if-you-are-going-to-go-to-indonesia-you-need-to-know-these-10-indonesia-related-things/
Facebook.om
The Travel Market in Indonesia influenced by Chinese Outbound tourism
What blocks the development of the tourism industry in Indonesia? In the Competitiveness Report Travel and Tourism World Economic Forum, which "measures the number of factors and policies for sustainable development of travel and tourism, which contributes to the development and competitiveness of a country," Indonesia rose from 70th in 2013 to 50 in 2015, an impressive improvement. This jump was caused by the rapid increase in arrivals of foreign visitors, the national tourism industry priority and investment in Indonesia's infrastructure (eg mobile phone network covers now most of the country, while the air transport infrastructure has been expanded). The report indicates that the competitive advantages of Indonesia are price competitiveness, rich natural resources (biodiversity), and the presence of several heritage sites.
However, the report also said that Indonesia does not place enough emphasis on environmental sustainability (from deforestation and endangered species, while only a fraction of the water used is treated). The report also mentions security issues, particularly the cost of terrorism cases. Another concern is that Indonesia is behind Singapore (11), Malaysia (25) and Thailand (35 °) in the ranking Report Travel and Tourism Competitiveness 2015.
https://www.linkedin.com/
The lack of adequate infrastructure in Indonesia is a persistent problem, not only for its costs sharply higher logistics which makes it less attractive investment climate, but also because it limits the travel of sweetness for tourists. Infrastructure Bali is great and acceptable in Jakarta (except for traffic congestion grave), but outside of Bali and Jakarta most countries the infrastructure is inadequate, especially in the eastern part of Indonesia, where there is a shortage airports, ports, roads and hotels. The lack of inter and intra-island connectivity means that a number of regions in Indonesia that contain a huge tourist potential is not easy.
quora
In addition to infrastructure, education is also an obstacle. While on the island of Bali, as well as in luxury hotels in Jakarta indigenous people working in the tourism sector, they are quite fluent in English (and sometimes other languages that are not in Indonesia ), in the most remote areas native Indonesia have difficulty communicating with tourists. Therefore, focus on the study of English help to overcome this situation. The language barrier has been a part of Singapore to choose Malaysia as their holiday destination rather than Indonesia. Most foreign visitors entering Indonesia are Singapore, followed by Malaysia and Australia.
http://www.mappedtravel.net/uncategorized/marketing-tips-for-tour-operator.html
Bad news for Indonesia Tourism
"The capabilities of the military...in securing our seas should be improved, whether it's technology or general preparedness," Widodo said, according to a presidential palace statement.
A Chinese fishing boat was attacked last Friday while fishing in waters of Natuna a 272-island archipelago off the northwest coast of Borneo in the South China Sea islands. The island archipelago has about 70,000 residents and is administered by Indonesia.
On Sunday, Foreign Ministry spokeswoman Hua Chunying Chinese described the incident as such, "While normally operates in traditional fishing areas in southwest China South China Sea on June 17, the Chinese fishing boats were harassed and they fired several navy ships Indonesia. a Chinese fishing boat was damaged and injured member of the crew shot, while another fishing boat and the seven people on board were arrested by the Indonesian side. "
Indonesia Refuses to Bow to China in the South China Sea
The New York Times reported that Chinese nationalists are outraged by the use of force by the Indonesian side. A user wrote via Weibo (microblogging platform similar to Twitter in China) "You call yourself a great and mighty nation, but how is that a small country like Indonesia dare slap in the face?" In the same Times article, another Weibo user reportedly wrote, "Where is the hard-line faction in the army? It's your turn to make an appearance now."
However, the issue of fishing is not as simple as the nationalists would like to believe. While Beijing claims 90 percent of the South Sea China, with its self-proclaimed "nine-dash-line" or "cow tongue", Beijing recognized in 2015 claiming Jakarta chain Natuna islands, stating that "the Chinese side has no objection to the sovereignty of Indonesia over the Natuna Islands." While the islands are outside the "line of nine script", but also create an exclusive economic zone of 200 miles, or EEZ which excels in waters claimed by Beijing.
Beijing, however, is a signatory to the Convention and under the Convention, the islands whose population is entitled to an EEZ of 200 miles, which gives Indonesia and its exclusive rights fishermen fishery resources in that area. Moreover, the concept of "traditional fishing", presented by the Ministry of Foreign Affairs of China, is not recognized in the Convention.
