Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

1. http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
2. http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
3. https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
4. http://seoagencychina.com/digital-agency-shanghai-china/
5. https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
6. https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
7. http://ecommercechinaagency.com/digital-agency-china/
8. https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg

Social Media Marketing : best practice to improve your e-Commerce performance in China

Ever-expanding wireless network (Wi-Fi) coverage, coupled with increasing affordability of smartphones, has prompted more and more users to access the Internet via mobile phones in China. In 2013, 81% of Chinese Internet users accessed the web via Smartphones1. In recent years, with the rapid development of social media sites, users can connect with friends anytime anywhere through smartphone applications. Increasingly, people are interacting with others via social media, which are set to be an important channel for consumers to have access to information of daily life, as well as messages promotional product and services.

According to the "Survey of consumers of the middle class of China" HKTDC, social media is one of the channels through which respondents share their consumer experience Sixty-three percent of respondents agree.: "I believe in the products recommended by people I follow on Weibo and WeChat and I am interested in giving them a try." Consumers in China rely on word-of-mouth. How marketers generate positive word of mouth for their products and services through social media in the consumer community of friends is an important part for business promotion and marketing.


Social media marketing in China

More and more companies have added features to "share" their websites, allowing users to click and share their own Weibo the information about the company and its product page. For example, when a user believes his friends would be interested in a product or service, it may just tweet this piece of information as well as photos and a text description, without the need to write new content.

WeChat user experience 

WeChat is an instant messaging app4 Tencent launched in 2011 to provide the public platform, community of friends and push message functions. Users can add friends and follow public accounts they love choosing "shake", "search by phone number", "look around" or "QR code scanner". According to reports, the average monthly WeChat active users reached 360 million in 2013.
WeChat separates the public account into account subscription and service account. The goal is to establish new rules for messaging
Communication on group to minimize the disruption of followers. subscription account mainly provides news and information that meets the needs of general users. subscription account can send a daily message that appears in a separate folder, but users do not receive an alert. service account is used to provide services and is more appropriate for the bank and corporations in general. Restrictions on group messaging service account are stricter: one message is allowed monthly but followers will receive an alert. The push message in the chat list. Businesses can choose one of these two types of accounts to interact with their customers, depending on the nature of their products / services and human resources. more information http://wallblog.co.uk/2015/10/27/five-things-we-can-learn-from-chinese-digital-firms/
and here 

Marketing on Weibo

Over 10 major Chinese websites, including Tencent, Sina, Sohu and Netease currently provide Weibo (microblog or) social media service. At the end of 2013, China had 280 million users of Weibo, representing approximately 45.5% 2 of total Internet users. Weibo is a sharing of information, dissemination and acquisition Platform3 allowing any person or group selected by the user to read text messages of 140 characters, and access photos and videos etc. . The main features include a Weibo: share / outposts (70.1%), the search engine news / current affairs (69.5%) and post content (64.6%), etc.

Companies appear interesting content on Weibo in the hope that users actively tweet these messages to friends and raising the brand profile and awareness of user communities. Of course, how to attract users to read and tweeter these positions is the key.

http://china-market-research.blogspot.com/2016/04/china-outrage-over-viral-video.html
http://china-market-research.blogspot.com/2016/03/top-5-buzzs-posts-on-facebook-about.html

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ? 

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai 

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)



Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media

https://en.wikipedia.org/wiki/Digital_marketing

Go mobile in China 

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.


Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion :  Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.


For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

Please tell us what’s on your mind, such as article ideas, advertising queries, joining our team, criticisms and more

5 Top Social Media Sites Used by Chinese

China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es).

Now, things have changed, girls and young women do it themselves, and they already have deep-rooted habits.

Girls go online, and they hold the wallet now!

As a Fashion or a cosmetic brand, you need to be aware of the young ladies behavior to use the right place to send the right message. Two words here: social networks. This is especially true for the 18 to 30-year-olds that truly love shopping online. Wide offers, lower prices, tons and tons of advice on how to best use the products they use and wear. The Internet is THE way for them. It has been shown that they have become the biggest spenders in relationship to their wages . Lastly, Chinese women see e-commerce as a fun part of their lifestyle. Now, where do they go to get information before actually buying fashion or cosmetics?

