eChinaTourism.com : China tourist attractions in major cities including Beijing, Shanghai, Tibet, Xian, Guilin, Hong Kong and recommended top 10 attrations to visit in China.
5 articles you have to read about Chinese Market this week !
Baidu is in Trouble
China’s top internet search engine Baidu is facing abuse for hosting message boards containing pornography, libelous adverts and content for unlicensed nursing homes. The State Internet Information Office summoned Baidu executives for a grilling yesterday and ordered those to immediately take away the content. In addition, it purchased Internet regulators in Beijing, where Baidu is to be punished for the ongoing company.
China has one of the most connected countries in the world with about ten times more Internet users than French population.
The concept of being an online celebrity and earning huge amount of revenue through Internet is widely known in western countries. For example, if we take YouTube there are self-made millionaires such as Michelle Phan, discovery of artists (Justin Bieber) or even comedians (Lilly Singh) or game players. However, for China it is pretty new and this phenomenon is becoming less and less unusual.
China Beauty Expo: Focus on latest beauty trends of the Chinese market
The 21st edition of China Beauty Expo was held on 18-20 May 2016 in Shanghai and gathered both suppliers and brands on about 20,000 m2 in the Shanghai New International Exhibition Center. As far as suppliers are concerned, the show hosted more than 800 exhibitors with an increasing international participation. Regarding brands, the show revealed an increasing diversification of the skincare offering, the rise of the hair care category and, again, a strong interest for natural products.
Indonesia Invest in Tourism with Chinese Travelers
Some people might have known that Indonesia and China has the connection on its history many years ago. As the result, that connection can still be seen in nowadays life. That might be one reason why the ministry of tourism is trying to take more than 2.1 million of Chinese people to come to travel to Indonesia.In some ways, this might be a little bit awkward since the ministry is trying to take as many Chinese tourists as possible. However, if you take a look at the chance and the fact that the historical background has a kind of connection, that makes it very possible.
What are the best Practices on Chinese Social Media for Brand engagement ?
There are several social media that are very used nowadays by Chinese people in order to share their life and opinion with friends or followers. As people spend many times on it, the traffic is important and it is paramount for organisations to be present on these places. Let’s see now how firms can increase their brand awareness, their sales, and their customer satisfaction thanks to social media.
Guide to Communicate on Chinese social Media
Social Media create links
First of all as social media link Chinese people together it is a very powerful l tool to increase brand awareness, which indicate to companies about their popularity and brand image. Facebook is the most popular social media of the world and many companies have their own page in order to display some contents to “likers”. The “likes” amount gives an indication on the brand awareness. There is much solution to increase the “likes” numbers, on the first place it is very important to have a good community management by displaying contents that might interest likers and to answer each massages. It is also possible to run some “campaigns” in order to buy new likers, Facebook has a very good targeting tool allowing to target people through their age, gender, job, localisation, interest and many others characteristics. Then it is important to bet a CPC on each segment and optimize it in order to have a bigger bet on segment with a high Click Rate. On others social media such as twitter or Instagram the number of followers give an indication on the brand awareness too. Customers are very likely to contact the company through social Media as it is a very easy and intuitive way to get in touch with someone, a good interaction with customers may also increase the customer satisfaction as they know it is possible to fix issues easily. It is also possible to increase the awareness on brand for free by creating some buzz, indeed if a content such as photo or video is shared by many followers of the firm, this content will appear on followers’ friends newsfeed and so on. A media can become viral and increase the awareness and enhance the perception of a brand for free. The buzz can also be dangerous because some content criticising the firm can also be displayed by some users decreasing the good perception of the brand.
Digital Marketing Positionning !
Is your content strategy in China very corporate or is it a bit more casual? What your brand is sharing says as much about you as it does your Chinese audience., what is your Chinese community ? Is your voice representative of your brand in China, do you know the Chinese market ? If it is, then is that representative of the Chinese target you are trying to reach? If your tone is not appealing to your Chinese Audience, then it’s time to change it up. Though it’s important that your digital strategy of Chinese engagement be as unique as your branding, it’s also important not to stray from your off libe Marketing strategy .
Social media create quality traffic in China
Then as the traffic is growing on social media, many enterprises want to increase their sales via this acquisition channel. In order to reach customers, it is possible to display some advertisement on users’ newsfeed via acquisition campaign. wechat will display the ads if the click rate is high and also if CPC offered by the firm is high enough to be profitable. Having a good click rate become a very important stake, it is very important to adapt the message to the target in order to be performant. Indeed the most a message will be individualized, the most the user who will see it will be likely to click on the advertisement. It seems evident that the landing page have to respect the message displayed by the ads otherwise the click has no chance to be converted into a purchasing.
Digital Strategy in China
Let your corporate culture be your guide.
There are many mean to increase the click rate on some ads in China, one of them is to AB test two ads very similar with only one changing aspect and see after a consequent number of click which one is more efficient, continuously set up test is a good strategy because there are always some ways of improvement.
ROI on Social Media ?
Moreover if a company in China display always the same ad it may be very successful at the beginning but users might be bored after a couple of months. Finally a good tracking is mandatory in order to have a good control on the ROI, indeed each campaign must have a specific URL in order to know which campaign bring the most of purchasing. This allows increasing the bet on CPC in order to display more an advertisement that brings purchase and to cut useless campaign. It is also a good thing to calculate the cost per lead in order to know how much one purchase cost. A relevant CPL must be targeted for each campaign as some buyer are more valuable than others, it also allows marketing officer to make a cross calculation to fix the bid on CPC. Lead can be different things according to companies’ objectives, it can be purchase, download (for apps), or registration (private sales). Social Media are a very important tool for companies and the best behaviour is to be creative, analytic, vigilant and flexible. Be Active on Social Media it is vital in China ! Check general feeds in your industry; for instance, at in Marketing agency , we monitor “social media marketing” to pick up a variety of posts that don’t mention our brand but are still valuable. This strategy reveals new conversations on wechat or weibo you may wish to take part in and enables you to establish new relationships in China. It’s also a great way to catch any issues (probleme VS online reputation ) before they become a potential prospects, this is China.
Ever-expanding wireless network (Wi-Fi) coverage, coupled with increasing affordability of smartphones, has prompted more and more users to access the Internet via mobile phones in China. In 2013, 81% of Chinese Internet users accessed the web via Smartphones1. In recent years, with the rapid development of social media sites, users can connect with friends anytime anywhere through smartphone applications. Increasingly, people are interacting with others via social media, which are set to be an important channel for consumers to have access to information of daily life, as well as messages promotional product and services.