Chinese outbound tourism Market for indonesia
This last argument is the third since March, when a Ministry of Fisheries and Marine Affairs of Indonesia patrol vessel intercepted a Chinese fishing boat of 300 tons approximately four kilometers from the Natuna islands chain within the territorial limits of Indonesia indisputable. In that incident, the Indonesian patrol boat fired warning shots of small arms in the Chinese fishing boat, forcing them to stop and the Chinese fishermen were transferred to the Indonesian patrol ship. A Chinese coast guard ship then arrived on the scene, repeatedly ramming the Chinese fishing boat until it was free and then retrieve the fishing boat.At that time, the Ministry of Foreign Affairs of China also made the argument that the incident occurred within the traditional fishing areas of China and the Chinese coast guard vessel assisted by the Chinese fishing boat seized without going Waters-territorial Indonesia despite It is only four kilometers away from an island of Indonesia. In addition, by using its own coastguard boat as a battering ram,
This kind of New will scare Chinese travellers !
sources- http://www.reuters.com/article/us-southchinasea-indonesia-idUSKCN0Z909D
- http://nationalinterest.org/blog/the-buzz/indonesia-refuses-bow-china-the-south-china-sea-16696
- http://runlongshipin.com/10-things-you-should-know-before-traveling-to-bali.html
- http://www.8vxun.com/
indonesia-invest-in-tourism- with-chinese-travelers/
Thứ Bảy, 18 tháng 6, 2016
Why outbound Chinese real estate is booming !
Chinese citizens became the largest foreign buyers of homes in the United States last year as they poured more than $ 150 million in real estate over the past five years, a new study has found.
Key points:
- Canadians have been relegated to the second to the Chinese purchases of US homes Surge has helped the housing market recover from the economic crisis of 2008 Chinese buyers pay an average of more than $ 1 million home
- And despite a slowdown due to the repression of Beijing on capital outflows, is likely to double that in the second half of this decade, the study of the Asia Society and Rosen Consulting Group.
Chinese Real Estate Buyers
The huge increase in Chinese buying both residential and commercial real estate has helped the housing market recovers from the crisis that began in 2006 and the economic crisis of 2008 was precipitated."What makes it different from China and noteworthy is the combination of the high volume of investment (and) the extent of their participation in all categories of real estate," including a "unique entry into home purchases" said the study.
The study authors said their numbers, based on industry data real public estate and underestimates the total, as misses purchases made by front companies and trusts that does not identify the source of the funds.
According to the study, Chinese purchases of US households far exceeded its investment in commercial buildings and land.
$ 23 million in the commercial property market,
Between 2010 and 2015, Chinese buyers put more than $ 23 million in the commercial property market, with the latter half of last year alone.However, during the same period, at least $ 127 million was allocated to households in the United States, and in the 12 months to March 2015 - the latest period for which they could obtain data relatively complete - purchase housing amounted to $ 39 million. That put Canadians last Chinese, who have long been the biggest foreign buyers of US residential real estate.
Geographically, Chinese buyers are concentrated in the most expensive markets: New York, Los Angeles, San Francisco and Seattle, but Chicago, Miami and Las Vegas have also been drawn buyers.
- http://www.zerohedge.com/news/2016-03-24/chinese-take-over-canadas-real-estate-market-buy-one-third-all-vancouver-homes-sold-
- http://economictimes.indiatimes.com/wealth/real-estate/japanese-chinese-realtors-bullish-on-indian-real-estate/articleshow/52767980.cms
- https://www.diigo.com/user/nolanchristopher?domain=marketingtochina.com/generate-clients-requests-real-estate-field
- https://www.facebook.com/FinlayBentle/posts/295987547405451
- https://twitter.com/TaylorSoophie/status/743765466884124672
Chủ Nhật, 12 tháng 6, 2016
Chinese consumer Market is developing fast
Consumer Market in China is developing rapidly that is why companies all around the globe are interested in marketing their products to the Chinese consumer.
