eChinaTourism.com: WeChat

Hiển thị các bài đăng có nhãn WeChat. Hiển thị tất cả bài đăng

Thứ Tư, 20 tháng 7, 2016

Wechat is spying you !

Wechat is spying you ! you do not trust me ?

Look at this video

Wechat process.

1) WeChat is a Chinese company with servers based in China.
2) tencent does not use HTTPS, hence communications are not encrypted.
3) weixin has access to all contacts on phone (even of those who are not on WeChat)
4) WeChat can access the data on phone (including your photos)
5) WeChat knows your location
6) WeChat can see all text messages, videos and photos and listen to the voice messages.

further reading :

Chủ Nhật, 8 tháng 5, 2016

Agency : best Practices on Chinese Social Media for Brand engagement ?

What are the best Practices on Chinese Social Media for Brand engagement ?

There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.

Guide to Communicate on Chinese social Media

Social Media create links

First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.

Digital Marketing Positionning !

Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ?
Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .

Social media create quality traffic in China

Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.

Digital Strategy in China

Let your corporate culture be your guide.

There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.

ROI on Social Media ?

Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales).
Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible.
Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.

further readings:

Thứ Bảy, 16 tháng 4, 2016

Marketers have to use cultural aspect in China

Marketers have to adapt to Chinese culture to success in China !

At least three leaders of Chinese social networks, namely, Weibo, WeChat and QQ. WeChat it is the most popular and originally created to serve activities date. Weibo, owned by Sina Corporation focuses on providing information. QQ also focuses on providing content

source http://www.hr.com/en/app/blog/2016/04/10-strategies-for-success-in-chinas-social-network_imzu0zlw.html

Here are 7 strategies to achieve success through the social network in China:

1. Marketing Content
Relevant content is paramount and consumers are getting tired of being attacked by commercial advertising. Content will determine the number of clicks and the number of visitors you can get. You may need to show some photos and video in any of its contents.
2. 020 in China
QR Code is the link between the offline and online one. QR code is useful for making the payment procedure, including promotion procedure.
3. connecting to your target
Connecting line has revolutionized everything and makes everything simpler. You can make instant payments via Internet and get the goods at a conventional store.
4. community management
If you have low popularity, certified Baidu account to build trust is needed.
5. Online Communication => offline sales You must create an attractive community directed to a particular topic, and this will create a mutual interaction and strengthen their brand.
6. viral Marketing
The Chinese are very fond of buzz, as usually contains information

soucres
http://china-market-research.blogspot.com/2016/04/social-media-marketing-best-practice-to.html
http://china-market-research.blogspot.com/2016/04/china-outrage-over-viral-video.html
http://china-market-research.blogspot.com/2016/04/hairy-nose-wtf-advertising-campaign.html
http://china-market-research.blogspot.com/2014/04/social-marketing-shift-three.html

Thứ Sáu, 15 tháng 4, 2016

Social Media Marketing : best practice to improve your e-Commerce performance in China

Ever-expanding wireless network (Wi-Fi) coverage, coupled with increasing affordability of smartphones, has prompted more and more users to access the Internet via mobile phones in China. In 2013, 81% of Chinese Internet users accessed the web via Smartphones1. In recent years, with the rapid development of social media sites, users can connect with friends anytime anywhere through smartphone applications. Increasingly, people are interacting with others via social media, which are set to be an important channel for consumers to have access to information of daily life, as well as messages promotional product and services.

According to the "Survey of consumers of the middle class of China" HKTDC, social media is one of the channels through which respondents share their consumer experience Sixty-three percent of respondents agree.: "I believe in the products recommended by people I follow on Weibo and WeChat and I am interested in giving them a try." Consumers in China rely on word-of-mouth. How marketers generate positive word of mouth for their products and services through social media in the consumer community of friends is an important part for business promotion and marketing.

Social media marketing in China

More and more companies have added features to "share" their websites, allowing users to click and share their own Weibo the information about the company and its product page. For example, when a user believes his friends would be interested in a product or service, it may just tweet this piece of information as well as photos and a text description, without the need to write new content.

WeChat user experience

WeChat is an instant messaging app4 Tencent launched in 2011 to provide the public platform, community of friends and push message functions. Users can add friends and follow public accounts they love choosing "shake", "search by phone number", "look around" or "QR code scanner". According to reports, the average monthly WeChat active users reached 360 million in 2013.
WeChat separates the public account into account subscription and service account. The goal is to establish new rules for messaging
Communication on group to minimize the disruption of followers. subscription account mainly provides news and information that meets the needs of general users. subscription account can send a daily message that appears in a separate folder, but users do not receive an alert. service account is used to provide services and is more appropriate for the bank and corporations in general. Restrictions on group messaging service account are stricter: one message is allowed monthly but followers will receive an alert. The push message in the chat list. Businesses can choose one of these two types of accounts to interact with their customers, depending on the nature of their products / services and human resources. more information http://wallblog.co.uk/2015/10/27/five-things-we-can-learn-from-chinese-digital-firms/
and here

