5 articles you have to read about Chinese Market this week !

5 articles you have to read about Chinese Market this week ! 

Baidu is in Trouble 

China’s top internet search engine Baidu is facing abuse for hosting message boards containing pornography, libelous adverts and content for unlicensed nursing homes. The State Internet Information Office summoned Baidu executives for a grilling yesterday and ordered those to immediately take away the content. In addition, it purchased Internet regulators in Beijing, where Baidu is to be punished for the ongoing company.

http://www.chinameer.com/china-baidu-receive-strict-punishment.php

The most famous online Chinese celebrities

China has one of the most connected countries in the world with about ten times more Internet users than French population.

The concept of being an online celebrity and earning huge amount of revenue through Internet is widely known in western countries. For example, if we take YouTube there are self-made millionaires such as Michelle Phan, discovery of artists (Justin Bieber) or even comedians (Lilly Singh) or game players. However, for China it is pretty new and this phenomenon is becoming less and less unusual.

http://www.chinahush.com/2016/05/07/top-7-chinese-social-celebrities-kol/

China Beauty Expo: Focus on latest beauty trends of the Chinese market

The 21st edition of China Beauty Expo was held on 18-20 May 2016 in Shanghai and gathered both suppliers and brands on about 20,000 m2 in the Shanghai New International Exhibition Center. As far as suppliers are concerned, the show hosted more than 800 exhibitors with an increasing international participation. Regarding brands, the show revealed an increasing diversification of the skincare offering, the rise of the hair care category and, again, a strong interest for natural products.

http://www.premiumbeautynews.com/en/china-beauty-expo-focus-on-latest,9777

Indonesia Invest in Tourism with Chinese Travelers

Some people might have known that Indonesia and China has the connection on its history many years ago. As the result, that connection can still be seen in nowadays life. That might be one reason why the ministry of tourism is trying to take more than 2.1 million of Chinese people to come to travel to Indonesia.In some ways, this might be a little bit awkward since the ministry is trying to take as many Chinese tourists as possible. However, if you take a look at the chance and the fact that the historical background has a kind of connection, that makes it very possible.

http://www.8vxun.com/indonesia-invest-in-tourism-with-chinese-travelers/

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ? 

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links 

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning ! 

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
 Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ? 

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

1. http://chairmanmigo.com/top-13-advertising-agencies-in-shanghai/
2. http://www.seotick.net/search-engine-marketing/based-on-my-opinions-here-are-the-top-10-seo-companies-in-china.html
3. https://www.quora.com/Who-are-some-great-Digital-Agencies-in-China-Mainland-China-Hong-Kong#
4. http://seoagencychina.com/digital-agency-shanghai-china/
5. https://www.brandwatch.com/2014/11/9-best-practices-becoming-successful-social-brand/
6. https://www.salesforce.com/blog/2013/07/best-practices-social-media-engagement.html
7. http://ecommercechinaagency.com/digital-agency-china/
8. https://www.youtube.com/channel/UCl7mAGnY4jh4Ps8rhhh8XZg

China: Outrage over viral video

Chinese Social Media are shocking after this Video.
Kidnapping is a serious problem in China–and the Chinese people

Buzz on Chinese Social Media ! 

The most popular of numerous hashtags referring to the incident had accumulated over two billion viewings by Thursday afternoon on China‘s  Weibo — around 50 % more than the number of people in the world’s most populous country.

more information about Social Media in China
http://china-market-research.blogspot.com/2016/03/top-5-buzzs-posts-on-facebook-about.html
http://chinesetouristagency.com/social-media-agency-china-specialised-chinese-tourism/
https://www.hongkongfp.com/2016/04/07/video-outrage-over-on-camera-abduction-attempt-in-china/

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ? 

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai 

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)



Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media

https://en.wikipedia.org/wiki/Digital_marketing

Go mobile in China 

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.


Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion :  Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.


For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

Please tell us what’s on your mind, such as article ideas, advertising queries, joining our team, criticisms and more

Chinese Automotive article

I'd like to share some news from China automotive industry, which you might be interested in.