But it is not as easy to market the people of china because they are very selective about what they are buying & don’t take time for decision-making about shopping, if they don’t like the product, they will just let it go. Even they are not too much loyal to their brands .so in order to attract Chinese consumer & make them loyal companies have to market these people with very attractive interesting stuff. According to enhanced development, they must be marketed digitally in a very effective manner. 1: First & foremost Digital marketing trend in china is through videos. It is very effective & attractive way of marketing because video actually grabs the attention of people, through colorful pictures, attractive sounds & music; moreover story regarding some product relevant to real life story makes it a real attraction for consumers.
https://knowdev.cse.illinois.edu/blog/2016/06/10-digital-marketing-trends-in-china.html
But it is not as easy to market the people of china because they are very selective about what they are buying & don’t take time for decision-making about shopping, if they don’t like the product, they will just let it go. Even they are not too much loyal to their brands .so in order to attract Chinese consumer & make them loyal companies have to market these people with very attractive interesting stuff. According to enhanced development, they must be marketed digitally in a very effective manner. 1: First & foremost Digital marketing trend in china is through videos. It is very effective & attractive way of marketing because video actually grabs the attention of people, through colorful pictures, attractive sounds & music; moreover story regarding some product relevant to real life story makes it a real attraction for consumers.
https://knowdev.cse.illinois.edu/blog/2016/06/10-digital-marketing-trends-in-china.html
Thứ Năm, 2 tháng 6, 2016
5 articles you have to read about Chinese Market this week !
5 articles you have to read about Chinese Market this week !
Baidu is in Trouble
China’s top internet search engine Baidu is facing abuse for hosting message boards containing pornography, libelous adverts and content for unlicensed nursing homes. The State Internet Information Office summoned Baidu executives for a grilling yesterday and ordered those to immediately take away the content. In addition, it purchased Internet regulators in Beijing, where Baidu is to be punished for the ongoing company.
http://www.chinameer.com/china-baidu-receive-strict-punishment.php
The most famous online Chinese celebrities
China has one of the most connected countries in the world with about ten times more Internet users than French population.
The concept of being an online celebrity and earning huge amount of revenue through Internet is widely known in western countries. For example, if we take YouTube there are self-made millionaires such as Michelle Phan, discovery of artists (Justin Bieber) or even comedians (Lilly Singh) or game players. However, for China it is pretty new and this phenomenon is becoming less and less unusual.
China Beauty Expo: Focus on latest beauty trends of the Chinese market
The 21st edition of China Beauty Expo was held on 18-20 May 2016 in Shanghai and gathered both suppliers and brands on about 20,000 m2 in the Shanghai New International Exhibition Center. As far as suppliers are concerned, the show hosted more than 800 exhibitors with an increasing international participation. Regarding brands, the show revealed an increasing diversification of the skincare offering, the rise of the hair care category and, again, a strong interest for natural products.
Indonesia Invest in Tourism with Chinese Travelers
Thứ Hai, 16 tháng 5, 2016
UK Trade & Investment 5 steps for building a marketing plan for successful market entry to China
5 steps for building a marketing plan for successful market entry to China
Domenica di Lieto, Commercial Director at Qumin outlines five key steps for brand owners to consider.
further readings
- http://china-market-research.blogspot.com/2016/05/agency-best-practices-on-chinese-social.html
- http://china-market-research.blogspot.com/2016/04/marketers-have-to-use-cultural-aspect.html
- http://www.semseoservices.net/seo-services/how-to-optimize-baidu-spider-to-scan-our-website.html
- http://china-market-research.blogspot.com/2016/05/tourism-market-in-indonesia-is-booming.html
- http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
Chủ Nhật, 8 tháng 5, 2016
Chinese Search Engine Baidu in trouble in China
Baidu is the number one search engine for Chinese tourists...
The death of a student following experimental cancer treatment I have found through China's biggest search engine, Baidu Inc (BIDU.O), has exposed the faultlines in the company's business model, Which Relies heavily on income from the country's lightly regulated health sector.
Problem of Advertising
Before His death, Zexi student Wei, 21, Criticized the military-run hospital treatment failed That provided the misleading claims about prep prep for ITS effectiveness and Baidu Accused, controls 80 percent Which of the Chinese search market, of false medical information Promoting.This week the health ministry investigation into an Began the hospital, while the internet Began an investigation into Baidu regulator.
The regulators Have not Said what, if any, Offences or regulations Might Have Been broken and did not respond to requests for comment. Analysts at Daiwa Said regulators Could be checking for compliance With China's Advertisements Law, says Which shouldnt medical industry advertising effectiveness Contain assertions about.
Baidu Said it was conducting an investigation and Simple past would fully Cooperate With the regulator.
It is not clear That conventional treatment - surgery to remove the tumor Typically - synovial sarcoma Would Have That cured the rare Suffered from Wei. Reuters has not Been Able to reach the hospital for comment.