According to the "Survey of consumers of the middle class of China" HKTDC, social media is one of the channels through which respondents share their consumer experience Sixty-three percent of respondents agree.: "I believe in the products recommended by people I follow on Weibo and WeChat and I am interested in giving them a try." Consumers in China rely on word-of-mouth. How marketers generate positive word of mouth for their products and services through social media in the consumer community of friends is an important part for business promotion and marketing.
Social media marketing in China
More and more companies have added features to "share" their websites, allowing users to click and share their own Weibo the information about the company and its product page. For example, when a user believes his friends would be interested in a product or service, it may just tweet this piece of information as well as photos and a text description, without the need to write new content.
WeChat user experience
WeChat is an instant messaging app4 Tencent launched in 2011 to provide the public platform, community of friends and push message functions. Users can add friends and follow public accounts they love choosing "shake", "search by phone number", "look around" or "QR code scanner". According to reports, the average monthly WeChat active users reached 360 million in 2013. WeChat separates the public account into account subscription and service account. The goal is to establish new rules for messaging Communication on group to minimize the disruption of followers. subscription account mainly provides news and information that meets the needs of general users. subscription account can send a daily message that appears in a separate folder, but users do not receive an alert. service account is used to provide services and is more appropriate for the bank and corporations in general. Restrictions on group messaging service account are stricter: one message is allowed monthly but followers will receive an alert. The push message in the chat list. Businesses can choose one of these two types of accounts to interact with their customers, depending on the nature of their products / services and human resources. more information http://wallblog.co.uk/2015/10/27/five-things-we-can-learn-from-chinese-digital-firms/ and here
Marketing on Weibo
Over 10 major Chinese websites, including Tencent, Sina, Sohu and Netease currently provide Weibo (microblog or) social media service. At the end of 2013, China had 280 million users of Weibo, representing approximately 45.5% 2 of total Internet users. Weibo is a sharing of information, dissemination and acquisition Platform3 allowing any person or group selected by the user to read text messages of 140 characters, and access photos and videos etc. . The main features include a Weibo: share / outposts (70.1%), the search engine news / current affairs (69.5%) and post content (64.6%), etc.
Companies appear interesting content on Weibo in the hope that users actively tweet these messages to friends and raising the brand profile and awareness of user communities. Of course, how to attract users to read and tweeter these positions is the key.
Chinese Social Media are shocking after this Video. Kidnapping is a serious problem in China–and the Chinese people
Buzz on Chinese Social Media !
The most popular of numerous hashtags referring to the incident had accumulated over two billion viewings by Thursday afternoon on China‘s Weibo — around 50 % more than the number of people in the world’s most populous country.
Interview of Wine expert about French Cellar Wine selection.
JancisRobinson.com by Wai Chan Xin, CSW, FWS "If I am asked to reveal anything new in the Chinese wine market, and the boys in The French Cellar certainly table header. They do not carry a lot of wine and they run a wine shop. Everything they do is simple. Each month, they offer two wines for each subscriber according to their quality levels subscribed. Guaranty of pleasant surprise hastily around the same time each month.
Wine drinking habbits in China !
Most people probably do not understand, but in a young country where the culture of wine drinking has been taken by the general public in recent years, most people could not tell the difference between Cabernet Sauvignon and Merlot.
Buy wines from the old countries of the world, like France, is even more difficult since the varieties used in the blend rarely appear in evidence, except in the case of wine country and Alsace. I think a sensible wine merchant should educate their customers on a regular basis on the various products in the portfolio. These guys have added a touch of education service with tasting notes, prepared by the sommelier Nicolas Rebus, delivered with wines, carefully detailing the visual, smell and taste of wine awaited.
And for a customer like me who is already familiar with the traditional areas produce, I can still indulge in an adventure in the lesser known regions such as Savoy and Corsica. The only catch is that the limited supply, they carry means it must be quick to order additional bottles. If customers do not have the time to learn a lesson on wine, why not bring the lesson to them. Readily available, whenever they want to open the bottle.
Nicolas Rebus the image of the french cellar !
The French Cellar explained. " we do have the best in France to make the best wines in China. Thank you to our sommelier Nicolas we buy directly in the vineyards. We have the privilege to buy only 1 wine, the best by succession and to bring it to China . The only criteria for the selection of wines is quality. In our first year we have visited over 60 different winemakers, from 60 different appellations from 12 wine regions.
This French epicurean style will never end!
Best French Wines to China Our Somelier Nicolas Rebut meet Wine maker in France. Discover every month a new selection with French Wines. If you like good French Wine let us a comment , we will invite you to our next Event. Post by The French Cellar China 29 october 2015
About The French Cellar
Subscription wine services are all the rage in Singapore now, and they develop in China and Hong Kong where people subscribe to receive each month a mystery box filled with either fashion accessories, personal care products or even food items. But how about wine? That’s what the folks behind The French Cellar is attempting – a subscription box service where they will deliver you a box of carefully-curated premium French wines right to your doorstep.
The French Cellar just arrived in China The French Cellar has just arrived in China in China. The good news for Expatriate is that they can buy good selection of wine for a very good price. :-) --------The French Cellar http://www.thefrenchcellar.cn/index_en.aspx imports French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebut, former Chef Sommelier of the 3-star Michelin restaurants, Louis XV (Monaco) and Le Meurice (Paris).Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar allows members to discover two beautiful tasting wines every month, exclusively through our platform, thanks to a special and personal relationship we have between our sommelier and winemakers in France. All your wines enjoy free delivery to the comfort of your home with wine tasting notes, written by the sommelier, so that members can enjoy an epicurean wine journey, learn more about the wines, winemakers and vineyards with us.The French Cellar is pioneering the Wine Subscription E-commerce Model into Asia Post by The French Cellar China s
Importing French wine in China!
The French cellar (www.the French Cellar.cn) import of French wines directly from vineyards, carefully selected by our sommelier Mr. Nicolas Rebus , former head sommelier of 3 stars Michelin restaurants, Louis XV (Monaco) and Le Meurice ( Paris).
Our goal is to bring the best wines France has to offer, at great value to our members. The French Cellar enables its members in Asia to discover 2beautiful wine tasting every month exclusively through our websites , thanks to a special and personal relationship that we have between our sommelier and wine growers in France. All your wines are free shipping in the comfort of your flat in China with wine tasting notes, written by the sommelier, so that members can enjoy an epicurean wine travel, learn about wines and vineyards The French cellar wine pioneer Subscription E-commerce model in Asia. Vineyard - Wine Gift subscriptions and subscriptions (two wines each month with a wine tasting guide, the different offers, different durations) - Online Store to order individual wines subscription offers - Private sales with incredible wines at unbeatable price - Special orders for events (personal, organizational)
Last Thursday, Fashion’s collective, the fashion digital marketing reference has bring some informations about the digital strategy in China during its event « Cocktails & Conversations » that presented series of topics on adopting a global strategy for the chinese consummer.