Marketing on Weibo

Over 10 major Chinese websites, including Tencent, Sina, Sohu and Netease currently provide Weibo (microblog or) social media service. At the end of 2013, China had 280 million users of Weibo, representing approximately 45.5% 2 of total Internet users. Weibo is a sharing of information, dissemination and acquisition Platform3 allowing any person or group selected by the user to read text messages of 140 characters, and access photos and videos etc. . The main features include a Weibo: share / outposts (70.1%), the search engine news / current affairs (69.5%) and post content (64.6%), etc.

Companies appear interesting content on Weibo in the hope that users actively tweet these messages to friends and raising the brand profile and awareness of user communities. Of course, how to attract users to read and tweeter these positions is the key.

http://china-market-research.blogspot.com/2016/04/china-outrage-over-viral-video.html
http://china-market-research.blogspot.com/2016/03/top-5-buzzs-posts-on-facebook-about.html

Chủ Nhật, 25 tháng 10, 2015

How to market fashion Brand in China

Last Thursday, Fashion’s collective, the fashion digital marketing reference has bring some informations about the digital strategy in China during its event « Cocktails & Conversations » that presented series of topics on adopting a global strategy for the chinese consummer.

Fashion’s collective, a company based in New York that focus on the learning of fashion and luxury brands that use digital marketing, has recently inaugurate its Shanghai office to welcome the brands that are looking for increasing their knowledges of marketing in China.

Social media in China are important

source www.fashionchinaagency.com

The discusion has featured many topics about how to optimizate social medias and e-commerce strategies. Booker and Buchwald have also present 7 suggestions on the digital strategy for fashion and luxury brands.

Tips to market a a brand in China

If you are not already on WeChat, do it. Booker has insist on the importance of this app that is realy efficient for doing digital marketing in China because she allows brands to win dividends when it’s used well. According to him, WeChat is working to be more efficient than Weibo in marketing. First of all, it’s not a newsfeed, as messages and shares wait that users open it and don’t dissapear if you travel for exemple. Besides, WeChat users are more reactive than in other social medias. They follow to be aware of the brands news, so you already know what they want. You will not spam them.
The luxury online trade is still young and in development. It’s a real succes in China, but according to Buchwald, many users prefere to buy luxury products directly in shops or with the help of mediators like in Taobao. The Chinese customer will take time to do some researches online but not for luxury goods. He recommands to the brands to focus on important details that will make the online buy esaier for chinese, with a quick and safe delivery, size informations, a quick website and accomodation for chinese payment methods.
« Mix-and-Match » is a popular editorial topic for chinese customers. Buchwald has precises they were ready to buy one or deux key investment pieces, and want to know how to associate them with their wardrobe.
The KOL’s (Key Opinion Leaders) are hard to hire but have an important promotional value. Booker has highlighted the benefits of being supported by a KOL on chinese social medias, and he doesn’t talk only about very notorious celebrities, but also notorious fashion bloggers. He notices that many of them are paid in function of the number of followers.
Both speakers have precized that the brands must constantly keep up with rapid changes. It’s possible that in ont year, the most used social platform doesn’t even exist today.
Some professionals believe that the goal of online branding is to have consumers continually recognize a brand. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other branded entity. From this perspective, brand recognition is viewed as one component among many, such as brand differentiation (from competitors) and the "Collaboration Age" brand dialog facilitated by Internet and mobile communications. Website development is a key component of online branding as a website is used by companies and individuals to present products and services of a brand. Focusing on a website's appearance, functions, and company message to provide a positive experience to visitors is all part of online branding.Website development for online branding also includes utilizing a blog to generate content for readers interested in topics related to the brand. It has been both recommended and advised against to guest blog on other websites for the purpose of online branding.
Internation World of Mouth (IWOM) is one of the most valuable form of marketing, the one that consumers trust above all others and the one that is most likely to drive sales for a company. It’s using happy customers to promote a business. Its ai mis to provide customers with such an unbelievably amazing, life-affirming product or service that they can’t help but share their experience with firends, family, co-workers, and the random dude who sits at the bus stop every day with his exotic parrot.

Chủ Nhật, 27 tháng 9, 2015

What s happen in China end of september 2015 ?