Critism
Baidu has come in for fierce criticism for how it handles online search results Within ITS adverts, from an industry as sensitive as healthcare Especially, Which Nomura and Daiwa Analysts at say 20 to 30 percent Provides Its search of revenues. In 2015, 55.7 billion yuan search Were revenues ($ 8.6 billion), or 84 percent of Baidu's overall sales. "Whatever page you're looking at on Baidu is a mess of adverts," Said username FreedLiu on China's Weibo microblog, discussing Wei. "They're profiting from loads of People Who do not know Baidu auctions (its search results)." Baidu vigilance Said it applied to healthcare customers Particularly, with screening for misleading adverts and a verification program with additional scrutiny for medical advertisers."Over the years, we cleaned up the customer proactively Have basis," a company spokeswoman Said by email. It is not the first time the company has fallen foul of regulators and public review for ITS handling of healthcare ads and blogs, though it has not Suffered substantive Sanctions.
In 2008 it Said it would overhaul operations after state media STI Said it let unlicensed medical service providers buy high search rankings. The hospital Wei Treated That, however, is licensed by the Beijing Municipal government.
Baidu apologized for management failures
And in January Baidu apologized for management failures When the regulator found illegal internet content in Its search results and online forums, Including ads for unlicensed clinics. Also Baidu sold the rights to manage a disease discussion site to a company selling treatment for That illness, forum users Said. "Baidu has ADH issues come up About the types of medical ads since 2008 They accept," Said Mark Natkin, managing director of Marbridge Consulting in Beijing. BAD PRESS MOST Like search engines, Baidu places paid-for ads in Its search results, but in a series of Reuters search it included tests at Least twice as many ads as Alphabet Inc's (GOOGL.O) Google, Which is blocked in China, and Placed Its list them in higher. Though Baidu marks Such items as promotions, highlights the word Also Google "Ad" in a yellow box. Baidu's spokeswoman Said the number of adverts on a page Depend on the search subject and Whether it was on PC or mobile, but Declined to give specifics for healthcare-related searches. Google's policies list a string of restrictions on healthcare advertising, and Several searches by Reuters for health-related terms on the search engine produced no adverts. Baidu's smaller local rival Qihoo 360 Technology Co (QIHU.N) Said it does not support healthcare industry adverts.
Said ITS requirements for healthcare Baidu ads "are not public information, and we can only share our advertising customers With That".
Several criticism in state media outlets this week Suggests a hardening attitude in government. "Pursuing profits is not wrong, but putting profits over helpless patients' lives is any ethical standards Against," Said a column in the official People's Daily on Monday. Any decision by Authorities to restrict healthcare advertising materials to Baidu's Could have impact on earnings, a concern That Has Contributed to a sharp fall in shares in the last three sessions ITS.
New regulations
The regulator did not return requests for comment on the Possibility of any such action. Daiwa Said 10 to 15 percent of Baidu's search revenue Could evaporate under a worst-case scenario.
Even without Such Measures, the damage to Baidu's reputation Could hit it in the pocket. "The overwhelming negative press coverage over this incident Could Once Again shake Internet users' trust in Baidu's search results, Especially When people search for healthcare-related information," Said Nomura. "This would, in turn, Affect the performance for healthcare-related ads on Baidu, in our view."
More information on Baidu SEO
http://www.semseoservices.net/
http://www.reuters.com/article/us-china-baidu-search-idUSKCN0XY01V
http://www.seotick.net/search-
http://www.seolinkshop.net/
http://www.forbes.com/sites/greatspeculations/2016/05/06/is-baidus-advertising-business-in-trouble/#552535623aa1
Agency : best Practices on Chinese Social Media for Brand engagement ?
What are the best Practices on Chinese Social Media for Brand engagement ?
There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.
Guide to Communicate on Chinese social Media
Social Media create links
First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.Digital Marketing Positionning !
Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .
Social media create quality traffic in China
Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.Digital Strategy in China
Let your corporate culture be your guide.
There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.
ROI on Social Media ?
Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.
further readings:
- http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
- http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
- https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
- http://seoagencychina.com/digital-agency-shanghai-china/
- https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
- https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
- http://ecommercechinaagency.com/digital-agency-china/
- https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg
Thứ Năm, 5 tháng 5, 2016
Top Asian Destination for Chinese travellers
Singapore is no longer just a stop-over point for tourists catching connecting flights to beaches in Thailand and Bali. More travelers are making the city state their final destination, in large part after ending a decades-old ban on casinos that’s helped to double the number of Chinese visitors to the country.
