eChinaTourism.com : China tourist attractions in major cities including Beijing, Shanghai, Tibet, Xian, Guilin, Hong Kong and recommended top 10 attrations to visit in China.
Chinese citizens became the largest foreign buyers of homes in the United States last year as they poured more than $ 150 million in real estate over the past five years, a new study has found.
Key points:
Canadians have been relegated to the second to the Chinese purchases of US homes Surge has helped the housing market recover from the economic crisis of 2008 Chinese buyers pay an average of more than $ 1 million home
And despite a slowdown due to the repression of Beijing on capital outflows, is likely to double that in the second half of this decade, the study of the Asia Society and Rosen Consulting Group.
Chinese Real Estate Buyers
The huge increase in Chinese buying both residential and commercial real estate has helped the housing market recovers from the crisis that began in 2006 and the economic crisis of 2008 was precipitated. "What makes it different from China and noteworthy is the combination of the high volume of investment (and) the extent of their participation in all categories of real estate," including a "unique entry into home purchases" said the study.
The study authors said their numbers, based on industry data real public estate and underestimates the total, as misses purchases made by front companies and trusts that does not identify the source of the funds. According to the study, Chinese purchases of US households far exceeded its investment in commercial buildings and land.
$ 23 million in the commercial property market,
Between 2010 and 2015, Chinese buyers put more than $ 23 million in the commercial property market, with the latter half of last year alone. However, during the same period, at least $ 127 million was allocated to households in the United States, and in the 12 months to March 2015 - the latest period for which they could obtain data relatively complete - purchase housing amounted to $ 39 million. That put Canadians last Chinese, who have long been the biggest foreign buyers of US residential real estate.
Geographically, Chinese buyers are concentrated in the most expensive markets: New York, Los Angeles, San Francisco and Seattle, but Chicago, Miami and Las Vegas have also been drawn buyers.
Social media is increasingly fragmented with new emerging platforms
Many people focus on the current Chinese networks, the most dominant social but what I feel is a strict control. New forms of expression are constantly emerging and development in this fast paced, constantly changing market. There is a huge demand for social networks and little foreign competition, which creates space for a multitude of digital home platforms develop. The Chinese government also provides grants and incentives for creative new technology start-ups is encouraging the creation of new platforms. With an increasing number of people of all ages and backgrounds by using social media, it is likely to be a demand for "new" spaces where users can communicate and share content in a different way.
Two examples are (a similar photo application Instagram) 'Nice' and 'Meipai' (a similar application on Vine video). Brands such as Ray Ban and Bulgari have already begun to launch campaigns on these platforms. Neither has yet acquired a dominant position, but it is expected that the fragmentation of the landscape of networking through these types of networks 'alternative' will continue.
Top tips for Western brands looking to market themselves on social networks in China
Content is king on Wechat
Create interesting, shareable content in Mandarin that will appeal to the Chinese. Often the content is produced in a cartoon, the almost childlike style, cartoon animals, for example, are very popular. Be active on social media. Really engage with consumers directly, people enjoy direct communication and are more likely to share your brand within their network.
Use the 'Key Opinion Leader "or KOL. The recruitment of these figures in the name of a brand can be a very effective way to distribute content. Find specialized partners in China. They have extensive knowledge of the market and the links and local resources you need to use.
WeChat: WeChat is the Chinese Internet giant Tencent social network Lighthouse, it began as an instant messaging application before morphing into a truly integrated social network platform. Users can communicate via instant messaging, sending a written text, audio or video clips to another. It is a very user friendly platform acts as a purse (it is related to Alipay), the platform game (Chinese regularly play group games), taxi ordering service (Didi Kaudu similar Uber, is directly related to WeChat) and it also has a video call option that is much more effective than skype.
Companies can create official accounts and should attract followers to subscribe. This is vital as more closed network, users can not see the messages or comments by those they are connected. The goal of any brand is to disseminate their content to a user's network. Users post times (similar to an update) and often share content as part of this. Generating a favorable reputation is achieved by actively engaging with users and subscribers.
Baidu Tieba: This is part of the Chinese search engine Baidu 'prevailing over 70% of its own market. Tieba is a forum for topics that are searchable by different categories of subjects. Content becomes more prolific it gains visibility based on the ranking of the Tieba community (much like Reddit). For a brand, the objective is to produce interesting content that the community is very rank, the brand needs to attract quite a following classification of their high content in order that it appears on top of the Tieba community.
Qzone: A social networking site created by Tencent in 2005. It is largely an instant messaging platform, but users join groups to discuss specific topics. These groups can be directly targeted because they tend to be on niche topics.
The Chinese are strongly influenced by their immediate social circle
The numerical solution can be extraordinarily effective for western brands here because the Chinese are turning to social media for more information. The Chinese are wary of more traditional media sources, but place great confidence in their social circle. Content shared between a user's network has a strong sense of legitimacy in the eyes of the Chinese consumer. That is why it is important for Western brands to operate on these platforms, people greatly appreciate the direct communication here. Create promotions and offer discounts that are exclusively provided for WeChat and Weibo followers, but ensure that the promotion includes friends and family, that they also are likely to follow your account
New Zealand, the most active country in Chinese Social Media
Social Media in China : Interview of the New zealand Country manager
Check a this interview
About New Zealand and China !