Read more at http://maximizesocialbusiness.com/top-5-social-media-sites-used-chinese-girls-18455/

Digital Agency in China Shanghai
Toute l'équipe de Gentlemen vous souhaite une bonne année 2015 ! Si vous souhaitez une belle petite vidéo , n'hésitez pas à nous droper un petit mail. ;-) ou la partager .
Posted by Marketing Chine on dimanche 4 janvier 2015

What Businessmen should know about Chinese e-Commerce

The program electronic pass includes foreign exchange settlement and international sailing characteristics.
Alipay, a subsidiary of Alibaba Group Holding Ltd., the dominant e-commerce operator in China, has launched a service to make it easier for Chinese Internet consumers to buy products from the United States and European online retailers.

Alipay

Launched as part of the payment service PayPal online as Alipay, "ePass" combines border settlement currency Alipay deliveries offered by the Intelligent Logistics Network China, which in China goes by the nickname Cainiao. (Alibaba owns 48% of the logistics company.) EPass The service also allows Western e-tailers to conduct digital marketing through the Chinese network of online advertising Alimama.
"With ePass, United States and European merchants are able to offer Chinese consumers who are comfortable with online shopping in English in order to buy goods directly from existing e-commerce websites independent retailers in their home markets, "said Li Jingming, president and chief architect of the United States Alipay, in a statement released by Alipay.

Chinese online shoppers' habbits

Chinese online shoppers using ePass pay their orders in yuan and then have orders shipped to their home by Cainiao network of delivery companies. Consumers can use the currency Alipay mobile shopping app for shopping. Merchants "can easily use our infrastructure to tap into the Chinese market," Li said. "They do not have to worry about international shipping. They can just ship to a freight forwarder in their country of origin, which makes it easier to sell to China because it is for sale on their core market. "





The ePass program marks the latest step Alibaba took to make it easier for online shoppers in China to buy e-commerce sites Westerners. Earlier this year, for example, the Chinese e-commerce operator has an agreement with the delivery service e-commerce in the United States ShopRunner Inc. to reduce shipping costs to China for purchases Web sites of American retailers.
Alibaba launched last month its initial public offering in the United States The total value of Alibaba shares sold under the IPO reached 25 billion after underwriters exercised their options, making it the most large IPO in American history.

China new strong country of e-commerce

China new strong country of e-commerce 

The growth of the mobile internet in China is increasing the number of Chinese Internet users and their online spending. The e-commerce are growing so fast that China is expected to exceed this year the United States as the world's first online marketplace in total expenditures, according to a report by Bain & Company, quoted by Reuters.

Chinese e-commerce

The Chinese e-commerce has grown at an average annual rate of 71% from 2009 to 2012, against 13% in the United States, and its total size is under $ 539 billion (€ 407 billion) in 2015, according to the report. More than half a billion Internet users Overall, Chinese consumers spent online from 212.4 billion dollars in 2012 and 228.7 billion Americans. This growth will continue only if the Chinese Internet population continues to grow - and the standard of living.

Currently, about 44% of the 1.3 billion Chinese people (or 591 million people) are online, and 70% of new users access the Net from their phones. According to the Chinese giant (and world number one) e-commerce company Alibaba Group, online sales represent 10 years half of retail sales, against 6% currently. However, according to eMarketer, not in 2013 that the United States will be supplanted by China.

 The institute expects a turnover of e-commerce in the U.S. to 384.8 billion dollars this year, significantly higher than the 181.6 billion planned for China, thanks to an average annual spending heavily higher (in 2221 dollars in 2012).

source： http://www.zdnet.fr
http://ecommerce-china.blogspot.com/
www.journaldunet.com

SEO : what are the biggest myths that are circulating on the internet about Panda and Penguin?

SEO : what are the biggest myths that are circulating on the internet about Panda and Penguin? 

In the world of SEO BLACKHAT (think SEOs have exceeded the legal limit allowed by Google), Panda and Penguin were often synonymous with de-indexing sites and the fall of their positioning in Google. In other words, bankruptcy.