Tourism is proving to be one of the bright spots in Singapore’s otherwise sluggish economy. Official figures show income from tourism surged 25 percent in the four years since the first two casino resorts were opened in 2010 — flashy and modern complexes housing hotels, shopping malls and restaurants. Credit Suisse said last month that tourist arrivals this year will probably exceed forecasts from the Singapore Tourism Board, climbing as much as 8 percent to 16.5 million compared to 2015.
sources :
http://www.bloomberg.com/news/articles/2016-05-05/singapore-is-unlikely-tourist-hotspot-as-casinos-draw-chinese
Thứ Ba, 3 tháng 5, 2016
Australian cosmetics brand "Adore Beauty" plans to enter into the Chinese market
It's been 16 years since Kate Morris founded Adore beauty of his garage, but is far from being extinguished, the successful entrepreneur is using the milestone that take online retailer of cosmetics to China to open a crack in a beauty market worth billions of dollars.
The expansion, which officially wheel today, is being led through electronic commerce Tmall, one of the brands owned by Chinese giant Alibaba platform.
Source : http://www.theaustralian.com.au/business/companies/australian-cosmetics-house-in-online-chinese-push/news-story/be3fdc520395453bdebaaa963fa03fb7
Morris will not be used any hard and fast target has been set for Chinese expansion, instead saying SmartCompany is going to take a conservative approach and responding to customer demand rather than telling people what they want to buy.
Because of this, Adore Beauty initially offer about six brands of Australia to Chinese consumers through Tmall order to "dip your toe in the market."
Brands include Lanolips, Evo, as soon as possible, Alpha-H, ONCE and Skinstitut.
"We will consider China first, which is a big enough piece to bite," says Morris.
"But I certainly think that if we consider China, there is much more potential in the APAC [Asia Pacific] region and that is definitely where we will focus our attention. As some success in China, and then we will expand our spectrum ".
The initial product range will focus on high quality, ethical hair care and skin care products in order to seize the Chinese market appetite for all things in Australia.
"It's a small selection of each of the brands and let's just try it and see what works," says Morris.
"A market [as Tmall] is the most obvious choice so far in China. If you make your own website there is definitely pushing a rock up a hill. We wanted to be where they were shopping shoppers Beauty" .
For Morris, the Chinese expansion feels like coming "again to the starting point" given the beauty Adore began exporting beauty products in much of Australia before focusing heavily on the local market.
"China is the largest market of beauty in the world," says Morris.
"But we also recognize that it is not without its complications."
Adore Beauty is on track to deliver about $ 15-16 million at the end of this year.
Read also :
- http://maximizesocialbusiness.com/enter-chinese-market-digital-marketing-22715/
- https://twitter.com/marketing2china/status/715466818962399232
- TripinChina
- https://twitter.com/marketing2china/status/710091565147037697
Thứ Hai, 2 tháng 5, 2016
Tourism Market in Indonesia is booming (thank to China)
Indonesia hopes that a significant number of tourist arrivals from China in the coming months until the end of December.
Their participation in last week's China International Travel Mart (CITM) 2015 in Kunming, could make them happen such expectations, according to Tourism Minister Arief Yahya Indonesia. He attended the three-day event that opened on 13 November 2015. The CITM is one of the largest trade and consumer travel fairs in Asia.
Chinese Tourism Market : +150% since 2014 !
In CITM, the stand of Indonesia, which was next to Singapore and Malaysia, attracted a large number of visitors. It was partly because the support of Indonesia also featured live dance and musical performances, the daily Kompas reported.
Indonesia Invest in Marketing to boost Chinese arrival
Indonesia had set a target to receive 10.5 million foreign tourists this year. In the period from January to September, reached 7.2 million, Minister Arief Yahya said. Last year, 9.4 million foreign tourists visited Indonesia, including 883,000 people in China. Indonesia had set a target of 20 million foreign tourist arrivals in 2019. While Indonesia and China are developing closer bilateral relations in the economic sector, it is expected that an increasing number of tourists from China to come to the country in the coming years.
Luxury Shopping and hotel Booking!
With more travelers now Chinese outbound tourism big-spending worldwide, luxury shopping and hotel stay constantly in search of the next great centers of Chinese travel. To date, this has meant keeping a close eye especially in Asia, which now accounts for nearly 90 percent of arrivals of Chinese tourists. Tracking the fastest growing destinations is a difficult task, however, thanks to the delicate political situations in the region that cloud the picture, leaving marks to ask which areas are popular among Chinese tourists are will remain in the long term.
+136% of Chinese tourists in 2014 !