Check this 10 titles to understand the news in China

News for investors in China, Doug Young analyse the Chinese financial economy http://t.co/LZ0ZCpr9ZY #investment pic.twitter.com/rm6HtQ3lB1
— chinese tourist (@TouristChinese) 27 Septembre 2015

Digital marketing agency in China is so Complex, this infograph will help you to understand http://t.co/K91zt0SZ0z pic.twitter.com/BgIFHtkPtZ
— Marketing Insolite (@christianinsoli) 4 Septembre 2015

Australia's new prime minister has a plan to shake up the country's balancing act between the United States and China http://t.co/4J1h0kw795
— Foreign Policy (@ForeignPolicy) 25 Septembre 2015

In landmark commitment China announces cap-and-trade program to limit greenhouse emissions. http://t.co/TTLn8dYIKD pic.twitter.com/NQnI6UaoZo
— The Australian (@australian) 25 Septembre 2015

The first Agency focus on Chinese outbound tourist , it is us ! http://t.co/gtVrzORjs1 #tourism pic.twitter.com/PtipTk1LfV
— Olivier VEROT (@Olivierverot) 16 Juillet 2015

you will never guess which #fashion brands are the most dependent on Chinese consumers? http://t.co/xwZlPxF1mA #china pic.twitter.com/2yZSzOOBD7
— Marketing China (@marketing2china) 28 Août 2015

#Digital Agency Social media and Search engine based in #China Shanghai http://t.co/9EELAHMwrj pic.twitter.com/9rlelhDgd7
— Digital China Agency (@Weibospecialist) 17 Août 2015

Go behind the lens of the China State Visit to the White House → http://t.co/XWpB7LQpVi pic.twitter.com/YK9jXZUxzu
— The White House (@WhiteHouse) 27 Septembre 2015

Do you search a Digital #agency in #China specialized in SEO please check our page http://t.co/kBGUXnzsbo pic.twitter.com/InUJ2RpHyS
— Digital China Agency (@Weibospecialist) 6 Septembre 2015

Thứ Sáu, 4 tháng 9, 2015

Helicopter and metal market in China

After unveiling a helicopter version of its Pro Line Fusion avionics suite at Heli Expo in Orlando (Florida) in March, Rockwell Collins is heading for China and specifically the China Helicopter Exposition lounge whose third edition is about to opened in Tianjin on 9 September.
The US supplier confirms its will to find new platforms in the rotorcraft industry for this avionics, which was chosen so far to equip mainly business aircraft.

Main value :

Aluminum was worth 1,622.50 dollars per tonne, against 1569.50 dollars.
Lead was worth 1.685 dollars per ton, against 1687.50 dollars.
Tin was worth 15,105 dollars per tonne, against 14,125 dollars.
Nickel was worth 9825 dollars per ton, against 9955 dollars.
Zinc was worth 1793 dollars per ton, against 1804 dollars.

Rockwell Collins

Rockwell Collins will present the Chinese living a demonstrator allowing vistors to "steal" on a helicopter equipped with the new avionics suite.
Pro Line Fusion includes graphical interfaces, intuitive icons and reconfigurable multi-function windows. It allows to reduce pilot workload to keep them focused on the task regardless of the flight conditions.
Note also that certification this summer by the FAA of the Pro Line Fusion biturboprop on the Beechcraft King Air 250 mark, Rockwell Collins, the first use of a touch screen at the PFD (primary flight display) of a commercial aircraft.
Prices of base metals traded on the London Metal Exchange (LME) have offered some respite, taking advantage of the closure of Chinese places to resume after plummeting last week.

First ballasted by disappointing economic indicators from China earlier this week, reviving concerns about the slowdown in the global economy and second largest base metal consumer in the world, the prices of industrial metals are then recovered slightly .

Investors were expecting a quiet week in the absence of Chinese operators, last week after trying for their nerves when the price of copper and aluminum had plunged to new lows in six years.

Chinese markets

Chinese markets were indeed closed Thursday and Friday because of the commemorations of the 70th anniversary of the Japanese surrender.

Yet "the basic metals market was more active than expected considering the absence of Chinese markets," noted analysts at Standard ICBC and the price of copper, nickel and aluminum in particular took the opportunity to recover. "It will be interesting to see how the markets react to China (the increase) and if the momentum can be maintained", they tempered, however.

The recovery remains fragile copper

Copper prices reached their highest level since Thursday August 11, 5314 in dollars per tonne. But the foundations for a sustainable recovery of the red metal have yet to strengthen.

"A rise in copper inventories suggests that physical demand for this metal is currently quite low," said Caroline Bain, an analyst at Capital Economics. At the end of August, copper stocks stored in the warehouses of LME soared to their highest level in a year and a half, to 371,000 tons.

Digital Agency in China Shanghai
Toute l'équipe de Gentlemen vous souhaite une bonne année 2015 ! Si vous souhaitez une belle petite vidéo , n'hésitez pas à nous droper un petit mail. ;-) ou la partager .
Posted by Marketing Chine on 2015年1月4日

Slowdown of China

Moreover, the slowdown in the real estate sector continues to weigh on copper, according to several analysts, although they expect that the measures taken by the Chinese government to stimulate the economy are beginning to have the effect on the demand for this metal.
Finally, with only 32,000 tons of production "lost" in August, the copper production on disturbances are actually rarer last month compared to July where supply in Zambia, Chile was particularly slow, according to Barclays.