Fashion’s collective, a company based in New York that focus on the learning of fashion and luxury brands that use digital marketing, has recently inaugurate its Shanghai office to welcome the brands that are looking for increasing their knowledges of marketing in China.
The discusion has featured many topics about how to optimizate social medias and e-commerce strategies. Booker and Buchwald have also present 7 suggestions on the digital strategy for fashion and luxury brands.
Tips to market a a brand in China
If you are not already on WeChat, do it. Booker has insist on the importance of this app that is realy efficient for doing digital marketing in China because she allows brands to win dividends when it’s used well. According to him, WeChat is working to be more efficient than Weibo in marketing. First of all, it’s not a newsfeed, as messages and shares wait that users open it and don’t dissapear if you travel for exemple. Besides, WeChat users are more reactive than in other social medias. They follow to be aware of the brands news, so you already know what they want. You will not spam them.
The luxury online trade is still young and in development. It’s a real succes in China, but according to Buchwald, many users prefere to buy luxury products directly in shops or with the help of mediators like in Taobao. The Chinese customer will take time to do some researches online but not for luxury goods. He recommands to the brands to focus on important details that will make the online buy esaier for chinese, with a quick and safe delivery, size informations, a quick website and accomodation for chinese payment methods.
« Mix-and-Match » is a popular editorial topic for chinese customers. Buchwald has precises they were ready to buy one or deux key investment pieces, and want to know how to associate them with their wardrobe.
The KOL’s (Key Opinion Leaders) are hard to hire but have an important promotional value. Booker has highlighted the benefits of being supported by a KOL on chinese social medias, and he doesn’t talk only about very notorious celebrities, but also notorious fashion bloggers. He notices that many of them are paid in function of the number of followers.
Both speakers have precized that the brands must constantly keep up with rapid changes. It’s possible that in ont year, the most used social platform doesn’t even exist today.
Some professionals believe that the goal of online branding is to have consumers continually recognize a brand. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other branded entity. From this perspective, brand recognition is viewed as one component among many, such as brand differentiation (from competitors) and the "Collaboration Age" brand dialog facilitated by Internet and mobile communications. Website development is a key component of online branding as a website is used by companies and individuals to present products and services of a brand. Focusing on a website's appearance, functions, and company message to provide a positive experience to visitors is all part of online branding.Website development for online branding also includes utilizing a blog to generate content for readers interested in topics related to the brand. It has been both recommended and advised against to guest blog on other websites for the purpose of online branding.
Internation World of Mouth (IWOM) is one of the most valuable form of marketing, the one that consumers trust above all others and the one that is most likely to drive sales for a company. It’s using happy customers to promote a business. Its ai mis to provide customers with such an unbelievably amazing, life-affirming product or service that they can’t help but share their experience with firends, family, co-workers, and the random dude who sits at the bus stop every day with his exotic parrot.
Christine Lagarde avoided blaming China for lackluster global economic growth on Thursday, framing the country's deep slowdown
Asian Stock Market
Asian stocks marched higher on Friday, following a positive terminal of Wall Street, fueled by status quo signals of Fed minutes. "It is easier than the political perception of the Fed means a weaker US dollar and helps emerging markets such as China to grow," said jérémy, equity strategist, Credit Suisse told Reuters. "I'm not sure we've seen the end of the problems for China, but not least, this is what investors appear to be the prices. " In the US, the Dow Jones Industrial Average closed above 17,000 for the first time since Aug. 19 win almost 1 percent and ended the session 138 points higher 17,050.75. The S & P 500 closed up nearly 1 percent to 2,013.43 and the Nasdaq up 0.4 percent to 4810.79. The increases came as investors digested the September meeting minutes from the Fed. "I think the combination of oil (gains) and the minutes of the Fed lifted the indices here," Cardillo said Peter, market economist at Rockwell Chief Global Capital, noting the minutes decreased the likelihood of an increase in rates this year. The minutes show that Fed policymakers were still looking domestic inflation and the impact of slower global growth. "I think you have a little more clarity on what the Fed thought. The decision not to raise rates was more collaborative than people thought. The call was not really that close," said Peter Coleman, head trader at ConvergEx.
US and Chinese Stock market
Expectations that US interest rates will remain close to zero for now boosted the Nikkei 225, benchmark Japan, which closed up 1.6 percent to 18,438,67. Bucking the upward trend, shares of Fast Retailing sank 10 percent after the Japanese clothing company missed its earnings forecast for the year due to losses at US stores. It recorded an operating profit of 164.5 billion yen ($ 1.4 billion) - well below a projection of 200 billion yen. Australian stocks recorded their fifth consecutive day of gains, with the ASX 200 ended 1.3 percent higher at 5279.70 - six weeks high - supported by gains in resource-related stocks.
China stock gains cool China's stock rally cooled, with the Shanghai Composite closed up 1.3 percent to 3143.35. This follows a gain of 3 percent on Thursday as the market resumed trading after a week long vacation.
China Market
The earnings season for the third quarter of the country started running on Friday, with Shenzhen-listed Shandong Pharmaceutical Wohua report a 252 percent rise in profits, offsetting lackluster listed Shanghai Rope Xinri Hengli Steel Wire, which posted a loss.
Hong Kong
Hong Kong's Hang Seng index rose 0.6 percent, regaining some ground after being hit by profit-taking a day earlier. Shares of Chow Tai Fook rose as much as 4.5 percent after the largest retailer of jewelry in Hong Kong said a mini-gold rush, driven by falling prices, led to same-store growth sales up 4 percent in the second quarter, Dow Jones reported. The South Asian markets for The South Asian markets hungry before, enjoying the confidence of investors in the wider risks.
Analysts have warned us for some time that China's smartphone market is down, and today we have the most convincing evidence that the dynamics of the buyer move in the country.