A particularly timely example of this is Sri Lanka, which saw the arrival of Chinese tourists increased by 136 percent in 2014, during the administration of strongly "pro-Chinese" President Mahinda Rajapaksa. However, things have changed with the defeat Rajapaksa at the polls this January Maithripala Sirisena, who has been far more critical of the major tourism projects and development carried out by luxury companies, many of which have already they have been waiting Chinese.
Under the direction of Sirisena, less chummy ties between China and Sri Lanka have raised doubts about the sustainability of Chinese growth arrival of tourism. At the moment, the outlook is still relatively optimistic it with Sri Lanka to its projection of 2.5 million Chinese visitors sticking in 2016 and hoteliers as Shangri-La to continue its expansion in the country. While in Kunming Minister Arief Yahya said Indonesia had to do everything possible to attract Chinese visitors. "Chinese tourists traveling abroad reach 100 million people annually. How might receive only one percent of them?" Said the minister.
In 2014, the number of Singaporeans who visit Indonesia ranked first with 1.32 million arrivals. Visitors from Malaysia and Australia came in second and third place respectively.
sources:
http://www.globalindonesianvoices.com/23579/boosting-tourists-arrival-from-china/
https://jingdaily.com/can-politics-influence-chinese-tourists-decision-making-process-it-depends/
http://www.advancetourandtravel.net/adventure-travel/top-best-places-to-see-in-asia-2.html
https://www.travelblog.org/Asia/Indonesia/Bali/blog-931541.html
Bali (Indonesia) Eyes More Chinese Tourists in 2016
Bali (Indonesia) Top travel destination for Chinese Tourists
Bali is constantly voted the best island in the world. It is the ideal destination for most, and the personification of idyll tropical island. Bali indeed has it all - a Shangri-La by sea, in their natural beauty and religious, and advanced social image for the less crazy in the heart.
Chinese tourists love to travel in Asia!
There will be the famous surfing beach locations and swells of indigo south, exotic woodlands, palaces and temples of Ubud Jatiluwih rice grain and impeccable diving and rafting Rowdy to experiment and explore. Naturally, Bali is blessed with an all natural and social captivate the most experienced tourists landscaping.
Why Bali?
Its diverse and rich interpretation of Hinduism permeates every corner of the field, offers every morning hours, until the day of silence Nyepi closing the airport. This unique blend of Hinduism is located in the center of the beauty of Bali paired with warm smiling people encounter every day hug. Craftsmen series of streets and scattering through the towns, they have in ages ancient traditions of the artwork and the creation and production of some of the best design on the planet.Bali culture has captivated the thoughts of travelers because the first white and African American films of Charlie Chaplin were made during his visit in the 1930s Things were a little more innocent then, and the ladies of Bali yet they strolled topless, making the main island 'head sex' holiday places for settlers in search of a cheap joy reality.
Bali Tourism Bureau
Bali’s Association of Travel Bureaus (Asita Bali) is optimistic of witnessing a surge in the number Chinese tourists visiting Bali in 2016.
Direct flights from Chinese cities to Bali Island could help increase the number of Chinese tourist arrivals, Chairman of Asita Bali I Ketut Ardana stated here, Monday.
On January 12, 2016, Garuda Indonesia launched a direct flight connecting Shanghai in China with Denpasar in Bali Island.
“Recently, additional flights have been started to Shanghai, Beijing, and Guangzou,” he added. With a population of over a billion people, China contributes at least 100 million tourists making overseas trips a year.
The number of Chinese tourist arrivals in Bali has increased significantly over the past few years, placing China as the second-largest tourist contributor, after Australia.
From January to November 2015, Bali received 642 thousand Chinese tourists, up 19 percent from 539,371 tourists recorded in the same period in 2014.
Bali has set a target to attract 4.2 million foreign tourists in 2016, a slight increase from four million in 2015. In the meantime, the nation’s flag carrier Garuda Indonesia recently opened a new route to China between Denpasar in Bali and Shanghai.
sources :
http://www.mapliv.net/2016/04/why-chinese-tourists-love-to-go-to-bali/
http://www.thebalitimes.com/2016/01/22/bali-eyes-more-chinese-tourists-in-2016/
Thứ Tư, 27 tháng 4, 2016
Top Tweets about China
Top Tweets about China
Today the 10 tweets that you need to read....