New Zealand is famous for its landscape, and among the tourist attractions of the country are two glaciers that are both surprising and unusual because they snake down the mountain in a temperate rainforest, which makes them easy to people to walk up to the view. But Fox and Franz Josef glaciers melted at a pace as it has become too dangerous for tourists hiking on them from the bottom of the valley, ending a tradition that goes back a century. With the persistence of warm weather this year, there are no signs of a recovery, and scientists say it is another example of how climate change has an impact on the environment.
New Zealand travel industry is booming
The Tourism industry in New Zealand is booming and nearly 1 million people last year flocked to get a glimpse of glaciers and spectacular valleys they carved. But the only way to set foot on them now is to fly them by helicopter Tour operators offer flights and glaciers guided walks, although the logistics limit per year to 80,000 tourists, half the number that once raised from the valley floor. Until another 150,000 people each year take scenic flights landing briefly above glaciers. "It is the uniqueness, the rawness of the environment", which attracts tourists from Australia, North America, Europe and, increasingly, China, said Rob Jewell, president of Country Tourism Group Glacier. Flying in the field Unesco world heritage comes with its own risks, highlighted in November when a tourist helicopter crashed on the Fox Glacier, killing all seven on board. Sitting near the base of the Franz Josef glacier, Wayne Costello, director of district operations for the Department of Conservation, said that when he arrived there eight years, the rock was perched on were buried under tons of ice. Instead, the glacier is now coming to an end at 800 meters above the valley. Global journalism requires investment quality. Please share this article with others using the link below, do not cut and paste the article. See our Ts & Cs and Copyright Policy for more details. source
Chinese Consumers!
Consumers in China fueled a boom travel and tourism last year, despite the country's economic slowdown. Chinese tourists spent $ 215bn outside of mainland China in 2015, according to figures released Monday by the World Travel & Tourism Council, an increase of 53 percent from the $ 140 billion spent in 2014. However in China, the surge in the number and amazing spending power of middel kindsdom outbound tourists is not lifting "all boats". The global Tourism Bureau requires investment quality. Please share this article with others using the link below, do not cut and paste the article. See our Ts & Cs and Copyright Policy for more details. While Chinese outbound tourism has experienced strong growth in recent years, the figures represent a strong acceleration as the first graph. "[China] outbound tourism is growing like crazy," said David Scowsill, President and CEO of WTTC. "There were significant shocks last year in the stock market and the currency, but it did not slow the growth of travel and tourism. Once people started to travel, they are reluctant to give up this. " However, the surge in outbound Chinese tourism has expanded the country's trade deficit in the sector. The number of foreign tourists visiting China increased slightly to 56.9m in 2015, an increase of only 2.2 percent in two years, according to the World Organization of United Nations Tourism. Preliminary figures from the same body
Learn to read, write and speak Chinese with this audio method of Chinese online and free! It is possible in China, many websites talk about that and if you really want you can start Today
First Chinese tools
In this Website http://www.chinese-tools.com/learn/chinese The program, oral, study of Chinese characters, reading, writing, vocabulary, grammar, examples and exercises. The Chinese in 10 Minutes a Day This method of audio Mandarin is designed for francophone students who want to learn to speak Chinese and make rapid progress daily, orally and in writing.
In Chinese, a syllable is composed of an initial, which is the beginning consonant syllable and a final, which covers the remainder of the syllable.
Learn Pinyin on some Website about Chinese language
Pinyin, the Chinese Phonetic Alphabet Many systems were used to learn and transcribe the pronunciation of Chinese. Today the official transcription adopted internationally is based on the Pinyin alphabet, developed in China in the late 1950s. source
d, m, f, n, and are pronounced as in French. j is pronounced "dj" as a "genius" in English z is pronounced "dz" zh is pronounced "dj" as a "job" in English b decide between "p" and "b" g to say between "k" and "gu" aspirated guttural h tends a little towards the "r" French. x is pronounced "ch" pulling "s", as in "dog" sh is pronounced "ch" but slightly serious, as in "cat" r is pronounced somewhat like "r" in "rain" in English We must pay attention to the pronunciation of consonants called "sucked". Air must be expired just after pronouncing the consonant. p is pronounced "p" t is pronounced "t" k is pronounced "k" q to say between "tch" and "ts" ch is pronounced "tch" but the tongue folded over c is pronounced "ts"
Close enough to the original pronunciations: b / w / t g / k j / q z / zh c / ch
The Finals
In modern Chinese, there are 38 possible finals after the initial 21 presented above.