Google Panda Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising

Google Penguin  is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing cloaking, participating in link schemes, deliberate creation of duplicate content and others. Unlike PageRank, however, Google makes all updates to this algorithm public

Over the past year, the philosophy of Search Engine Optimization is changing. However, now that we have a year of decline, it is likely that many myths have circulated about Panda and Penguin, were false.

Small inventory: Panda Penguin Google has penalized priority sites riddled with keywords density exaggerated We do not believe: It depends on the reaction of the reader face to your content. If he reads your article to the end, he loves her, and that your keywords are not inserted afterwards automatically (the plugin do), Google will not penalize an abundance of words key.

Automating the task is referred (keywords in bold, italic, etc.). Google sent its employees to spies, as Spybubble in networks of private blogs to see which it was de-index Again, there is a good chance that this is false. Google was not amused to send spies to register fraudulently in networks webmasters. The task had to be more automated than that. In this regard, I refer you to my article pretty funny on one of my ideas is to make e-marketer of tomorrow a simple writer of the XXI century.

Panda and Penguin were penalties against certain sites False: Matt Cutts has repeated that it was an algorithm change. 

Panda and Penguin acted as "signals" that Google wanted to highlight to correct trends, two signals among dozens of others. Google Adsense favor at the expense of SEO In contrast, when the Adsense ads are observed, it appears that Google favors fewer small webmasters to benefit large retailers.

Google does not seem to attract small e-tailers on Adsense, so Panda and Penguin have not had that first goal.


Marks would have been spared Wrong. Google repérerait combatterait anchors and links "Exact Match" These anchors optimized links and match what exactly users tap into Google. Example: "Dog Leash cheap" instead of a more natural link would be to write "a leash for dogs cheap."

If your anchor fits naturally in your content, and this even if it is a keyword "Exact Match", Google will not penalize you. From the moment your traffic is not leaking from reading your link.


Google could be influenced by the relationship of SPAM mass-produced by my competitors kind to make me fall It is likely, however, that Google learns to tell the difference.

The solution is not going to complain to Google when your competitor produces bad quality links on your urls. There are chances that Google is waiting for you mark it in red.
The solution is to have so many natural links that your competitors will not be able to penalize you for anything.

read also : http://china-market-research.blogspot.fr/2013/04/seo-for-ecommerce-in-china.html

News about Ecommerce Market in China !

News about Ecommerce Market in China ! 

Supermarket online

The largest operator Sun Art Retail Group hypermarket China is booming on the web. Sun Art Retail Group has established Uitox E-Trade (Shanghai) Co Ltd to sell online. The grocer wholly owned subsidiary Concord Investment (China) Limited acquired a 65 per cent in e-commerce with the help remaining 35 percent by the company Hong Kong Limited Excellent first. Uitox has a registered capital of 100 million yuan (16.3 million U.S. dollars). According to China Merchants Securities, Sun Art still needs time to explore how to make use of its advantages in traditional networks of retail given the fierce competition in the e-commerce industry. Sun Art Retail Group operates more than 273 supermarkets under several banners RT-Mart and Auchan Other supermarket growth very fast focus on expat food. (example)

Regulation

China is moving forward with the law, it will have an impact on a national broadband e-commerce companies and foreign term. They include research portal Baidu (BIDU), the site operator Qihoo 360 Technology (QIHU), Taobao e-commerce group Alibaba, e-tailer Dangdang (DANG) and (AMZN) site, China's Amazon unit Amazon.cn. EBay (EBAY) is also expanding its presence in the market of e-commerce in China.

Biggest players 

China is drafting its first bill to regulate 190 billion on e-commerce market in the country, says an article in China Daily. The government newspaper quoted Liu Hongliang, head of market regulation at the State of the China Industry and Commerce Administration, in a story Monday as saying that the legislation on operations and services online been placed on the agenda by both legislative bodies in the 12th National people's Congress.

Liu said that the law will address issues such as unfair competition, lack of protection of intellectual property and tax evasion. Liu did not give a timetable for when the project is planned to pass legislation.

read more
http://china-market-research.blogspot.com/2013/06/focused-on-internet-in-china.html
http://china-market-research.blogspot.com/2013/06/china-ecommerce-market-news.html