Aluminium in China

Aluminum remains ballasted by a supply glut The price of aluminum rose Thursday to their highest level since the end of July, to 1,641 dollars per tonne while operators cautiously returning to the market.
These days trade volumes have increased and exceeded the average of the past year, while prices stabilized and gained ground as Leon Westgate, an analyst at Standard ICBC.
But the market remains oversupplied and this should continue to weigh down short-term courses while global demand has increased. "Before it becomes clear that producers will decrease their production, a significant rise in price of gold seems unlikely," concluded Ms. Bain. In turn, the price of lead reached 1.744 dollars per ton Wednesday, its highest level in almost two weeks. The price of tin and zinc are mounted at a maximum since mid-August, respectively 15,365 dollars per tonne and dollars per tonne 1842.
On the LME, copper tonne for delivery in three months traded at 5.161 dollars Friday at 12:20 GMT, against 5086.50 dollars the previous Friday at 11:15 GMT.
read also
http://china-market-research.blogspot.com/2015/08/tcl-on-comeback-trail-with-samsung.html
http://china-market-research.blogspot.com/2015/07/microns-decision-to-discourage-buyout.html

How Starbucks is different in China http://t.co/0SQbMrpMyy
— Focus Group China (@FocusChinagroup) 4 Septembre 2015

Thứ Tư, 15 tháng 7, 2015

Digital Marketing, what are the real challenges of companies in China ?

Digital Marketing Barometer 2015 ". This study, conducted among 300 managers and marketing managers, focused on the following topics: How to optimize your digital campaigns? How to improve your mobile marketing initiatives? How to measure the effectiveness of your cross-channel actions? How to make your digital transformation? Invited to share their experiences, advertisers 3 sectors of very different activities spoke for more than an hour ...

what are the futur trends ?

Board Director at Atwim, drew a picture of future trends: Part increasingly significant budget allocated to digital marketing; Mobile applications very popular with more than one third of respondents claiming to devote the budget; Atwim The Email Marketing and short message is dead in China.
Wechat is the top levers privileges acquisition; Improved customer insight through data. According to the study, two thirds of respondents are considering the data as a tool to improve customer knowledge.
The study also found that the "customer journey" becomes essential to optimize every stage and interaction provided of course to put the customer at the center of its marketing strategy. Another change, the digital no longer appears only as a vector of acquisition, it also strengthens the image of the brand explain this SEO Agency in Shanghai

The data, centerpiece with Sohu

Faced with the proliferation of digital channels and the explosion of data sources, companies sometimes have trouble measuring the effectiveness of their digital strategy. Indeed, it remains difficult to analyze, it is the interdependencies between the different channels. According to the barometer Digital Marketing, only one third of respondents have already aggregated the internal company data with external data.

Get more exposure and more Fans on Social media is the Challenge in China !

For if this pool of data is exponential, it represents a tremendous opportunity for marketers on both a business plan and in terms of customer knowledge. For a pure player like atwim, the organization is simplified. Ombline Coriolis, Global Head of Media at alibaba, said that "data is a masterpiece" and that "the external data is now integrated." As for traditional structures, it is still complicated. CRM and Internet Director of Club Med World group, is hoping a quick rapprochement between IT and marketing and personalization of off and online marketing operations. It also wants to offer more human through a mobile application and a bracelet connected with a logic customization, the bracelet is already a known object by customers of Club Med in China . Ditto for the main target which itself the goal of becoming ever more powerful and more agile and in step with the times. Today, Vincent , Marketing and Client Management in China in the company L'Oreal wants better use of the data to obtain a more accurate sequential work but also bring more attention to the human.

Digital Marketing, global communication online

What is really Digital marketing ... according to Wikipedia is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert client . The key target is to promote brands, build preference and increase sales through various forms of digital media and tools. It is embodied by an extensive selection of service, product and brand marketing strategy , which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio, and internet(in CHina)

Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), on baidu in China search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing,e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media

https://en.wikipedia.org/wiki/Digital_marketing

Go mobile in China

The mobile audience poised to outperform the web Besides the data, cross-channel has a real added value for the business, it helps to understand how your customers interact with your brand and maximizes the impact of your marketing actions. At Tencent, cross-channel is present and many levers are operated. The push banner within the customer safe spaces is what works best. Obviously, email marketing, SMS and targeting are also widely used. In addition, mail remains a vital lever for powerful and outgoing calls. Wechat, whose average Chinese customer age is 20 to 35 years, promotes as mobile communication, customers are essentially of mobile users.

Moreover, according to ibrands invested 72% in the mobile App In 30% of the mobile web and web in 2015.