Other website get specific way to learn caracter
Learn Chinese pinyin
ie to say between "yé" "yè" e is pronounced "e" er to say between the "e" and "a", rather guttural have to say "go" ei is pronounced "eille" or is pronounced "o" as in "go" in English year is pronounced "ane" without forcing the "n" -ng (final) used to make a more nasal. The "g" is not pronounced. uei, uen and iou preceded by an initial ui are written, respectively, one and iu. Mandarin Chinese has four tones a tone more "flat". Your Brand Description 1 High and constant da 2nd dá Starts with a medium tone and rises up tone 3rd dǎ Starts with a low tone, down to the grave and then up to the high tone 4th dà Starts with a high tone and descends sharply to the serious Neutral da Dish and expressionless
ou have always wanted to learn Chinese but the apparent difficulty of this language has always discouraged you? With the help of this simple and fun new method, you will be able to include a majority of the signs and read Chinese in no time! It is clear at first glance, the Chinese do not seem to be the easiest language to learn. But thanks to the revolutionary method devised by Hsueh Syaoran, you're going to understand quickly and playfully written language. Its called Chineasy technique uses a very simple process: every word is associated with an illustration as you can see below, and to better remember them.
In the Chinese language, when a word is associated with another, they form a new. Well it also works logically with our method! This system blocks fit together will help you understand about 200 words used in basic Chinese. Useful for not eating snake or insects when the restaurant is as explained by its creator. Some examples of using multiple words side by side, and you want to continue the experiment, hurry a ride on the website Chineasy, full of tricks are given. Syaoran Hsueh also participated in the TED conference in February, where she further explains in detail his approach and the concept behind this method of learning. You can find this conference fully subtitled in French just below
The CRAMPE Method
source The "CRAMPE method to learn Chinese" was launched a few months ago by Cédric Beau. This is a novel method for easily and quickly learn Chinese online. Eric teaches Mandarin Chinese with this method and has agreed to meet the information China issues.
Hi Eric! To start, could you introduce yourself? Hello, my name is Eric Sanson, I am 47, I am an electronic engineer. I am also caver in my spare time and I often go on exploration in France or abroad. China is a wonderful country for caving, I went many times to the exploration and also training to caving for the Chinese. Before starting CRAMPE method, were you the concepts of Mandarin Chinese? I had very few notions aside some oral vocabulary. In fact I have a goldfish memory I have always been put off by the effort and time to invest to learn the language. It seemed insurmountable.
What inspired you to want to learn this language?
When you spend time in a country, it is normal to want to learn the language to communicate. I have now spent more than a year in China in cumulative time, I begin to be familiar with Chinese culture, but I now regret not having started to learn Chinese before. This is not envy but lacked an effective way to not lose too much time and energy.
How long do you study Chinese now? It's been a month since I started, I learned about 70 vocabulary words and I struggle not to forget them. It's hard for me but the techniques taught by the method CRAMPE help me a lot to partially offset my bad memory.
Why did you choose this method to learn Chinese?
Initially it was quite by chance, I was in Guiyang (Guizhou, China), and I was looking on the internet the recipe for a typical excellent soup you eat down the street from my home. I came across the blog of Cedric, a French teacher living Guiyang Chinese. You should know that there are only a few dozen French in Guiyang on a population of several million people. Intrigued, I contacted him, he was actually in France, and I found his method of learning Chinese with interest. She has that others do not?
What caught my attention initially is that this method is not based on pure memorization, but rather explanations and analysis to understand how each character is constructed. So many characters are not the fruit of chance, but are composed of significant elements which partially help to memorize the route mnémotechniquement character and meaning. We must not believe that it works every time, far from it, but it facilitates learning significantly.
Then, the proposed method seems effective it is much like what we could have a good school, that is to say, a good teacher explains the lesson to students for 20 minutes (video), then practical exercises to memorize the lesson. In the Chinese language, when a word is associated with another, they form a new. Well it also works logically with our method! This system blocks fit together will help you understand about 200 words used in basic Chinese. Useful for not eating snake or insects when the restaurant is as explained by its creator. Some examples of using multiple words side by side, and you want to continue the experiment, hurry a ride on the website Chineasy, full of tricks are given. In Définitions de in. symbol the chemical element indium. adjectif (of a person) present at one's home or office. we knocked at the door but there was no one in synonymes: present, (at) home, inside, indoors, in the house/room adverbe expressing movement with the result that someone or something becomes enclosed or surrounded by something else. come in synonymes: inside, indoors, into the room, into the house/building préposition expressing the situation of something that is or appears to be enclosed or surrounded by something else. living in Deep River synonymes: inside, within, in the middle of, surrounded by, enclosed by nom a position of influence. he would ensure an in with the nominee abréviation inch(es). 13 autres définitions Voir aussi in, in-, IN, in., In my opinion, In many ways Traductions de in préposition dans in, into, within, on, inside, during en in, into, to, of, at, during à to, in, at, with, by, upon chez in, among, to, amongst dedans in, into au bout de in adverbe dedans in, within, inside, indoors à l'intérieur inside, inland, inward, in, inwardly...
Who are the most famous digital Agency in China ? Good question.
What will really provide a Digital Agency ?
What they will say We create effective brand content. We love the interaction and use new channels to renfoncer brand our customers image. Our vision for the digital strategy and animation content is based on a true editorial publishing logic. Interactive devices: one of our most popular services is to create interaction between a public and a digital interface. We seek to create true user experience (UX services) by choosing the most appropriate recent integrated technologies. We help companies to innovate in creating new services or improving existing services. Our team puts user experience at the heart of architecture. Any problem has its solution through its digital analysis. We support you in your digital marketing actions: in creating email campaigns and analyzing their fallout in the creation of display, embedded video or animations and in the definition and implementation of special skins. We use our know-how to help them in their mobile brand promotion project. Our goal is to fully optimize the user experience on these new devices and create a footprint. We help brands in design, deployment and creation of hearing to maximize the viral nature of the mobile offering.