A new IDC report says smartphone shipments in the last quarter fell for the first time in nine years. The research firm tracking 98.8 million smartphones shipped in Q1 2015 - which is down 4 percent year on year and by 8 percent on the previous quarter. IDC suggested that the excess inventory from the previous quarter was partly to blame. (This is something we heard in India earlier this year.) "China is often seen as an emerging market, but the reality is that the vast majority of phones sold in China are now smartphones, similar to other mature markets like the United States, United Kingdom, Australia and Japan, "said Kitty Fok IDC in a statement. As a result, smartphone makers will have a more difficult challenge of finding new growth, as they will need to convince the owners of existing smartphones to spend money to upgrade their existing phone.
Apple takes top spot
This is much more difficult than converting a buyer for the first time. Nevertheless, the Chinese smartphone market is enormous. The largest in the world. Not surprisingly, given its latest blockbuster quarter in China, Apple took the top spot in the country, according to IDC. The Apple company has set forward with 14.7 percent of the total shipments in China, just ahead Xiaomi (13.7 percent) and Huawei (11.4 percent). Samsung (9.7 percent) and Lenovo / Motorola (8.3 percent) completed the top five. However, IDC warned that "the volatility of the brand consumer preference", rankings will be subject to rapid change and evolution
China, the world’s largest smartphone market, saw shipment volumes fall 4.3 per cent in Q1 to 98.8 million units, the first time in six years that the market has declined year-on-year.
The Internet in China has various marketing techniques to the business owner notified. Video marketing is perhaps the most effective in China. You can use these videos to help you pass the world by creating and viewing videos. The tips in the following paragraphs will help.
Do not be frightened by the concept of video marketing. It is simple to create effective videos using only a good video with basic equipment. Video marketing is a smart way to stay in touch with your audience.
Youku offers editing functions to users.You can add annotations on videos. Value of production should not be the most important factor in the production of your video marketing content. High production values do not mean get good returns. Even large companies have used to generate profitable video a high number of money with individual employees produce simple demos.
You have a small window of time to get the attention of your viewers viewers. The first 15-20 seconds of the video you make are crucial. You must use an unusual perspective or hook to attract for the beginning of the video, so that your customers remain interested. A great way to create video content is by working with others. You can use friends, as you may decide that friends, so you do not have to stick to your colleagues if you do not want.
Effective video, the key to succcess ?
You do not need high production values in order to have an effective video (see more info here). You do not need the image is accurate and balanced. You do not even need a really want either. Just act natural and speak clearly to the camera. You may not need to do even that much.You can just use images or PowerPoint slides if you do not want to appear in your videos. Do not forget to add a form to your opt-in mailing list on the page where the video is located.
Video Marketing is popular in China
Your audience is quickly becoming a "global public" when you update your advertising strategy and start a video marketing campaign. You will not be limited to only those who live there. Anyone with Internet access will be able to see your video. After reading this article, you should have the tools you need to be successful with video marketing. If you continue to study video marketing, you can control them. After reading this article, you must be sure you can meet the challenge facing you. Remember to take things slowly, and you can succeed.
Hiring an SEO firm can be stressful, specially in India. With prices ranging anywhere from a few hundred to tens of thousands of dollars per month, depending on your specific needs, it is difficult to hear a SEO company tell you that it will take a few months before you can expect to see results. How do you know if they make a real job, or rip you off? India firm are not all reliable
SEO in India why how ?
If you hired an SEO firm before and had a bad experience, you have the added anxiety to anxiety as you go through the hiring process again. In these circumstances, it is perfectly understandable that you would be attracted to the idea of a guarantee. Other service companies, auto mechanics, companies offer guarantees to shipping, so why not SEO companies? As the owner of an SEO company, I was tempted to offer guarantees myself. Not my clients deserve a warranty? And would not it be great for marketing? It would help customers who are hesitant about the risk involved with SEO decide to use us instead of a competitor does not offer a guarantee, right? But several years ago when I started to look for SEO guarantees, I found reasons to be reluctant to offer myself. The first reason can be found in my spam filter, and probably yours too. Here is a view of what I see in mine: Almost all companies now must decide how much to spend on the optimization of search engines (SEO). This is not such a issue. Robust online marketing is essential for survival in a world centered on the Web.
The question all business professionals must ask is: "How are we going to spend on SEO" Keep reading for all the information you need to make this decision, as well as some tips on how SEO agencies are working so that you can succeed as you forge a crucial partnership with an online marketing company.
SEO payment models with Indian companies
To understand the dollars and cents described below, you must understand the payment models used by the agencies. SEO agencies typically offer four main forms of services and payment: monthly deduction: In this model, customers pay a fixed amount each month in exchange for a range of agreed services. The monthly allowance is the most common payment model because it provides the greatest return on investment. Monthly retainer arrangements usually include regular analytical reports, content improvements to the site, press releases, link building, keyword research and optimization. Contractual services at fixed prices: Almost all SEO agencies sell contractual services. Often before the customer is willing to commit a monthly retainer, they will select service contracts they want to have done. The services that an SEO agency deals are often advertised on their website, with a price. A typical example of this audit is a SEO and website that can help to identify strengths and weaknesses in the existing online presence of the customer, competitor analysis, as well as keywords that have the greatest potential to return ROI positive. Project by price: Project costs are similar to contract services with the exception that they are custom projects created specifically for a client. Prices vary depending on the project. For example, a small local cake shop may ask an SEO agency to help them with their local online marketing. The customer decides they want the agency to establish their social media accounts. The Cupcake activity and SEO agency to decide on the scope and cost of the project. Hourly Hint: This model is a familiar board hourly rate for services or information. Most SEO agencies use these payment models. Similarly, customers can work with an agency using more than one model. For example, a customer may choose to enter a monthly retainer, the purchase of a service contract, and engage in a special project with the agency, thus entering three payment models.
Typical SEO costs So what should you expect to pay?
Here is an overview of the costs of the program according to the payment models described above.
Monthly fee: $ 750 to 5.000 per month. In this range, the amount the customer pays depends on the size of their business and the scope of services provided by the agency. On the lower end of the spectrum are small SEO agencies that offer a limited range of services. On the top line are companies with greater needs for working with full service SEO agencies. Most companies pay between $ 2,500 and $ 5,000 for a monthly retainer. Contractual services at fixed prices: price variables. Companies that simply test the waters in SEO usually choose a contract of service as an entry point. Typical contractual services include things like SEO copywriting (0.15- $ 0.50 / word), Site content verification ($ 500- $ 7.500), the binding profile audit ($ 500- $ 7500), and site configuration social media ($ 500- $ 3000). Project by price: variable prices. Since there are a variety of projects, there is a wide range of prices. Most of the projects cost $ 1,000 to $ 30,000. Consultation Hourly rate: 100-300 $ / hr. SEO consultants, either individuals or agencies usually charge between $ 100 and $ 300 an hour. (Some of these figures are drawn from a survey of 500 consultants SEOmoz and bodies 2011.)