Although awareness is done widely felt, the mobile channel is still underexploited by traditional companies. Yet the study of chinese insurance published in January 2015 revealed that 4 times more smartphones were sold than PCs in 2014 and the mobile audience is about to exceed that of the web. Of course, Jack Ma ensures they work there and that 30% of marketing expenditures are already devoted to mobile.

Conclusion : Marketers in china know that today's technology offers a tremendous opportunity to measure his actions. Nevertheless, the digital transformation may seem even harder to implement. Indeed, a lot of data to be analyzed and businesses do not always have the internal expertise to carry only this type of project. In addition, the mobile forces us to think of new services and experiences, in fact, offer a mobile quality of experience for its users has become essential. Finally, the customer has become volatile, it is necessary to follow the user lifecycle and understand how to strengthen the synergy between the various existing levers.

For, to bring value, usefulness, the company must know the needs and expectations of its consumers to respond, or do better

Please tell us what’s on your mind, such as article ideas, advertising queries, joining our team, criticisms and more

Chủ Nhật, 22 tháng 2, 2015

About SEO companies in China

We are offering to promote your website in the major search engines like: Google, Baidu & haoso which results in improvement in keyword ranking, traffic, link popularity and goal conversion in the first month of our work.
We need to make sure that your website is abide with all the search engines guidelines & after that promote it very aggressively targeting the main keywords which can drive traffic to your website through search engines.
Below, please find all the details of the Baidu SEO campaign to improve or increase your online presence.

Baidu SEO services usually

We cover all the necessary online marketing strategies step by step:
Analysis:
1. Current status of your website.
2. Analysis of your competitors.
3. Analysis of your business/product/service.
4. Analysis of keywords & online competition.
5. Technical analysis of website in-terms of SEO on Baidu

China On-page Optimization:

1. Fixing all the technical errors of website.
2. Optimizing the keywords appropriately.
3. Based on the analysis reports – Preparing road-map to achieve results/rankings.
read also

Chinese Off-page Optimization (Promotional Activities):

1. Traditional way: Articles, Press Releases, Directories, One way, Reciprocal links etc
2. SMO: weibo, wechat, Linked In etc

Cost: All our prices are bespoke and it depends on the no of keywords you want to promote. Let me know the no of keywords you want to promote so that I can make a suitable proposal and send it to you.

Areas of improvements:

* Keywords selection and optimization
* Top page ranking for keywords
* Quality link buildings
* On page optimization and onsite optimization
* Error fixing and suggestions
* Social media promotion over weibo, wechat, Facebook, Twitter * Quality contents
* Competitive analysis and roadmap

Results:
1. Technically sound website. (Baidu recommend)
2. Website will be on Top pages of baidu and other search engines for targeted keywords.
3. Permanent high PR back-links. (High potential traffic)
4. Potential traffic on the targeted landing page. (Good ROI)
5. Updated social media profile. (Increase popularity)
6. Let me also update you that we do 100% manual submissions which results in permanent quality back links, so that you can have your potential traffic on your prime pages and ultimately your ROI will increase.

Relavant links :
http://www.business-internet-china.com/business-china/top-10-seo-companies-in-china.php
http://china-market-research.blogspot.fr/2013/04/seo-for-ecommerce-in-china.html

Thứ Ba, 16 tháng 12, 2014

When selfi become a crime !

Thứ Sáu, 30 tháng 5, 2014

15 truth from marketing practitioners

Recently I attended a conference on the theme of the meeting was “PR and marketing new media environment." At the meeting, I concentrate on the three most enterprises are facing now. In fact, with bright truth to put in there, we need to chew, digest. I will address the content summed up as “business operations SNS 15 big truth”, more detail, in the hope that useful to you.

1, the enterprises should not put money on some kind of social media, such as WEIBO (as tasteless, tasteless gesture)?

This is like war formations, each of the arms bear a different role . Do not piecemeal , stop-gap , blindly follow the trend . To plan the company's social media framework , ask yourself: Is this social media positioning in the overall architecture ? Whether it can be replaced or repetitive ?

2 , where to now operational aspects of microblogging force ? I used to say " content is king" , now go deeper thinking: "Interaction is king ." Include : Active provoke interaction, fans aggregation platform , turning crises into opportunities.

3 , even if you then bother to microblogging , please think about : the value of microblogging in crisis public relations . Please enter the micro Boehner to corporate public relations crisis defense system.

4 , you decide to put any human, material and not on microblogging. So please think about the "digital assets ," this issue . How to deal with over the years accumulated a fan ? How worthy shout Happening "fans economy" era ?

5 , wants the company’s internal magazine paper intact , even slightly moved even further to the letter ( subscription number ) on ? Self-deception ! Now wechat( subscription number ) abundance, you are overwhelmed No. interested subscribers , who are concerned over leadership speech , wechat cultural construction company (subscription numbers ) do ?