China: 3/4 of video viewers do it on their smartphone ! https://t.co/H8LqdZh9x9 via @Olivierverot pic.twitter.com/E2gz5JqOVg
— Max. Social Business (@MSocialBusiness) April 26, 2016
In China, internet access has dramatically increased in the last 15 years. https://t.co/qlp2tnLERW pic.twitter.com/fWoCTH8r8Z
— CSIS (@CSIS) April 24, 2016
China: 3/4 of video viewers do it on their smartphone ! https://t.co/H8LqdZh9x9 via @Olivierverot pic.twitter.com/E2gz5JqOVg
— Max. Social Business (@MSocialBusiness) April 26, 2016
Comprendre l'internet en Chine en une infographie.
— Olivier VEROT (@Olivierverot) April 23, 2016
Gentlemen Marketing Agency #Chine
@ https://t.co/VYDDGFO6x5 pic.twitter.com/YlGhIBSHZB
When in China. 🇨🇳 https://t.co/ab5QMgwRPL
— The European Tour (@EuropeanTour) April 26, 2016
China is boosting cooperation with world in fighting home-grown terrorists: experts https://t.co/okfKhvbN6Z pic.twitter.com/P6sehWMeGO
— China Xinhua News (@XHNews) April 28, 2016
e-Commerce Agency based in Shanghai...
— Olivier VEROT (@Olivierverot) April 22, 2016
We help Brands to optimize their #ecommerce in China https://t.co/B8i6LK0h68 pic.twitter.com/QLKyDQLVTd
In China, 77% of jobs are threatened by automation https://t.co/Iu7GwhJtil pic.twitter.com/iVjCHTWTZI
— The Economist (@TheEconomist) April 27, 2016
China trades enough cotton in a day to make a pair of jeans for every person on the planet https://t.co/gNztZ7S4WW pic.twitter.com/dqcNerGC4c
— Bloomberg (@business) April 27, 2016
Internet penetration rate in China reaches 50% ! https://t.co/DH8YDrDykm #China
— China SEO (@topmarketingweb) April 25, 2016
Thứ Sáu, 22 tháng 4, 2016
Learn Chinese with this Beijing Governement website
When a Chinese governement offer Free ressource to learn Chinese ...
Guest POst provided By Beijing Governement
http://cityofbeijing.gov.cn/2011-09/01/content_13599254.htm
Guest POst provided By Beijing Governement
http://cityofbeijing.gov.cn/2011-09/01/content_13599254.htm
Jiūjié – 纠结 – is a popular expression commonly used by Chinese netizens. It means to be in a tangle or facing a dilemma. Here's an example of how to use it:
Peter says: Harry, nǐ bù chī dōngxi zài xiǎng shénme ne?
Harry，你不吃东西在想什么呢？
Harry, you're not eating. What's on your mind?Harry says: Jiūjié ne.
纠结 呢 。
I'm facing a dilemma.Peter says: Jiūjié shénme? Shuō lái tīngting.
纠结什么？ 说来听听。
What dilemma? Tell me about it.Harry says: Wǒ zuìjìn xiǎng huàn gōngzuò, suǒyǐ tóu le jǐ fèn jiǎnlì, érqiě zhèjǐtiān qù le jǐ gègōngsī miànshì.
我最近想换工作，所以投了几份简历，而且这几天去了几个公司面试。
Recently, I've been trying to find another job, so I sent a few resume and went to a couple of interviews.Dàn xiànzài wǒ bèi liǎng gè gōngsī tóngshí lùyòngle, wǒ bù zhīdào xuǎn něi gè cái hǎo.
但现在我被两个公司同时录用了。我不知道选哪个才好。
Now I've been selected by two companies at the same time. I don't know which one to choose.Peter says: Wèishénme?
为什么？
Why?Harry says: Yí gè xīnshuǐ dàiyù dōu bú cuò, dànshì děi chángcháng chūchāi.
一 个薪水待遇都不错，但是得常常出差。
One has a good salary and benefits, but I'd often have business trips.Lìngyí gè shì gāng chénglì de xiǎo gōng sī, bùguò qiánjǐng bú cuò 。
另一个是刚成立的小公司,不过前景不错。
The other one is a company that has just been established, but the prospects are not bad.Peter says: Qù dìyī ge.
去第一个。
Choose the first one.Harry says: Wǒ xiǎng guò, kě shuōshíhuà, nà fèn gōngzuò méiyǒu shénme fāzhǎn kōngjiān, érqiě wǒ yě bù xiǎng zǒngshì chūchāi.
我想过，可说实话，那份工作没有什么发展空间，而且我也不想总是出差。
I thought about it, but to be honest with this position there won't be any development opportunities. Besides I also don't want to be on business trips all the time.Peter says: Nà jiù qù xiǎo gōngsī.