Things you should be wary of Any discussion of SEO agencies and price is not complete without a few caveats. To help protect against blind SEO agencies with business practices unethical, read and observe. Beware of the following promises: Guarantees. SEO usually can not provide guarantees due to the constant evolution of the industry. Instant results. Certainly some SEO tactics can get instant results "" by the game system. Be warned that these can hurt you in the long run. Instant results often involve practices which are against SEO webmaster guidelines set by search engines. Invariably, Google seeks these techniques and penalizes resulting in lost rankings that can take months to recover. # 1 spot on Google. If an agency promises you the number one spot on Google, it looks great. I hope you'll be able to get it. However, this is not something that a company can promise to deliver to you.
India= reduce the cost but quality ?
Reduced costs of $ 750 / month. When it comes to SEO, you are not shopping for the lowest price; you are looking for the best level of service. Beware bargain prices and "incredible deals." Shady link building services. Link building is a crucial part of SEO. You can not have a highly ranked website without incoming links. But there is a dark side of link building. Confidence link to appear gaining importance in the ranking. Before entering into an agreement with an SEO agency for link building services, ensuring that their link building services are services of ethical labels, white. You may even want to ask them where they may be able to gain links to a company in your industry. Things to keep in mindr
As you start shopping for SEO agencies and making your decision, consider the following points:r /> SEO takes time. A monthly deduction is best. Think of SEO as a long term investment. Aggressive campaigns and large outbreaks can have their place, but the most lasting SEO results come from a long-term relationship.
In SEW Mark Jackson wrote, "The real value SEO efforts are generally is not realized in the first month (s) of the effort." That is true. SEO waving a magic wand and get instant results. Instead, they perform important operations that will produce results months on the road. SEO is changing, and your rankings will change too. The field is full of competitors, and ranking up and down with the change of the algorithms and the entry of new competitors. SEO one-and-done tricks just does not. It must be constantly monitored to keep your website ranking well and running at high-end level. Not all SEO services are created equal. Again, SEO is not about to shop for the lowest prices. It is about finding the best agency you can. Find an SEO agency that defines its scope of services, and takes the time to learn. SEO is important. Do it. The point of your website is to increase and / or improve your business. If people find your site, it is not even worth having one. The smartest thing is to pay what it takes to keep your site findable by people who are looking. Hiring an SEO agency is best. You may think, "I can not do this thing any SEO on my own?" A small percentage of business owners and professionals have the skill and savvy to do their own SEO. Even so, complete SEO takes a lot longer than most business owners can afford. Even an employee who "knows a lot about SEO," will struggle to provide the level of service and excellence found in a SEO agency. You will rarely come out on top if you try to go it alone, and you will Never the same level of return on investment than you would with a competent SEO agency. You Decide r /> For most businesses today, SEO is the ROI marketing effort higher. Its benefits exceed the value of other marketing approaches - direct mail, broadcast advertising, online classified ads, etc. No longer companies to decide if they need SEO services. Instead, they decide how much they will spend. As they choose quality SEO agency, their decision will lead to incredible amounts of income. You can decide how much it's worth to you.
Well, the Internet search engines are much smarter now. So are their scams. Google PageRank system is the way to determine which sites are most applicable and useful for each search term. The task of a SEO specialist is to make a page as appropriate and useful as possible, improving its rank. As service providers, many SEO companies offer the stars and the moon when it comes to SEO, but few will be able to deliver sustainable change they promise. So when you choose an SEO firm, you will have to remove by many empty promises to find a specialist trustworthy. Noah Lehmann-Haupt, president and founder of Gotham Dream Cars based in New York, is an engine optimization expert in self research. It's not that he had a huge amount of interest in SEO, it just never felt he could trust anyone else with this site.
"Being an SEO company is a bit like being a graphic designer does not take much to call yourself a designer ;. Anyone who buys a copy of Photoshop and suddenly they're a graphic designer, "he said." It is difficult to separate is really an SEO firm, which will be a black hat spammer. " We mapped what you should and should not look for in a SEO company to help you get the greatest return on investment of your Google rank improvement. Choosing an SEO Firm: Starting Your Search Would not it be great if you could just Google "SEO company" and choose one of the top ten companies that back? They practice what they preach, they must be good right? Yes, good and cheap.
"Some of the largest SEO companies have $ 50,000 minimum per month," said Elizabeth Osmeloski, editor based in Salt Lake City Search Engine Land. The fact is, your small business probably does not need the top SEO company a powerful force. You just need the company that works hardest for you at a reasonable price. There are some places where you can start for recommendations. Ask other business owners who you trust and work with. Ask suppliers you found through a Google search - after all, you found them, did you? Check SEO groups and online forums such as Search Engine Marketing Professional Organization, a high ranking and Search Engine Guide. "They recommend independent people who have small minimums, said Osmeloski. Avoid any SEO company that bombard you with phone calls and emails or promise you a place to # 1 Google. These people are probably just giving you a place paid ads in Google, which is not the same as a top ranking in organic search engine. Lehmann-Haupt also warns against companies that claim to have "proprietary method" of optimization. 'This probably means they unscrupulous methods, he said. "There is no special sauce, and there is no secret method. It is important to protect yourself against people who may be simply because spammers, Lehmann-Haupt said: "Google is run by a group of very smart guys who spend their entire lives being smarter and more able to defeat the cheats . "The last thing you want is to get kicked out of the Google index. r r /> Another important consideration is whether or not you want your company to be local so you can have conversations and face-to-face. Lehmann-Haupt said, "I would like to start the search by Googling 'New York SEO" and search for reviews online. " While you do not have to limit yourself to SEO companies in your area, it's almost a necessity to find an SEO company that is comfortable to work with small and medium enterprises and has work experience in your niche. "I only worked in the travel industry when I consult with businesses, because I travel a fair amount of background and understand the business problems facing marketing," says Osmeloski. "There are many SEO companies that have a history with various vertical markets, whether local plumbers and detail.
To learn more about their past experiences, of course, you'll have to explore their references and reviews, which we explain below. Probe: 5 Secrets to Selecting very effective keywords r r /> Choosing an SEO Firm: Budget and costs The first thing you need to consider before you look fresh is how much you can actually afford to pay. Fees vary across the board, so it is important for you to have a figure in mind and find a reliable SEO company or consultant who can work on your budget. "There are SEO consultants who are just starting that could only charge $ 50 to $ 100 per hour or charge a flat rate per month," says Osmeloski, adding to opt for a freelance SEO specialist is often more " cost "of the road sign with an agency. Companies may ask you to pay by the Web page, on time, by the project, or request a pre-determined amount of money to cover the cost of their work for the month.