6 companies to build wechat( subscription number ) top priority is to make it clear : "The subscription number to see who ? " I still think that a more reliable enterprise wechat( subscription number ) there are three types ( welcome to correct and supplement ) :

A look inside the company’s employees .

B to partners to see . ( Eg : media reporter / supplier / dealer / distributor / investor) .

C provides exclusive , major news .

7 , the number of fans obsessed leaders stop micro letter ( subscription number) , the Stop Forced staff sharing " amount of fans ," the. I hope you are wechat( subscription number ) have tens of thousands of fake powder , or want to have 10 heavyweight "champions type " true powder it?

8 , wechat( service number ) no success code. Do not superstitious or searched those " hands-on " type of tutorial. Each industry vary widely, the world is not two identical leaves ; such a simple truth equally throughout the wechat( service number ) , you and Company B will provide exactly the same services?

9 , the company's wechat( service number ) how planning ? Best advice is to put forward a while to see blood : frontline staff ! Planning wechat( service number ) is by no means behind closed doors : Several marketing or public relations people locked up in the house the night brainstorming N N days thought out . Go to first-line fieldwork and practice your target customers will use these feature? It is real helpful?

10 Wechat( service number ) is planning to simplify . In the mobile terminal , simple things will go further , and can continue to grow. Customers want to find the most valuable to his service in the shortest time . Do not beat around the bush , do not take it for granted and do not put their professional Imagination equivalent customers want .

11 , planning wechat( service number ) methodology conclude two :

A deepening with impetus and comfortable service model.

B information , the information the user wants to be called on at any time at their fingertips to help them in the shortest possible time becomes wise manner .

12 , no matter what the social media , " content marketing + influence marketing" is the most grueling test of the team !

13 , companies do their own practical is king ! This is a very simple truth, but the status quo is : a lot of social media companies are so-called " magic" confused , always thinking about how to save the enterprise social media products and rotten rotten service . For the simplest case , if your customers about your product or service complaining , do you dare to initiate activities on any social media platforms? Anyway, I was afraid of it.

14 , insist ! Although the mobile Internet wave swept every day burst of " uncertainty" ; But the " perseverance " is the truth . Weibo your heart work or wechator other , there will be surprises , do not doubt . Conversely, if you always keep digging wells , never dig water wells .

15 , the propagation direction of the social media era , to borrow the words of a senior seniors : EQ big ideas , big data intelligence .

http://blog.163.com/gyz521125zyg@yeah/

Thứ Năm, 22 tháng 5, 2014

WeChat began to restrict the marketing of personal accounts

WeChat began to restrict the marketing of personal accounts

To prevent WeChat become a marketing platform, Tencent WeChat yesterday's announcement, it will add a lot of friends in business by marketing personal WeChat number limit their contact number.

"WeChat circle of friends is a niche circle of acquaintance chains, it is not marketing platform", WeChat said, do not encourage the use of personal WeChat number for marketing. In order to protect the user experience, purification platform environment, in addition to limiting the number of contacts, but also for users to report more involved fake and commercial infringement WeChat No. accordance with relevant laws and regulations for processing. WeChat official also suggested circle of friends for harassing message appears, the user can take the message shielded circle of friends, unfriend, or to a single message to report such an operation.

Earlier rumors, WeChat personal account of the number of friends who will be suppressed in 5000 less. WeChat official responded by saying that in order to avoid personal circle of friends to do the malicious use of false marketing, WeChat product mechanism will indeed make adjustments, but the specific program is still testing.

Concern for ordinary users, Tencent, said these initiatives in order to curb the marketing behavior is actually a circle of friends, the number of ordinary user account and add friends and public interest groups do not have so many, so the requirement does not prevent ordinary users Use WeChat.

WeChat growth also brings fiery WeChat marketing campaigns, many companies or individuals were to start purchasing, sellers and other marketing activities through the public accounts, WeChat group, circle of friends, etc.. Even individual practitioners friends crazy marketing as many as people, fraud and other criminal incidents breeding. Beginning last year, WeChat constantly marketing chaos remediation, first blocked a number of "Taobao off" marketing public account; followed WeChat5.0 version of the service class of the public accounts for message sending limit. These initiatives directly limiting the public accounts of the marketing behavior, marketing, personal account of chaos began to WeChat group, circle of friends metastasis.

Tencent has been opposed to WeChat become a marketing tool. "Father WeChat's" Xiaolong repeatedly announced that, WeChat will keep it simple, "doing something valuable to users." Not long ago, WeChat upgraded to a business group establishment, and receives the original Tencent O2O business electricity supplier, was sent to outside commercial expectations.

https://www.facebook.com/weibochina

Thứ Năm, 15 tháng 5, 2014

WeChat business : Get fans will be able to make money ?