那 就 去小公司。
So choose the small company.Harry says: Wǒ tǐng xǐhuān nàr de gōngzuò de, shìhé wǒ, hěn yǒu tiǎozhàn. Dànshì xīnshuǐ tài shǎo le.
我挺喜欢那儿的工作的，适合我，很有挑战。但是薪水太少了。
I really like the job; it suits me and is very challenging. However, the salary is too low.Peter says: Aiyō, nǐ zěmne zhème jiūjié a. Nǐ hǎohāo kǎo lǜ yíxià ba.
哎哟，你怎么这么纠结！你好好考虑一下吧。
Thứ Năm, 21 tháng 4, 2016
Education is a new giant market for Austalian Tourism bureau
The education sector in China is the world's largest, with no less than 9 million new students in 2015. This sector accounts for about 4% of national GD
With Australian political tour of China to promote trade, education is a priority in the agenda, with Chinese students now make up 27 percent of all international students in Australia.
A delegation of about 1000 Australian politicians and business leaders in China this week for Australia in China Week, a trade mission to China key.
They will be promoting Australia as a premium destination for investment, tourism and education. With more young Chinese seeking study abroad, Australian universities are willing to make their pitch.
smog and Beijing's notorious traffic are two things Qinteng Hou says that will not be lost when going to study her Masters in International Business in Brisbane later this year.
The 22-year-old says Australia's environment and relaxed lifestyle played a role in his decision to apply to the University of Queensland. "Australia is a beautiful place, which is not as crowded as Beijing. You can feel relaxed and comfortable there," Hou said.
It's just one of the tens of thousands of Chinese students looking to Australia for higher education. Today account for over 27 percent of all international students in Australia, helping to make education the fourth largest exporter of the nation. In 2014 international education contributed about $ 17 billion to the Australian economy, and that figure is expected to increase.
Sydney University is just one of the Australian universities that sent representatives to Beijing to Australia in Week China. Michelle Carlin spokesman says Chinese students are extremely important for college.
. China in the last ten! Had ears and "#erienced is a $ er! #rogress Ra # id $ arious fields. t is estimated that more than 100 foreign students and 000 stud! Ing at $ arious uni $ ersities in China. n addition to the # rogress achie $ ed b! Chinese and the reason for WH! foreign students learn that there are tuition fees are chea # er of them in the 'australia
mandarín foreign and economics and management and. + edical successful education Chinese Sino-s is caused b! its national modern character
China's complements educational reform
More information here https://www.academia.edu/24285318/Online_education_is_a_new_giant_market_in_China_Australian_are_now_proving_it
and here
http://www.sbs.com.au/news/article/2016/04/11/australia-china-week-education-investment
With Australian political tour of China to promote trade, education is a priority in the agenda, with Chinese students now make up 27 percent of all international students in Australia.
A delegation of about 1000 Australian politicians and business leaders in China this week for Australia in China Week, a trade mission to China key.
They will be promoting Australia as a premium destination for investment, tourism and education. With more young Chinese seeking study abroad, Australian universities are willing to make their pitch.
smog and Beijing's notorious traffic are two things Qinteng Hou says that will not be lost when going to study her Masters in International Business in Brisbane later this year.
The 22-year-old says Australia's environment and relaxed lifestyle played a role in his decision to apply to the University of Queensland. "Australia is a beautiful place, which is not as crowded as Beijing. You can feel relaxed and comfortable there," Hou said.
tens thousands of Chinese students in Australia !
It's just one of the tens of thousands of Chinese students looking to Australia for higher education. Today account for over 27 percent of all international students in Australia, helping to make education the fourth largest exporter of the nation. In 2014 international education contributed about $ 17 billion to the Australian economy, and that figure is expected to increase.
Sydney University is just one of the Australian universities that sent representatives to Beijing to Australia in Week China. Michelle Carlin spokesman says Chinese students are extremely important for college.
. China in the last ten! Had ears and "#erienced is a $ er! #rogress Ra # id $ arious fields. t is estimated that more than 100 foreign students and 000 stud! Ing at $ arious uni $ ersities in China. n addition to the # rogress achie $ ed b! Chinese and the reason for WH! foreign students learn that there are tuition fees are chea # er of them in the 'australia
mandarín foreign and economics and management and. + edical successful education Chinese Sino-s is caused b! its national modern character
China's complements educational reform
More information here https://www.academia.edu/24285318/Online_education_is_a_new_giant_market_in_China_Australian_are_now_proving_it
and here
http://www.sbs.com.au/news/article/2016/04/11/australia-china-week-education-investment
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