Some may even require a percentage of income you earn as a result of their work. Osmeloski said that this is one of the most reliable means of payment. If the company has an interest in your success, she said, "you can have some confidence that the SEO company will work as hard as possible for you, against collection of a lump sum each month and not necessarily put their most creative foot forward. " Remember, SEO is an ongoing process, so ask the company or consultant how much it will cost to maintain the site once the major changes were made.
Do we need to hire an SEO company in India
Choosing an SEO Firm: Reports and Communications Once you've determined how much you can reasonably expect to pay, you should ask the firm how much you can expect to be paid. What is the return on investment and how does the company plan to follow? "They should give you updates and reports, because if they are not, they can be things to do than Google does not approve that may have a short-term gain but long-term loss" Lehmann-Haupt said. Discuss techniques considering the company on the implementation. Some basic steps they should take to optimize your search rankings include keyword optimization, title and evaluation of the link and the strengthening of links to other sites. "You have to dive into what their techniques are said Lehmann-Haupt," and they will not tell you what their techniques are, you should assume the worst. " Ask them how many times you will receive progress reports and that monitoring of the processes they have in place to prove your ROI. Osmeloski said some of these monitoring techniques may include monitoring the number of requests by e-mail, newsletter sign-ups and phone calls you receive. Make sure that these measures are clearly stated from the beginning and you have a communication plan in place before moving forward and ask for references. Probe: How to Hire an SEO consultant Choosing an SEO Firm: Running a background check Most SEO companies have testimonials on their site, but they are not the references of interest, as they are likely the greatest achievements of the company. Want to hear customers throughout-the-mill to see how the SEO firm performs across the board. Ask for the names and numbers of at least three companies for an honest opinion. Ask their customers how long it was before he had seen an increase in cases related to the search engine. Whether they were satisfied with the company's level of communication has given them. Did they follow through all the promises they have made from the beginning? If the client you speak with has been particularly successful, ask them how much they paid for this success and how much it cost to maintain it. Also check out the Better Business Bureau and Ripoff Report to ensure that the company you are considering has a clean reputation. It might also be worth checking company's own page ranking to see how it manages its own SEO. While this might be something you want to consider, you do not put too much weight on the results.
Be carreull with copy past and bad quality links
"A lot of SEO organizations are so busy, they do not have the time to work on their own website says Osmeloski. "It's the old adage about the children of the shoemaker. Lehmann-Haupt agrees: "Only ten enterprises may be in the top ten results, so that's not necessarily a fair trial ... If I ran an SEO firm, I probably would not even try to have my own company in the top ten because the cost ratio and the effort is not worth it sometimes. " Googling the company name should give you lots of notice, at least alert you as to whether or not the company uses underhanded methods.
If you go through the review process and find that you are either unable to pay an SEO firm or think you could do it yourself, why not give it a try? Lehmann-Haupt learned the skills they need to succeed in doing research using SEO techniques sites like Digital Point Forums and Chat. "Read about the subject," he suggests. "There is a very large community of people who do it on the Internet and there''sa lot of information out there." Osmeloski said, depending on the size of your business, and how it is specific to a region, you may not even need to worry about your keywords and links. Sometimes update your directory listings can make in this business-related research. And bases are easy to make yourself. "Make sure your ads are Google Places. Bing offers a similar service," she said. "Make sure they have your local phone number, and put it on Yellow Pages as well. It takes maybe a few hours worth of work, and a mom and pop shop, it would solve a lot of issues . " Whatever path you choose, make sure you re-evaluate your research strategies every six to twelve months. Search engines will continue to evolve, change and become more sophisticated. If you want to be successful in the long run, you will need to change, too.
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How to promote your brand on Social media in China.
The cosmetics market in China has been delighting global giants in this sector. Indeed, the Chinese are richer in recent years. Their purchasing power today allows them to live in comfort and luxury. The arrival of fashion brands and foreign cosmetics in China immediately made its effects, as sales soared significantly. China now ranks second in the global cosmetics market. China will probably surpass the Japanese world leader by 2020 if economic growth in the country continues to stabilize and this was the case in the past 10 years.
Foreign cosmetic brands flooding the Chinese market
As soon as they have settled in China, foreign cosmetic brands have quickly conquered the Chinese consumers. Today, these account for 90% of the market share, leaving 10% to small Chinese brands who increasingly difficult to assert themselves. Indeed, the Chinese prefer to assert their success by adopting a lifestyle to Western. They even go further by paying a large sum of money in different beauty products that cost a China twice more expensive than elsewhere. If the price of different beauty products more expensive in China is that the Chinese authorities do not want to lose any crumb of this burgeoning market. Sometimes some products are taxed 50% and this is equally valid for products purchased outside China's borders for products already in the country.
Small local brands are emerging
Given the current circumstances where Western brands flooding the Chinese cosmetics market, some Chinese brands still come to assert itself, said Thomas. Indeed, the products that they offer on the market start their entry into range for a few years. To attract Chinese consumers, their main strengths lie in the exploitation of local natural resources developed by pharmaceutical companies. If China is known to the world through poor quality products, today this is no longer the case, via googleplus
Quality is increasingly present in various Chinese products on the market. If today, Chinese brands have 10% share of the cosmetics market, this trend can quickly switch a few years as in the textile industry where Chinese manufacturers today have a monopoly in the world. source : http://idee-cadeau-original.blogspot.com/2014/06/pourquoi-les-cosmetiques-explosent-en.html
Social marketing shift three characteristics , for example with Durex
Social marketing has gone through a few years time , but today when it comes to social marketing , the first impression is still the most insiders Durex , I often hear a lot of companies are looking for when looking for Durex B division team . Most people have the impression that the reason is because they will social marketing is equivalent to this understanding : the microblogging operators often get a lot of turn comment. Such standards, Durex is certainly qualified , whether it is " Rainy Night overshoes " Liu Xiang Olympic events or promptly after the fall microblogging Durex creative team of flexible mechanisms to make them perfectly done that .
( Timely weibo after Liu Xiang Olympic Games losing )
But only if a large number of transfer assessment as the basis for the success of micro-Bo is obviously one-sided, and this effect is not sustainable , after all, you can not expect Durex have a " rainy night overshoes " This effect microblogging day. In a way , the daily operations of a micro-blog like waves, as a whole is stable and forward , but it will be the climax of the way there will be a trough, successful microblogging operators should be " wave of advance ."