1. FAW and Dongfeng appoints new chairmen

Today Dongfeng Auto announced that it's chairman Mr.Ping Xu will leave for FAW's chairman vacancy. Dongfeng's chairman position is now taken over by Zhu Yanfeng, former deputy secretary of the CPC (Communist Party of China) Jilin Provincial Committee. 
FAW and Dongfeng are among the Big-Four state giant auto manufacturers in China, the others are SAIC and Changan. source

2. Zotye to establish a new plant in Xiangyang, Hubei province SEO

On April 28th, Zotye Auto signed an agreement with Xiangyang municipal goverment to construct a new plant in Xiangyang. This new plant will have a capacity of 200,000 new-energy vehicles/year, totally investment will be 3.3 billion RMB(that's 532 million USD). The first phase project will start constructing since July 2015. 
Zotye is the first prviate company who received a license for manufacturing new energy vehicles.
see also that iworkinchina.wordpress.com/2015/05/06/google-vs-china-vs-seo/

3. Number of registered vehicles by 2014, sorted by provinces.

 

Province	Registered private passenger cars (millions)
Beijing	3.165
Tianjin	1.818
Hebei	5.425
Shanxi	2.55
Inner Mongolia	1.852
Liaoling	4.33
Jilin	1.4647
Shanghai	1.8343
Jiangsu	6.656
Anhui	2.051
Fujian	2.0997
Jiangxi	1.393
Shandong	7.632
Hunan	2.341
Guangdong	10.1306
Guangxi	2.6964
Chongqing	1.0801
Gansu	0.7326
Qinghai	0.2908
Ningxia	0.3992
Xinjiang	2.0862

5 Top Social Media Sites Used by Chinese

China has undergone drastic changes in its spending habits these past 10 years. The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es).

Now, things have changed, girls and young women do it themselves, and they already have deep-rooted habits.

Girls go online, and they hold the wallet now!

As a Fashion or a cosmetic brand, you need to be aware of the young ladies behavior to use the right place to send the right message. Two words here: social networks. This is especially true for the 18 to 30-year-olds that truly love shopping online. Wide offers, lower prices, tons and tons of advice on how to best use the products they use and wear. The Internet is THE way for them. It has been shown that they have become the biggest spenders in relationship to their wages . Lastly, Chinese women see e-commerce as a fun part of their lifestyle. Now, where do they go to get information before actually buying fashion or cosmetics?

Read more at http://maximizesocialbusiness.com/top-5-social-media-sites-used-chinese-girls-18455/

Digital Agency in China Shanghai
Toute l'équipe de Gentlemen vous souhaite une bonne année 2015 ! Si vous souhaitez une belle petite vidéo , n'hésitez pas à nous droper un petit mail. ;-) ou la partager .
Posted by Marketing Chine on dimanche 4 janvier 2015

Chinese Businessmen starts to invest in USA

It was the second and largest invest-in-the-United States to put on the top by the US Department of Commerce, and the 150-member Chinese delegation among the 2,600 participants was clearly a main target, DONG LESHUO reports Washington.


Wearing a headset to listen to an interpreter, Li Zheng, a private entrepreneur in Sichuan Province in China, sitting at his table in a spacious ballroom of a hotel complex overlooking the Potomac River five miles from the US capital.

America is safer, stronger, smarter place to invest ! 

On a stage of 100 meters, the largest resident of the capital said Li and others around the world in 2599 why there has never been a better time to invest in the United States. "America is safer, stronger, smarter place to invest," said President Barack Obama the public. "Companies that invest in America have access to the largest market in the world - and this is a market that is strong and stable, and growing. "

Obama was the seller and the event was the second summit SelectUSA, the initiative of the United States Department of Commerce to promote and facilitate investment in the country. On Monday and Tuesday, 2,600 people gathered at the second summit Resort and Convention Center Gaylord National in National Harbor, Maryland. The number of participants was double the number at the first summit 17 months ago.

Chinese #business leaders think Australia is the best place to invest but .... http://t.co/d4ovduapRM #china pic.twitter.com/IsMG1P4vPK
— All Things Chinese (@classicchina) 27 Mars 2015

Besides Obama, the United States put forward a host of current and former US officials, including Secretary of Commerce Penny Pritzker, Treasury Secretary Jack Lew, Secretary of State John Kerry, Ambassador US China Max Baucus and former US Ambassador to China Gary Locke, also a former commerce secretary. There was also prominent leaders of the US companies and a videotape message from the "Sage of Omaha" Warren Buffett, chairman and CEO of Berkshire Hathaway Inc., which prompted investors foreigners to join its successful business in the future. He noted that the US economy and the investment climate are tailwind for the company. "There is more to come. So join us. Berkshire Hathaway will do well in the coming years," said Buffett. He said Berkshire Hathaway has made much of its success, as it has been operating in the United States, and noted several advantages in the United States, including equal opportunities for innovative incentive and the rule of law.