WeChat business : Get Fans will be able to make money ?

In real life, the likelihood of consumers , are just a fan of the optimal cost is rarely a particular obsession of a specific brand or product . Great pains to please their fans , as back to basics , get down to enhance their product and service quality user experience .

wechat showings , wechat car , wechat shopping , wechat recharge , with the explosive growth of the user , wechat mobile terminal business in full swing . Chiefs have vied for corporate gathering Rush , buyers fought in my circle of friends to spare no effort . Faced with the sudden wechat artifact, some by surprise , and some stop watching , some vision first.

Apart from a very few , such as China Merchants Bank , China Southern Airlines , millet phones, get the sweetness from the wechat not many , some of these more Needless to say , such a small Taobao sellers . Not long ago a " sellers on wechat people , you now okay ? " Road to make the businesses are described as sad .

First obtain fans and earn money ?

Merchant will throw the same point of view : I do not know that it can not make money , first get fans. Standing on the merchant's point of view to consider , that 's right. Because we do not know what method is most effective when it is no doubt , no matter how, no user is all talk .

Admittedly, no fans everything is 0 , but with the fans there everything? Mobile Internet in all sorts of time and space barriers cleanse digestion after traditional business , does provide a natural platform for fans and broad marketing . However, marketing is really conquering fans is that all future products for the strong fortress it?

Not necessarily so. If you can not keep a clear head and calm insight , just smoke and mirrors , the marketing puzzle fans will be caught and can not extricate themselves. The vast majority of fans on wechat diehard fans are not hardcore , can not afford any sign of trouble . No reason to get your fans to public attention for two main reasons : First , trust your product, your product will bring them value ; Second, they see your product from the petty . Once these have gradually lost luster charm , fans will gradually leave. The more typical example is the millet "hunger marketing ."

This is clearly not the best wechat marketing, because you never know which day you push the information users are tired of your boring product .

I believe that the nature of the Internet is its people. If there is no form of communication between the fans , interactive , even if your product , there are one million fans , he is just a bunch of cold figures .

User psychology, behavior, interests as the starting point for marketing , confessed the truth is , since the media age in the face of more and more rational and mature user psychology , increasingly fragmented catalytic behavior , people increasingly interested the more diverse today, the first time how to catch the user's eye , allowing users more time and effort involved in interactive brand marketing in the past, is a prerequisite for all marketing approach. And all this comes from your services.

Return wechat mind : Service is king

Thứ Tư, 30 tháng 4, 2014

O2O: Lost half rings

4.25 days , top grade discount wechat concept store opened in Hangzhou of Sandy . Consumers shopping in the store in addition to the use of wechat pay , but also two-dimensional code scanning products , put it in the top grade discount wechat shopping cart, users pay for the follow-up , the express delivery.

4.26 days , followed the next day , paid at Beijing wechat and had a coffee and 3W -depth cooperation , creating a " day without a wallet - 3W intelligent life experience hall • Open Day ." Day , 3W turned into a coffee can show the future of intelligent life experience hall , all exhibiting intelligent hardware , are very naturally integrated into the entire physical space , user corresponding two-dimensional code scanning products can be purchased directly make an appointment , follow-up express delivery . Has become a " roll call time " a line under an intelligent pre-sale hardware platform .

One is to open in Hangzhou , Alibaba 's stronghold ; an aim Beijing 's Zhongguancun , China's Internet heartland. wechat pay so dense lines whereabouts to activities , the selected partner , too interesting, can not help but let us begin speculation , wechat being constructed under this line O2O cliff, leading to what is where.

2014 can be said to O2O hot year, almost all of the traditional industry giants are doing various attempts , hoping to use the Internet to transform the thinking of the enterprise , in order to avoid all- channel mobile Internet era was the fate of being eliminated .

Many people O2O understanding , still stuck in the era of buy that O2O just from online to offline . That is done online via the Internet the way of marketing , the target population to the next line, while building interactive closed loop pass on the good news or the value of the next line .

In early April , the founder and the first 24 coupons COO, passenger clouds founder Peng Lei, 3W coffee in doing a theme of sharing , which said:

For local businesses concerned, in fact, buy only a short-term marketing behavior , is more of a means, not a pattern.

In the short term , can indeed lead to a large number of buy low-cost way through the crowd , but the crowd rush to buy from, will swarm and scattered . Like locusts , leaving only a cup messy , as well as the ability to be a serious overdraft services for local businesses , the real value of the business brand awareness to the next line , or into the next line is very limited membership .

So , O2O always will exist a "lost half- ring" , that is, from the line and back line, is a process of Offline 2 Online .

In my opinion, if you really want the internet traditional industry thinking landing , O2O transformation of its inevitable way. Businesses need to restore the line to brand value , not just by low prices.