Because of this , you have the impression that perhaps Durex have disappeared a long time, the last time my impression of Durex 's still stuck in it in the show released a micro-Bo , the contents of this event , compared with the two very different , but this was a relatively good past six months Durex content.
( Spring Festival Durex timely weibo )
So that often brings little surprise Dudu no longer magical yet ? Perhaps the fact that is not the case , as opposed to traditional marketing , social marketing is a dramatic change , in 2013 and 2011 social marketing has been very different , faced with such a background , Durex made its own changes.
Durex integrated marketing
The summer of 2013 , in order to promote the new series of Durex hwan feel shock stick on the microblogging Durex launched a " feel -hwan trip " activities , the so-called " feel -hwan Journey " is the Durex ask a couple, once from Beijing Shangri-La in Yunnan travel to , but in this trip, the couple did not have any money , by the way have to be exchanged with the desired use Durex Vibes.
The purpose of this activity is in fact most people tell at a glance that we change the minds of sex toys in the "evil " impression , to guide people in an open , normal state of mind to look at this product. In this respect , Durex is intended to change the idea of everyone 's ideas and马佳佳have the same purpose .
But this spread is different from the past out of the past, just Durex active in microblogging circle , while at the same time spread online and offline . It was first released in the promotion of Events Online , and called on fans to help around the couple to complete the " feel -hwan trip ." After the couple arrived in a city , Durex official micro reported that the couple will live in the " exchange of goods " road anecdotes, such as the couple on the road Vibes been identified as airport security appliances, marble street stall in exchange with the love story Vibes have been so fun to get a good official micro- propagation , which we can also see that the best ideas often come from life.
Often because of the high degree of concern activities , the couple arrived in a city initiative to help get the local fans . An event which triggered the explosion point a couple in Chengdu when the "accident" to a pack Vibes lost in the street , being a guy go out and buy Lucai and call the local TV station picked up the phone the first time, the final Durex Vibes "free" boarded the station , got great exposure , and it passed the social network has been widely spread and become a successful event marketing .
The online campaign launched by Durex , and at the same time promoting online and offline , live events eventually turn in the line of transmission lines , to achieve a sense of O2O spread . Fans in action enhanced interaction , the Durex only published on the microblogging on the " feel -hwan trip" content and fan interaction, also called boot fans came from online and offline , deeply involved in the interaction with the Durex couple to achieve a spread on the closure.
Durex cross-border cooperation with Northern Ireland
Under normal circumstances, we will feel co-branded with the film 's only about sponsorship, and other traditional forms of implants . So how to cooperate with an official micro films?
During the Valentine's Day this year , Durex and movie " Northern Ireland " carried out a cross-border cooperation , Durex as " Northern Ireland " movie special edition customized small tin TT, prizes and interactive activities initiated in the micro -Bo , the movie do publicity, " Northern Ireland " was released the same day, in some cinema tickets as long as the couple can get this little tin . In return, the " Northern Ireland " as Durex cut a " Durex customized version" of " Northern Ireland " trailer , and play all day on Wanda screen.
Durex marketing changing revelation
From the above two cases , the 13-year Durex marketing into a single micro-blog that obtained before the outbreak is no longer content with mere huge event marketing , but gradually move towards integration and precise , specifically said to have the following three features .
Features a : Integrated Marketing Communications than simply social marketing
Internet has changed the world of marketing has changed the same way, but the current social marketing does not replace traditional marketing , networking will be separated by a thin layer and then the real screen, users go to the next line of intimate contact with the brand and purely on social networks the exchange difference is great , it's like two friends online dating , online chat regardless of how hot, they eventually need to go to meet the reality will make the feelings go further.
In today's increasingly serious fragmentation , only one mode of transmission has been unable to meet the demands of brand communications , integrating online and offline mode of transmission is the spread of a fly, of course, not all integrated communication means to invest heavily in various media , such as Durex in the " feel -hwan trip" spread in features for its fans on microblogging activities initiated by , the participation of users online and offline anecdotes then spread on a secondary line, which is a spread on the O2O2O ( online - offline - online ) .
Features two : From cast a wide net to focus on training
For most of the past, the official micro , their one major task is to increase the fans, no matter where he comes from accepting all these fans are , therefore zombie powder , became the official micro- controlled lottery regulars , the fact that they respect the official micro- value better than nothing. Fans should be really valuable as friends and their own ongoing exchange of people . So for the official micro speaking, your task should no longer be useless to increase fan , you should shout a " get out of control microblogging draw circle " or " Get out of the zombie powder microblogging circle" , you should train your core development fans , these core willing to continue to interact with you , willing to help when you need to stand up the first time , when these core fans over 1000 , when ( 1000 hardcore fans theory ) , you must be official micro vibrant .
Durex "mobile tavern " campaign has been able to attract many fans to participate to tell their love story , precisely because it has trained a large number of core fans.
Features three : Campagin: From Social to Social Auxiliary leading PR
Social marketing impact of traditional marketing can say is revolutionary, but today most of the time we see is still traditional PR -led social marketing , do not change the old traditional way of thinking forever could not handle the new media . Durex In both cases, social media is completely dominated by the traditional marketing methods , this approach is closer to the fans and easier to shorten the distance between the brand and the fans , Durex in many Campagin able to maintain flexible reasons for being in this . Of course , this is the Coca-Cola bottle in the nickname summer 2013 campaign has been to give us a lesson.
In a way , Durex marketing microblogging from the mere event marketing shift toward integrating online and offline marketing , showing the changes in the overall environment of social media , social marketing also shows the kind of break with the past should be forwarded to the success of a large number of pure judging whether or not the standard . Durex is the last example of social marketing in today's fragmented , made perhaps change Durex still worth learning ....
Recently, CIC has published a Chinese social media world map 2014 model , the 2014 version of the diagram is divided into upper and lower parts , namely " social marketing platform based " and " community of interest of consumer segments " Ring and Ring these are external platform benchmarking international distribution platform multi - screen , platform and marketing category proposed business strategy on these platforms. CIC since 2008 , he published the first edition of "China Model Social Media Overview ," up to six years. CIC will be updated every year , in the latest developments in China include environment based social media help marketers understand and master the complex Chinese social media landscape .