Why you should invest in China http://t.co/viKkV8gPQB pic.twitter.com/hqiZhxU7xt
— Nico en Chine (@AimelaChine) 24 Mars 2015

Although the meeting was for business people from all over the world, there was a focus on China and his delegation of 150, the largest. At the bottom of where Obama spoke, representatives of states and companies to promote their attractiveness to foreign investors about 100 booths in an exhibition hall. The many Chinese-language brochures and billboards showed that the Chinese delegation was clearly a target - and rightly so.
source

Read Also : http://www.rudebaguette.com/2015/02/11/chinese-high-tech-companies-meet-france/

Indian SEO bullshit agencies never give up, but become more clever

please check this kind of emails... 


I know that as the owner of http://china-market-research.blogspot.com/ , this is not the first, nor will it be the last, email you get from a marketer. Quite frankly, your site implies that you have a decent budget, which makes you a prospect for emails from marketers, especially those pushing SEO services.

You have probably hear every type of promise and exclusive deal from the people emailing you. I will not be trying to top any of them.

Unlike them, I am not promising the impossible, such as guaranteed first page national rankings on Google.

What, then, can I do for you?

The answer depends on the type of person you happen to be. If you are not curious about what is happening with modern marketing, my service is not for you.

If, on the other hand, you are the kind of person who would like to surpass the marketing efforts of your biggest competitors, then speaking with me could be the smartest small investment you could make for the years ahead.

You will get only the most effective modern marketing tactics. No spammy SEO. No ineffective advertising.

Here are three such questions that none of other marketers contacting you can answer:

What is UXO and why is it replacing SEO?

Why are whitehat tactics now beating blackhat tactics?

What is the cheapest source of traffic?

You will already be ahead of all your competitors if you can answer three questions. But when you add to that my copywriting skills and methods to automate your online marketing, you will be unstoppable.

I can also teach you how to make viral content, how to improve response from your emails to prospects and clients, and how to set up a sales funnel.

Alternatively, I can do all this for you, from creating webinars that drive sales to optimizing your website so as to keep people coming back.

Reply to this email and I will send my guide on SEO copywriting, which usually sells for $40.

I prefer to talk over the phone, though. So if you are willing, please leave your number and I will call you

China Market Survey 

see also 
http://china-market-research.blogspot.com/2015/02/tips-to-deal-with-seo-companies-in-india.html

or 
http://china-market-research.blogspot.com/2013/04/seo-for-ecommerce-in-china.html

Please comments... we keep good comments not spams ;-)
@twitter 

Cosmetics Market in China

The cosmetics market in China has been delighting global giants in this sector. Indeed, the Chinese are richer in recent years. Their purchasing power today allows them to live in comfort and luxury. The arrival of fashion brands and foreign cosmetics in China immediately made its effects, as sales soared significantly. China now ranks second in the global cosmetics market. China will probably surpass the Japanese world leader by 2020 if economic growth in the country continues to stabilize and this was the case in the past 10 years.

Foreign cosmetic brands flooding the Chinese market

As soon as they have settled in China, foreign cosmetic brands have quickly conquered the Chinese consumers. Today, these account for 90% of the market share, leaving 10% to small Chinese brands who increasingly difficult to assert themselves. Indeed, the Chinese prefer to assert their success by adopting a lifestyle to Western. They even go further by paying a large sum of money in different beauty products that cost a China twice more expensive than elsewhere. If the price of different beauty products more expensive in China is that the Chinese authorities do not want to lose any crumb of this burgeoning market. Sometimes some products are taxed 50% and this is equally valid for products purchased outside China's borders for products already in the country.

Small local brands are emerging

Given the current circumstances where Western brands flooding the Chinese cosmetics market, some Chinese brands still come to assert itself, said Thomas. Indeed, the products that they offer on the market start their entry into range for a few years. To attract Chinese consumers, their main strengths lie in the exploitation of local natural resources developed by pharmaceutical companies. If China is known to the world through poor quality products, today this is no longer the case, via googleplus

Quality is increasingly present in various Chinese products on the market. If today, Chinese brands have 10% share of the cosmetics market, this trend can quickly switch a few years as in the textile industry where Chinese manufacturers today have a monopoly in the world.
source : http://idee-cadeau-original.blogspot.com/2014/06/pourquoi-les-cosmetiques-explosent-en.html

2013 China e-mail marketing industry data reports

2013 China e-mail marketing industry data reports

A global leader in e-mail marketing services agency webpower recently released in China e-mail marketing industry data reports reveal the overall development of the email marketing industry, and the industry status quo mail marketing applications for the year 2013.