Gentlemen Marketing Agency
You can find find their video
SEO , SEM promotion of Brands, Social Media, Wechat Marketing Startup based in Shanghai they are well know via online and their blog.
Including the world of Digital China, and its usefulness we have developed expertise in several sectors through different missions we have undertaken. It is important to understand the digital environment in order to act with the most effective levers. Each sector has different uses, and a sectoral strategy is developed by our teams following each request. you can find an introduction on this agency here. They have a section in tourism and travelling Marketing.
What they do content generation Expand your audience with the right content mix, from creation to distribution.
Structured data and Feeds Get more comparison sites with food and managed partnerships. Analytics icon Data & Insights Grow your business by finding out what customers really want. Conversion optimization Turn good results in large through all digital channels.
Lead Generation & Affiliates Combine volume and quality, partnerships with guaranteed value. Learn more Social media management Stay ahead by listening, and being part of, real conversations.
EmporioAsia
Effective immediately, the agency will rebrand as EmporioAsia Leo Burnett with current CEO Vincent Kobler the head of Fame agency. Arc sides operating under the aegis Leo Burnett China Strategic acquisition strengthens immediately the multinational agency production and creative capabilities in the digital domain in strong growth. Specialising in among others, online strategy and creative (websites, rich media, EDM); Search Marketing and Analytics, EmporioAsia was Best recognized previously as China's Interactive Marketing Agency, and as one of the largest specialized marketers Asia Pacific. Clients include Hilton Hotels, China Eastern Airlines, Philips, Shangri-la Hotels, Parrot and ING bank. Founded in 1999, the agency has 35 employees. It is now one of the leading digital agencies in China. China had 150 million Internet users in 2007, and is intended to overtake the United States next year in terms of absolute numbers of people online. Today, online ads capture around 2% of advertising spending in China, compared to 4-5% in the US The growth potential for the medium is clearly huge: While about half of the US population is actively using the Internet today, Only 10-15% of the Chinese population is currently plugged in. source
"The acquisition of EmporioAsia confirms our commitment to strengthening the Publicis Groupe presence in digital and emerging markets. The talent and expertise of EmporioAsia will help us maintain a leading edge in what is widely regarded as one of the most promising advertising markets in the world, " Chairman and CEO of publicis
Press release from Publicis Group
Publicis Groupe Digital Day June 25, 2008 (Paris)
Publicis Groupe is the fourth largest communications group in the world. In In addition, it is ranked as the second largest media counsel and the world buying group, and is a global leader in digital and healthcare communications. With a presence in 104 countries on five continents, The Group employs approximately 44,000 professionals.
The Group offers its local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49% -owned subsidiary Bartle Bogle Hegarty; the Media Council and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports communication, and multicultural communications.
OgilvyOne China was named Leader in the recently published independent report "The Forrester Wave ™: digital agencies in China - strategy and execution, Q1 2015." The report highlights OgilvyOne specifically for its "high level of competence in all major criteria -. In particular, strategy, measurement and analysis, account management, and emerging media capabilities"
As momentum behind its investigation, Forrester Research, Inc. - a leading global research and consulting - notes that China, at the end of 2014, "would have 670 million Internet users and online penetration would reach 48 percent. " To "reach these consumers online and engage with them, China marketing leadership professionals need more digital marketing support from their agencies."
Forrester evaluated the strengths and weaknesses of eight agencies across 30 criteria grouped into three high-level buckets: the current offer, strategy and market presence.
Ogilvy One
OgilvyOne received the highest ranking in both the strategy and the supply current categories from all suppliers, and was also cited for a "wide range of proprietary frameworks, tools and models for strategy, development and analysis and devotes resources to innovation. It also provides a level of customer integrated services via Neo @ Ogilvy and Social @ Ogilvy higher.
"OgilvyOne was the first digital 4A agency in China, meaning that we have built strong digital campaigns for local and global clients since 1999," says Allen Xu, general manager of OgilvyOne Shanghai. "However, this is a Forrester report particularly timely because companies in China are now getting closer to the next digital level, struggling with data to obtain a better insight and ideas that directly address their marketing problems. "
"I am delighted that Forrester named Ogilvy One Leading Digital Agency in China," says Jacco ter Schegget, President of OgilvyOne China. "As concepts such as total customer value and customer engagement become more important in China, we will continue to invest in our two strategic capabilities and data to conduct the discipline. "
Agencies in this report were selected based on their ability to offer a complete range of digital services (at least seven of the nine services listed), demonstrate an understanding of the Chinese market and excel in both customer retention and acquisition (a customer loyalty rate of over 70 percent for which 20 percent of their customers were newly acquired in 2013).
Although there are signs that China's economic crisis may be slightly amortization of Chinese tourists spend in the region, tourism-related businesses in destinations such as Japan, Thailand and Australia said company still booming.
