Australian cosmetics brand "Adore Beauty" plans to enter into the Chinese market

It's been 16 years since Kate Morris founded Adore beauty of his garage, but is far from being extinguished, the successful entrepreneur is using the milestone that take online retailer of cosmetics to China to open a crack in a beauty market worth billions of dollars.
The expansion, which officially wheel today, is being led through electronic commerce Tmall, one of the brands owned by Chinese giant Alibaba platform.
Source : http://www.theaustralian.com.au/business/companies/australian-cosmetics-house-in-online-chinese-push/news-story/be3fdc520395453bdebaaa963fa03fb7 


Morris will not be used any hard and fast target has been set for Chinese expansion, instead saying SmartCompany is going to take a conservative approach and responding to customer demand rather than telling people what they want to buy.
Because of this, Adore Beauty initially offer about six brands of Australia to Chinese consumers through Tmall order to "dip your toe in the market."
Brands include Lanolips, Evo, as soon as possible, Alpha-H, ONCE and Skinstitut.

"We will consider China first, which is a big enough piece to bite," says Morris.

"But I certainly think that if we consider China, there is much more potential in the APAC [Asia Pacific] region and that is definitely where we will focus our attention. As some success in China, and then we will expand our spectrum ".

The initial product range will focus on high quality, ethical hair care and skin care products in order to seize the Chinese market appetite for all things in Australia.
"It's a small selection of each of the brands and let's just try it and see what works," says Morris.
"A market [as Tmall] is the most obvious choice so far in China. If you make your own website there is definitely pushing a rock up a hill. We wanted to be where they were shopping shoppers Beauty" .
For Morris, the Chinese expansion feels like coming "again to the starting point" given the beauty Adore began exporting beauty products in much of Australia before focusing heavily on the local market.

"China is the largest market of beauty in the world," says Morris.
"But we also recognize that it is not without its complications."

Adore Beauty is on track to deliver about $ 15-16 million at the end of this year.


Read also :

• http://maximizesocialbusiness.com/enter-chinese-market-digital-marketing-22715/
• https://twitter.com/marketing2china/status/715466818962399232
• TripinChina
• https://twitter.com/marketing2china/status/710091565147037697

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Top Innovative Companies in China

Top Innovative Companies in China 

China’s high tech industry is increasingly recognized as a very dynamic industry. More and more Chinese high tech companies are gaining ground on the international stage. “China has changed its strategy and is now ready to offer high value technological products. Today, Chinese do not only copy foreign high tech brands’ features. They innovate and assert their innovation.” explains Fil Control, a French industrial group, leader in the textile machinery industry and owner of a subsidiary in China. 

What are the most innovative Chinese high tech companies in 2014? Here are 5 leading Chinese companies which show considerable dynamism in terms of innovation this year.

1 – TENCENT

Founded by Zhang Zhidong in November 1998, Tencent has established itself as one of the leaders in China’s high tech industry, especially thanks to its flagship innovative software services such as QQ, an instant messaging system offering a social and communication platform but also online social games, music, shopping, micro blogging, group and voice chat. In January 2013, Tencent QQ had over 200 million monthly active users and a total of 623.3 registered users. Among Tencent’s flagship innovative services, we can also quote WeChat, the mobile text and voice messaging communication service, which has become a huge hit since its launch, with more than 355 million active users. Tencent is also one of the leading companies on China’s online game market. The group has been recognized as the most innovative Chinese company for more than one year, especially due to its experience and ability to invest in many projects. Tencent has perfectly understood its country’s digital potential and the new craze for social media and instant messaging platform, and has been able to take advantage of China’s digital revolution.

2 – LENOVO

Lenovo, a Chinese brand founded in 1984 by Liu Chuanzhi, is also as one of the leaders in China’s high tech industry and the world’s leader in terms of personal computers sales. The company is specialized in design, development and manufacturing of personal and tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software and smart televisions. The brand became known worldwide in 2005 by acquiring the IBM personal computer division. Lenovo is particularly well-known for its diversification strategy and constant innovation, enabling the company to stay a step ahead in the high tech industry and keep enjoying its technological lead and edge. Lenovo is therefore, as well as Tencent, one of the most innovative Chinese companies.

3 – SUNTECH POWER

Suntech Power is a Chinese company founded in 2001 by Shi Zhengrong, specialized in solar panel manufacturing. The company has become one of the most dynamic solar energy companies in the world and the world’s largest producer of solar panels and photovoltaic cells. Suntech Power has been listed on the New York Stock Exchange since 2005. Suntech Power is well-known for its ability to innovate. Thus, the company was ranked 5th in the top 10 of the most innovative companies in China published last year by the website Fast Company, specialized in innovation, technology, ethical economics, leadership and design.

4 – BYD AUTO

Founded in 1995 by Wang Chuanfu in Shenzhen, China, BYD Auto was initially a battery manufacturer: BYD has 65% of the global market for nickel-cadmium batteries and is the world leader in lithium-ion batteries with a 30% market share. Then, BYD Auto has diversified into automobile, and more precisely hybrid or all-electric vehicles design, development, manufacturing and selling. It is now the 4th Chinese car brand and aims to become the world’s largest automobile manufacturer by 2025. Thanks to its innovation and creativity, the brand has been ranked within the most innovative Chinese brands in recent years.

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Which opportunities for French start-up in China?

With its million of users, the Chinese digital technology is an opportunity for the French start-up. But it is necessary to know how to manage its development in this specific market. What are the opportunities for French start-up in China?

Understand the market

Baidu, Alibaba, Tencent … These names are less known than those of their counterparts of the Silicon Valley. But the Chinese giants of digital technology handle millions of subscribers and show strong appetite for technological innovation. The billion users of mobiles and the 565 million Internet users attract the French start-up. The big deal for the Frenchy is to understand how to penetrate into this market.



Generally speaking, the Chinese companies prefer to work with very big companies, which already have a strong history. According to them, it is less risky to conclude a market with IBM rather than with a start-up. But things are changing. The Chinese companies are really push to success on the field of technology and innovation. Furthermore needs for technology of the Chinese groups are wide (Security of payments, e-commerce, data management). 


But in another hand the market is much less mature than in Europe. Is it too early to come in China? At leaset, it is better to firstly study well the market. The practices are very different. The key to success is to adapt as much as possible its model business regarding to China customs. It is vrey seldom to be able to sell in the same way than on other markets. China is also a market where it is better to be present than export. Chinese ask you to be responsive and it is better to have someone to respond or even just to meet the client every time he requires it. The European way to deal with client, mainly by email and phone call is not working in China.

French start-up are appreciate in China

However, if you develop a relevant and adapted solution, everything can go faster than somewhere else. China is a land of opportunities where knowing the right person and showing expertise and relevant business model can lead to to growing success.

Therefore, China stands out as an ideal market for the French start-up today and those should not miss the boat. Young and fresh French newcomer are quite popular in China and their companies are successful with Chinese companies which appreciate their dynamism and their expertise in a multitude of domains such as : design, modelling 3D, post-production. 
In this area, France has a playing card. French are not the most successful regarding pure technology but the French expertise is very renowned regarding creativity or design for instance. The skills of the French start-up are very sought for the 3D modelling, the post-production or the editing.

For instance, MySimax is one of these French start-up which met the success in China. Its strategy? Using the local network of its owner JX Paulin, designing high quality product to uphold the goodreputation of the French investors on this market and adatp its business to the needs of its customers.


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