Core Internet thinking, that is, the user thinking. Internet circles often say " to a user-centric " , in fact, whether online brand, or the line brand ; whether 2B business, or 2C business ; consumers , spectators, fans , customers ...... in fact you this brand generalized "User " on .

Doing business , the brand is in fact a relationship with these broadly between users.

The channel? These are all brand touch users ways.

But now the online channels are monopolized by the major Internet companies get from online users increasingly high cost . By comparison, the line under it, If we get traffic , coupled with the conversion of the user 's perspective, really can be called a sea of blue . Consumers offline does not mean the user , because of the lack O2O half rings , traditional physical membership card, it does not produce any interaction with you.

The online platform based wechat , etc. , it is a natural CRM system , it can be a sufficiently lightweight way to help brands build relationships with business users , including the establishment of a closed loop payment experience is good enough .

wechat payment options with 3W coffee cooperative "3W intelligent life experience museum" , with the top grade discount cooperation " top grade wechat concept store " is in fact O2O which lost half ring inside, exploring how down to help traditional businesses to establish their own user system via cable, use of the physical location of the advantages of traditional business lines under the line from the conversion to online users .

wechat up the stage, singing the line businesses , wechat are looking for offline scenarios , and the next line of business is the transformation of the Internet during the O2O information under the thinking .

This point of view , O2O this "lost half- ring ", Offline 2 Online merchants should be the next line , the real value lies, huge outdoor advertising screen , most advertisers should not have to , but should be the next line of business themselves .

So some , they look more like a top grade discount stores such entities 3W coffee in the future can really explore a complete O2O road , but ultimately everyone finality for the future , have their own judgment, and can not achieve it, he is the founder of the brand even more heart pattern.
https://twitter.com/Marketingactus

Thứ Năm, 17 tháng 4, 2014

WeChat future 9 big business

1.WeChat direction will further control content subscription numbers , political and economic , public discussion of the direction of financial numbers , especially further blockade and control , otherwise the subscription number will be the next public opinion broke out .

2.WeChat will further support the service number , service number to create electricity supplier ecosystem , and vigorously promote the development of C2C service number . Micro- shopping , micro stores, mall and other products cut into the micro has proven its ability to erupt . Open menu functions from the service number , service number nine open API interface , open the application WeChat service number to pay ; enough to prove WeChat commercialization schedule is in full progress.

3 in that the overall number of public numbers 3000000 +, WeChat overall number of users 500,000,000 domestic ; . WeChat public access data from this number , the graphic conversion rate of 30% has been very little , most of FIG account Wen average conversion rate of 15% ; this also explains each WeChat user has started to pay a lot of WeChat public number, number of public information WeChat homogeneity ( especially information category ); WeChat will further control WeChat number of public number, WeChat you to enhance the overall user experience .

4.WeChat on derivative products in development , micro- communities, wind chimes system becomes WeChat number of public operators gospel , how to extend the fans demand , with more optional items to enhance the fan experience of reading . Of course, this will lay the future WeChat ecology , operators will be the most important part of WeChat manipulator .

5.WeChat advertising process , WeChat began testing a wide gray point through text links ads around February 2014 , there are only a part of the large gray-scale testing authority. By WeChat and wide through the next point strategy, future WeChat form will appear in the ad : ① WeChat top without any advertising ( for the sake of user experience ); ② WeChat forms of advertising at the bottom of the Graphic Communications diversification ( in addition to text links , will realize images and rich media ) to improve ad conversion ; ③ wide stop advertising management background will be implanted WeChat public No. background , WeChat number of public managers will get more autonomy ( optional advertising, while No ads CPC -based public pricing ); ④ wide will provide the background to automatically stop advertising WeChat number of public managers clearing functions .

6.WeChat will focus on the next version upgrade WeChat personal user experience , while also providing new opportunities for point No. grassroots WeChat public operators . ① will once again open WeChat the search function can search public message numbers themselves are not concerned about ( this feature has not been proven ) ② repositioning circle of friends ecological chain , currently too wide circle of friends dissemination of information , the reader can not be precise positioning information , the latter will add functionality to retrieve and subscription information circle of friends .

7.WeChat developers standardization, current WeChat has reached the peak of development , WeChat cloud on the basis of Tencent , WeChat open cloud application ; overall WeChat development field will sort out . From the current situation, the latter will be fully standardized, only WeChat cloud developers to get more support ( policy support , as well as open interfaces of the underlying technical support ) .

8.WeChat pay scene depth combined with the line and become true mobile Internet O2O of tickets . From the social attributes , location attributes (LBS), a closed-loop payment , communication system fully open up , to be the next growth point.

9.WeChat large CRM will provide more support to open more integrated CRM management solution that enables WeChat in the light heavy marketing experience deeper down the road . Provide enterprises with more experience scenes , to provide consumers with more high- tack tools.
https://twitter.com/Marketingactus