Hong Kong travel is slowing down
A place where the Chinese tourism is slowed Hong Kong, long a favorite destination of visitors from the mainland, where the tourism China'sjapan suppression of corruption and extravagance were taking a toll even before Beijing devalued its currency in August 11 . Retail sales fell 2.8% in July, the fifth consecutive month of decline, the Hong Kong Retail Management Association said this week. The number of Chinese visitors to Hong Kong fell by nearly 10% in July, faster than the overall decline of 8.4% for the month, compared with growth of 11.2% a year earlier, according to Data from the Tourist Office of Hong Kong published Monday. http://chinese-tourist.blogspot.com/
In 2013, the organization said, Chinese travelers abroad spent a total of $ 129 billion. The main destinations for Chinese travelers last year were Hong Kong, Thailand, Macau, South Korea and Japan, according to a survey by CLSA brokerage. The importance of China in the tourism industry has exploded with the economy: the share of Chinese households with annual disposable income above $ 55,000 has tripled in just five years, according to Euromonitor data provider. This has led to millions of consumers in the Chinese middle class traveling abroad. China was the source of world No.1 cross-border tourists since 2012, according to the World Tourism Organization, which estimates the total number of outbound trips from China increased by 11 million 109 million last year .
Japan Tourism said 576.900 people from mainland China visited Japan
Outgoing growth prospects of China's tourism is robust, thanks to the strength of the yuan against the currency in popular tourist destinations, low fuel prices and increasing air capacity, said CAPA Centre for Aviation in a report last week.
The National Organization of Japan Tourism said 576.900 people from mainland China visited Japan in July, more than double the number of the previous year.
A Chinese 40, from Guizhou Province in China, waiting for a bus recently before a duty-free shop in Akihabara electronics district of Tokyo. Ms. Woo, during his first visit to Japan, she said stored on eye drops and other health care products, adding that she did not care that they had become a bit more expensive since the devaluation of the Chinese currency. A spokesman Kamome Tourism Co., which operates tours in Japan that meet the Chinese and other foreign visitors, said the company had seen a decline in bookings for September, but added that it was unclear whether the economy or seasonal factors were to blame.
The Chinese traveller trust Japanese medicine
"The Chinese people trust Japanese medicine," she said. "We do not trust Chinese medicine." Goldman Sachs analysts calculated that, even though stocks in Shanghai fall another 10%, economic growth in China capita falls 2 points short of the forecasts of the International Monetary Fund percentage and the yuan decline another 5% against the yen The economic benefits of Chinese tourism to Japan only slightly easier. Yuthasak Supasorn, governor of the Tourism Authority of Thailand, said the impact was expected Chinese slowdown to be minimal in the short term, although the China National Day on October 1, which starts twice a year Golden Week Holiday Travel-period, would be a better indicator. Thailand provides a year on year increase of 60% of Chinese arrivals in 2015, when more than 7.5 million visitors are expected for the country and bring about 350 billion baht ($ 9.7 billion) in tourism revenue, an increase 75%. During the first seven months of 2015, the number of Chinese tourists has more than doubled to 4.7 million arrivals, Mr Yuthasak said.
Mr Yuthasak said initial indications showed the number of applications of Thai visa by the Chinese was slightly, but added that the deadly bombing at a shrine in Bangkok last month probably also contributed to the decline. He said he expects the economic woes of China leading Chinese tourists to be more cautious in their spending, adding that the Tourism Authority has been working on a new marketing campaign targeting high-income Chinese travelers who would less price sensitive.
Statistics from the Australian office said Friday that the number of visitors from mainland China jumped 16% to 84,200 in July from the same month a year earlier, which means more Chinese began in Australia any other nationality outside of New Zealanders.
Spending by Chinese tourists to Australia increased by 32% to nearly 7 billion Australian dollars (US $ 4.9 billion) for the year ended June, a separate government report earlier in the week showed, placing the Chinese at the top of the list of line rentals. Spending by Chinese visitors contributed 6% to the economic growth of Australia last year, according to a study from Australia and New Zealand Banking Group.
Some tour operators have already taken the most profitable of the Australian winter season in years. Michael Healy, a sales manager at Quicksilver Cruises, which runs diving and sailing trips in the waters along the Great Barrier Reef, said that the last three months have been the most successful company in more than 'a decade.
"We saw a significant escalation of the household number, but Chinese figures were unprecedented, really," said Healy, who employed several Chinese-speaking diving instructors to help the surge of tourists from China .
Other twitts
Agency advices you how to use Wechat: Wechat Marketing Tips for small medium Companies Wechat with your contac... http://t.co/Txkd8V2e4Y
Wechat with your contacts WeChat on a computer. You do not even need to download or install a program you just need web.wechat.com access on a desktop browser. Then, scan the QR code shown on the website with the application. You do this by pressing the Magic Wand icon in the upper right corner and selecting Scan QR Code. Chat history displayed on your device will not be displayed on the web browser, but opened discussions will be available for quick access. You can also start a new conversation with one of your contacts WeChat.