1 the basic platform for social marketing
The main platform for social marketing is the user with users on a large scale and takes a lot of time social media platform that can be considered as priorities for investment in brand marketing . We believe that the proposal of several valuable marketing platform for social marketing to shape the core of the social value chain of China s market . We want "to know -> Content / Interactive -> Services / negotiation" This simplified value chain marketing for a preliminary sorting on these platforms. The main services to "build awareness " of the platform, including instant messaging and music video, thanks both to a wider audience. At the end of December 2013 * , instant messaging and video subscribers reached 530 million , respectively, and 430 million people, or 86.2 % of Internet users in use and 69.3% , respectively. Labels for these platforms that the media can get the scope and exposure profitable. The main services in the "content / interactive" platform includes blogging, microblogging, social networks, forums . Of course, these platforms can serve much the same purpose, " awareness " , but its main mode of transmission is through marketing generated content platforms of social media to encourage consumers and the consumer or the consumer and the brand / interaction between the businesses, and ultimately build a community of fans of the brand . The main services of "service / operation" social network platforms , including mobile , social life and e-commerce . , As a micro-channel account of utility , by its very nature , is a virtual customer service window , so that operators are faced with their consumers by providing trade and services ; another example is public comment , a good relationship with local businesses and consumers, not only for local businesses to understand the needs and the evaluation of consumers, but also for local businesses to provide a variety of promotional tools . The future , we believe that more platforms will gradually expand its value chain plays a role in this , such as music videos , marketing being interspersed primarily based advertising , but it can also be a function of transaction and direct service , such as VIP , clicks generated video content service provider of electricity. However, for now , on different platforms , or the value chain plays a role in their own good , and the brand can be synthesized based on the above characteristics of the various platforms and products for the construction industry the value chain of social marketing.
2 community interest consumer segmentation
Community of consumer segmentation of interest, including: meetings, business networking business , social networks, blogs , light , images of social networking, social video short , Wikipedia questionnaire electricity supplier socialization social platform , the new class . These equivalent vertical groups of platforms interests of consumers. You can choose according to their brand positioning of the product and the target market for the platform and the user base to develop proper strategies and projects targeted marketing . We should emphasize that , despite the type of vertical communities of interest can be very naturally divided into a few categories of consumer groups, to provide a relatively precise marketing for merchants, however, part of the platform and its downstream supply chain partners is not yet fully mature , the market should be treated with caution.
3 panel multi- platform distribution
Mobility is a global trend , the distribution on the screen is an important feature of this year's social media landscape map of China, there will be all kinds of social media platforms : this office table + mobile terminal , the mobile terminal only . Although the " desktop + mobile terminal " is still the primary way to access the most social media platform of choice, but some of the popular platforms have started to move gradually emerging lateral access . We believe that this marketing trend has sent an important signal : move priority.
Finally, in 2014, the Chinese model of development of social media that show another movement , division , services , operations, trend data integration , which will bring more opportunities for social media marketing and social business . For example , Chen Kun members microchannels , the nature of the mobile side closed loop community - based, supplemented by mobile payments and management of CRM . This innovation can provide inspiration for " Mobile First " strategy of the brand and how to develop social services and trading platform. Meanwhile , the brand is always a micro-blogging platform can become important for the rapid dissemination of marketing and widely discussed . Many vivid case tells us that successful marketers must advance with the times , followed by social media platforms and business practices change and innovation.
The authorities of Guangdong Province are set to launch a crackdown three months on the sex industry in the province after the media recently discovered rampant prostitution in massage parlors and hotels in Dongguan. Li Chunsheng , Vice Governor of Guangdong and director of the Department of Public Security of Guangdong , said in a televised news conference Monday that all entertainment venues involved in the organization of sexual services will be targeted. Guangdong started snapping industry underground prostitution
Police remove suspected prostitution at a hotel in Dongguan, Guangdong province, on Sunday . More than 6,000 police were on duty to suppress prostitution in entertainment venues , including massage parlors and sauna houses . Fang Guangming / for China Daily "Local police are protecting the sex industry or arrange sexual services will be severely punished ," said Li . The crackdown came after China Central Television reported Sunday morning that the sex industry is flourishing in Dongguan, an entertainment center in the region of Pearl River Delta. CCTV report said there was prostitution in five cantons Dongguan. He showed secretly filmed images of scantily clad women parade on stage in places and venue managers openly introducing customers to their prostitution services . Dongguan, which has become a major center of manufacturing and commerce of the world , is also famous for its sumptuous metro stations centers casino bath , massage parlors and illegal brothels. The sex industry is supposedly so lucrative that the city is known as " the capital of sex " in China . The media estimate that at least 300,000 people work in the sex industry in Dongguan. China Daily could not confirm that figure . The announcement of a crackdown provincially comes a day after the Department of Public Safety and the Guangdong authorities have launched a joint investigation into prostitution in Dongguan on Sunday . On Monday morning , 12 entertainment venues involved in prostitution and other sexual services were closed and 162 people studied , authorities said. The campaign targeted 1,948 entertainment venues across the city in the prefecture. Eight policemen, including a director of the office of public safety and a director of the township police station , were suspended and are under investigation , according to the Bureau of Public Security Dongguan. Police stations in five cantons are being investigated for dereliction of duty or not to respond to reports of informants in prostitution in places of illegal entertainment. The crackdown has prompted mixed reactions ranging from sympathy for sex workers to aid the police in a country where prostitution was banned for six decades. Under the law of China on sanctions for the administration of public security, prostitutes and their clients are subject to detention and fines . The organizers of sexual services are reviewed by the authorities. Hu Chunhua , Party chief of Guangdong, has also stressed the need Sunday to investigate the sex trade in Dongguan and throughout the province. The Yuanfeng Hotel in Zhongtang Township , outlined in the report of CCTV to accommodate prostitution suspended business on Monday , with only a security guard stroll. Huang Wenhong , sales manager at a gas station next to the hotel , said that "many people have visited the hotel in the evening during the last two weeks of the Spring Festival . " A manager of a foot massage center nearby, who declined to be named, said the repression of prostitution would lead to huge losses to the entertainment industry in Dongguan.
"Our company has also been greatly affected since Sunday. We had to suspend business because there are fewer customers today, " said the director. "We are concerned by hiring new workers in the near future. Girls will be afraid to come to Dongguan. " Punishment will cost a lot of women, with a number of others related to the entertainment industry , their jobs, he said . " I intend to find another job in the city. If worse comes to worst , I'll let Dongguan, " he said. Lu Weiqi , deputy director of the Office of Dongguan Public Security , said the local government is planning to introduce tougher measures to deal with prostitution. "We will ensure a safe and fair for those places that are not engaged in prostitution environment"