According to statistics, in 2013 the average EDM served whole domestic industry was 94.07%, the average open rate of 11.59% independent, with an average rate of 20.56% independent click to open an average rate of 2.38% independent clicking served.

Throughout China e-mail marketing industry, in 2013, the average delivery rate of 94.07%, compared with the 2012 average delivery rate of 90.90%, representing an increase of approximately 3.49%; average open rate of 11.59% independent, up 14.83%; mean Click to open separate rate 20.56%, up 1.18%; average rate of 2.38% independent clicking served, an increase of 12.26%.

From the full year to analyze trends, email marketing in 2013 show a steady trend of rising demand, which in the second quarter was the most prominent e-mail marketing, one, three, four-quarter performance is more stable. April, May, around June, it was the busiest year period of economic activity, the industry focused enterprise applications mail marketing tool, and actively carry out various types of e-mail marketing campaigns, mail frequent interaction with the user, e-mail marketing, the effect is significant.

2013 Status and Analysis of e-mail marketing industry

2013, to carry out permission-based e-mail marketing has become common knowledge within the industry and the application of e-mail marketing firms. In the e-mail marketing practices, in addition to continue to strengthen in the message header, content and design; mail user data collection and management; thorough application to send personalized e-mail strategy, the email marketing industry showed the following characteristics and trends in overall:

1 normative increasingly demanding. 2013 is the norm in e-mail marketing. On the one hand, the number of e-mail marketing, sending bonus is disappearing, bulk mail business purpose without bulk, resulting in non-delivery system planning of marketing strategies fail, unsubscribe complaints, lack of interaction, such as the negative effects of subsidence effects begin to be felt. On the other hand, countries continue to strengthen the e-mail marketing business activity, personal information security and other aspects of supervision and management, e-mail marketing to further enhance user awareness and legal level, etc. These objective factors that the parties are required to carry out e-mail marketing messages more standardized marketing activities.

2 personalized, precision marketing is the trend trend. Intelligent computing model based on BI to email marketing intelligence-based marketing automation technology becomes more mature, fully human liberation, marketing resources are more fully utilized, the accuracy and efficiency of e-mail marketing to get a double upgrade.


3 diversify email marketing application. Currently, whether domestic or international markets, are conducting an active e-mail integration with other channels. According to a survey from MarketingSherpa 1095 名 marketers show foreign companies have applied to email marketing websites, social media, events, blog, SEO / PPC, direct mail, mobile, print publications, public relations, SMS, in-store advertising and were integrated use of e-mail marketing. The domestic mail and text messaging, micro-channel, APP Push and multi-channel marketing is also effective combination, and breaking the previous simple simple channel integration, be more in-depth exploration of the integration approach. In favor of multi-channel data sharing, multi-channel seamless fit.

4 Optimized become the focus. On the message header, content and design testing and optimization, email marketing has become a business seeking to enhance the effect of the daily strategies. Cloud disk, cloud storage, html5, e-mail and other mail polymerization new feature upgrades, Gif, email dynamic effects, video, adaptive response to changes in design technology for e-mail marketing optimization technology provides a new means.

Chinese e-mail marketing industry is in a stage of rapid development. Although developed regions and abroad awareness on e-mail marketing also has some gaps, but the introduction of foreign advanced concepts and technologies, and advanced e-mail marketing service providers in the e-mail marketing product innovation and localization strategy, are for domestic enterprises to develop effective e-mail marketing, and tap the potential value of e-mail marketing offers a very favorable timing and objective conditions, and now in China, about 10 percent of e-mail marketing application business as an opportunity to begin to carry out data mining based on behavior interactive personalized e-mail marketing, be Comparison of high-end precision e-mail marketing, marketing opportunities for significant returns and market-leading. With the rise in e-mail marketing "big data", rational and efficient data collection, analysis, management and use, to protect the security of data, focusing on the end user's experience level data are also included in the agenda and other issues, a new focus.

In addition, the annual report for 2013 focused on e-mail marketing application four key industries: tourism / hotel services, foreign commerce, retail and traditional corporate status of a specific e-mail marketing, the depth of excavation, by e-mail marketing within the industry with outstanding performance TOP3 3 email marketing metrics data enterprises (average open rates independently, the average independent click to open rate, click the average independent service rate) for statistical analysis, combined with the market environment and the development of various sectors of the background, a detailed analysis of the industry TOP3 enterprises to cope different events change in marketing innovative strategies to provide practical experience in various industries to share the mail host.
https://www.facebook.com/lina.fromshanghai