Content is the key on wechat With WeChat Web WeChat Web also allows you to transfer files under 10 MB from your computer to your device. The large paragraphs of text can also be sent to yourself with this feature. Video sharing WeChat is easy enough, but for some sharing videos Moments reason is not yet available. However, there is something for you to share your downloaded video and send it to Moments. Enter a chat room and click the + sign at the bottom and press the video. Select either take video to record a new video, or Choose Video to pick one that is already on your device. Once the video is uploaded, long press on the video in the chat room and choose Favorite. Now go to the main page and tap the WeChat Navicon and choose favorite messages. In there, press the video you just press the favorite Navicon and choose Send to Moments.
Wechat moment
Fill the form with your message and press Send Share Text only moments WeChat Moments feed works similarly to a Facebook stream where you can like and comment on photos shared by your contacts. You do not want to share photos? Share Text as a status update instead by pressing and holding the camera icon in the top right corner to a text box appears. Likes and comments apply.
Wechat tools
Have fun with the social functions of WeChat WeChat has many fun social features that are not found on most mail apps there. These social features allow you to look and talk to random people who are also using the application.
Localize your business
Look around, you can connect with random people who are physically around you. To use Look Around You need JavaScript locations so the "matchmaking" can begin. You can see the user name, custom status, their avatar or profile photo and distance from you (there is a little off, to be honest). Start a conversation with someone. Note that when you are in the Look Around mode, other users can look as good for you.
Community management
Allow friends easily Make You On WeChat You should not give your personal contact number with people who want to discuss with you on WeChat.
Here are two ways they can connect with you. Use A Unique ID WeChat Use of a WeChat ID as a unique user name which should not be your real name. You can set a time so think about that. Once you've set this up, friends can easily look for you. You can configure under Settings> My Profile There are also QR codes to share with you on your social networking sites. These QR codes are available in a variety of models. Choose one and insert your information card name, then save the photo gallery of your device. Your friends can then add you by scanning this QR code with WeChat. You can find this under Settings> My Name Card QR check this group
The Adopt e-Commerce Data Management , the best Digital Strategy
"The mantra of the Summit BtoB event, organized by the communication agency Oracle
So is managing data, Today, June lighthouses concerns marketing function
4 Lessons for your digital market BtoB:
1 / positionning over competition
Although Know Your Strategy pour give meaning to data: tel is the first challenge one digital marketing approach. senior partner and strategic director of Ogyvly china a list Some good practices in order to positioner son supply over competition in China: Trouver Means to differentiate In the competitive son of, identifying its strengths and weaknesses, It is a lot of Risks and Opportunities That undefined to brand either consistent with His promises;
Identify your Priority TARGET,
the "characters" A convenient and intimate portrait of what they say, think ou Their appearances Their attitudes in public or, again, their expectations; Understanding comment Competing brands are positioned on similar segments; Ask the strategic framework of the campaign and ensure Everybody in the company shares HIS Strategic Objectives; "In summary, there are four dimensions of the Strategy to remember, concludes Stéphane Munier The brand -. And his positioning -., Competition, the characters and the strategic framework" 2 / Generating Content Put in place the strategy of "honeypot": tel Is The board of Laurent Ollivier, CEO of Aressy, "by opening the lid of TO Attract prospects Whether they pay within Fall", a metaphor-t it. In practice, IT meant the creation of the United Nations website and, in parallel, a blog of the UN, spond to different logics. "The creation of UN comes Website In An SEO Strategy Continues Laurent Ollivier, AND SERVES choice to Products Offers Presentation And services. The blog transformer Meets Needs of contacts Players and Powers sera content . The issues on the market, trades of e Functional Needs "Rule of Three levels prevailing pay select content: 1/3 rewriting existing content, exclusive of 1/3 (forums, experts ..... 1/3 curation.
The board? Abusing the call-to-action to capture contacts, like the subscription to the newsletter June On infographics, white papers ... Chinese buyers really like.
A Sí no simple process, as evidenced by head of channel marketing service and communication at Sony Europe: "We wanted to Create quality content and Sufficient Quantity, It scared We Who We Are We turned, internally to the Content Already products communication through, We have trusted our agency to Who We outsource the curation of content. " explain the founder of Zhongguo Wine
3 / monitoring .....
92% of Buyers Are Passed on the UN site before taking the purchase decision, "recalls Bruno Barandas, CEO of Win more. Pour Detecting Weak Signals, place Done monitoring, expert ADVISES the." Monitoring offers the possibility to detect Enterprises Who ConnecTent on my website and the analyzer trail pour locate the Need "He continues remains to Choose the tool of marketing automation., Nurtering of the score . " Allows monitoring of IP identifier The Business Who come to our site and define rating based on their behavior, "explain Chief Marketing services e-commerce. A Time gait automation Launched marketing, good practice is to "associate retargeting With email marketing, pour inject contextualizing data In Emails" adds Roland Koltchakian, business development SAP Marketing Cloud.
4 / Leverage social media
Finally, in June Digital Marketing Strategy Could not be complete without social networks, wechat weibo etc Diffuser and son amplifier content, or further increase the brand awareness with banners on the UN social network, few are VSS features of Permitted by the networks. Social media influences purchase decisions more than Chinese SHOPPERS retail Web sites, according to a new report released by the global marketing firm Intel Data Management LLC. The report, "Digital Business Impact Analysis Tool 2015" notes that the social messages and retailers media pages have a greater influence on the stores and consumers buy brands from other channels, including search engines and retail sites. And social media messages and brands of the pages are not far behind in their influence. Epsilon quantifies influence by using what he calls a score impact the average percent of users say that a channel has influenced 10 factors, including whether the channel led consumers to buy products or brands they have not previously purchased. The five basic digital tools in terms of impact score with their respective score: Social network messages and pages of retailers, 35% Price comparison sites, 35% Filter applications, 34% Social network messages and brand pages, 33% Product Reviews 33% Printable coupons, 32%
When exclusive Chinese brands examined prompting consumers to try new brands and products, retailers using social media also opened the way to 29%, exceeding social media brands use (28%) , printable coupons (23%) of daily deal sites (22%) and the social media messages from friends (21%)
With a blend of Chinese and Foreigners, we understand what foreign companies want and need as well as how Chinese tourist make purchase. Our target? Helping foreign tourism companies, tourism agencies and other actors in the tourism industry to be successful in the China market via online services Why? China represents 45% of the netizen global population with about 630 million netizen and a yearly 100 million Outbound tourists. see more at https://travelmassive.com/chinese-tourist-agency
The sun and beaches have made the country of Cervantes Preferred destination of the French, British and Germans, and the third worldwide. But Spain must now adapt to tourists from emerging countries, who are calling for a revolution. Chinese Tourists agency, explain that Chinese travelelr are becoming more independant and use Internet to get the information that they need, tour operator, shopping tips, or the best restaurant to visit
Spanish tourism
Now, the Spanish tourism sector seeks to attract travelers from Asia and Latin America. And the country must adapt its offer to the needs of the twenty-first century travelers, says El País newspaper. Without neglecting those seeking sun and beaches Iberian, Spain must look beyond its shores and respond to what the newspaper called "the customer travel revolution."
the Chinese customer revolution
Chinese customers are not interested in the beach, because culturally, they prefer to avoid the sun. However, in China, there is a growing interest in wine, "the newspaper, which considers wine tourism will be one of the revolutions coming of the Spanish tourism industry. Also, you have to adapt to consumer and luxury tourism, widespread among Asian travelers, the Middle East and South America. The revolution of Big Data
Based on interview by El País at the World Summit Tourism, held in Madrid on April 15 and 16, Ana Botín, president of Santander Bank, thinks that "the response to the needs of new tourists could go through big data. New technologies should be at the heart of the sector, which, as the bank, can benefit from the huge amount of data that the tourist leaves on their tastes, schedules and habits. "
How Spain can it increase revenues
"How Spain can it increase revenues?" Asks El País. According to the newspaper, globetrotters worldwide relate 9% of world GDP, a figure that may rise 3.7% thanks to China's passenger and Latin America.
With 65 million tourists in 2014 and an estimated 90 million in 2030, according to industry sources cited by El Pais, "Spain must renew its infrastructure to facilitate the arrival of tourists and preserve the quality of life of its citizens ". According to a report, the network of Spanish airports is one of the most complete in the world, but must be brought into line with the criteria of sustainable development, as well as the hospitality industry, because in the future, the Basically, those areas will experience quality offered to tourists, the newspaper added.
In 2015, 120 million Chinese tourists will be traveling around the world. If they are welcome in Europe is far from the case in Asia where they blame their arrogance With their deep pockets, Chinese travelers are desired, particularly on the Old continent where spending help to maintain the tourism sector. But they are not welcome everywhere. So much so that Beijing launched a major operation to educate.
Chinese tourists are changing
Previously, Chinese tourists traveling in groups exclusively. It was housed in hotels owned by Chinese and fed in Chinese restaurants. It was very difficult for professionals to attract this tourism
For ten years, there has been a real revolution with two key elements: the emergence of a middle / upper class with the financial ability and high performance development of the Chinese Internet. Today, it is almost unique instrument of Chinese tourist for information and reservations.
The brand purchaser traveller
To simplify, it is possible to well define the typical profile of the new Chinese tourist. He is young, between 25 and 35 years. He is passionate about shopping, especially brands and also by European culture. Caroline Paul is Executive Director of Travel Talents in Paris. She advises tourism professionals who want to attract the Chinese: "The Chinese tourist is primarily connected hyper It constantly surfs the internet and it is all the time on his mobile phone to inform, communicate, keep in touch with her. friends in China. It is the king of the ego-branding. He identifies himself constantly on social networks. It will make it to Paris, Brussels or London to show with pride that trip. The Chinese to take pictures throughout their stay and they post their pictures on the net. " And as social networks are very well attended in China, each photo posted is an ad for the place or the shop where it was taken. see also these article http://touristechinois.com/les-9-axes-de-developpement-du-tourisme-chinois/
Specific preparation for these tourist
When the Chinese tourists travel, so it's hyper connected, but how can we attract? We must get him there. We forget Google, Twitter and Facebook, which are normally blocked in China. Ideally, it should be listed on Baidu, the search engine used by 70% of Chinese which requires a job and a specific investment.
In addition, adequate preparation is essential as explained a professional of tourism: "You have to listen, understand the market, understand the Chinese tourists, willing to adapt to this new culture it is back in understanding. a country that is growing very fast economically and culturally as well as the digital plan. We must adapt ourselves up to be present in terms of communication in preparing the trip in this ecosystem are completely different from ours. "
The game is worth the candle. More than 100 million Chinese traveling abroad each year while 200,000 of them visited Belgium in 2014. The question is how many hours (or days?), They had there. Meet all the profesional of tourism in China on this group.
Hong Kong Leung Chun-ying chief urged residents to consider the rights of mainland Chinese to visit the southern city of China as well as economic impacts to restrict the influx of tourists. His statement Friday appeared to be a shift from Leung and Hong Kong other lawmakers promise to propose to change the political mainland Chinese visitors to the National People's Congress annual parliamentary meeting of China.
Hong Kong wants more Chinese buyers, just not the kind they are now getting.
"We have to balance the needs of the continent residents to travel to Hong Kong and their rights under the current policy with the livelihoods of the people of Hong Kong," said Leung sidelines of a meeting of the NPC , according to Reuters. "In addition, policy adjustments can not lead to a significant decrease in the number of tourists and thus affect the overall Hong Kong economy and employment."
Hong Kong residents have been demanding a change multiple visa to visit mainland Chinese have used to visit and buy goods in bulk in the city because of the lack of sales tax on certain products. Mainland Chinese buyers often clear boutiques daily necessities such as diapers and powdered milk. More recently, a protest broke out Sunday in the Yuen Long district, and chanting an estimated 400 demonstrators presented to the Chinese Communist Party to be overthrown and for consumers to return to China. Police used pepper spray on demonstrators and 38 people were arrested. Protesters took to call Chinese mainland buyers "locusts."
Over 40 million mainland tourists
Over 40 million mainland tourists visited Hong Kong last year, exceeding the 7.2 million population of the city. However, the number of inbound Chinese tourists fell for the first time in nearly 20 years during the holidays of Chinese New Year in February. "It's alarming," said Joseph Tung, the Travel Industry Council executive director of Hong Kong, according to Reuters. "Put yourself in their shoes. If you feel like people are not welcome you, why would you come to Hong Kong? If these things relate to ... the big spenders in China can simply go elsewhere like Europe. " Thinning are the crowds of Chinese visitors are pulling their Prada bags and Swiss watches in central Hong Kong as president Xi Jinping strengthens its campaign against corruption and extravagance. Growth numbers are called parallel traders who buy shampoo, milk powder and other consumer goods to sell at higher prices in China, where safety concerns of local products put a premium to those of abroad. That is put Hong Kong Leung Chun-ying head in a dilemma between luxury retailers in the city eager to see more Chinese buyers and angry residents who accuse visitors drive up the cost required. Leung said Friday in Beijing leaders are studying the issue after a discussion this week. "The pattern of overall spending Chinese tourists has changed," Raymond Yeung, an economist at Australia and New Zealand Banking Group Ltd. in Hong Kong, said by phone. "The real question is how Hong Kong can cope with this change."
Luxury good plunged
Luxury goods sales have plunged 14 percent last year, when the city experienced its first annual decline in retail sales since 2003. The decline continued in January, total expenses decreased by 14.6 percent a year ago. With Chinese tourists constitute 78 percent of visitors to Hong Kong last year, the composition of their drive change on the economy and drag down luxury good companies, including Chow Tai Fook Jewellery Group Ltd. and Prada SpA.
Instead of flying high in China, the city is seeing a growing number of visitors with heavy luggage hoarding space in its subways, its buses and sidewalks. "Hong Kong is essentially losing market share" of wealthy Chinese, said Mariana Kou, an analyst at CLSA. Those go to Japan, South Korea and Europe, while tourists coming to Hong Kong today are spending less, she said. While spending on luxury items fell last year, medical sales, cosmetics and supermarkets have seen so much as a 9.3 percent gain, government data shows. This is helping companies like YATA Ltd, an operator of seven department stores, which saw Chinese tourists buy shampoo and groceries on its shelves, according to CEO Daniel Chong. The new shopping habits is so riling residents.
Yuen Long in the Hong Kong area, close to China, there were three marches in a month against parallel traders and day visitors from the neighboring Chinese city of Shenzhen. Limit visitors
Limit the number of visitors?
The solution is to limit the number of visitors who are here for just a day, according to Michael Tien, founder of clothing retailer G2000 Group. Those who come several times a year account for 50 percent of Chinese tourists, against 20 percent five years ago, he said. "These visitors do not stay the night and their contribution is very limited," said in an interview Tien in Beijing where he was attending the annual sessions of the top legislative body of China as a Hong Kong delegate. "I do not want to see continental Hong Kong in a negative way, but I hope that more people other than Shenzhen could go to Hong Kong."
Demonstration again Chinese Mainland
Police accused 12 people of 38 arrested during a demonstration on 1 March, and used pepper spray to break up clashes between demonstrators and their opponents, the South China Morning Post reported on March 3rd. Two thirds of the 743 respondents last month wanted the government to reduce the number of individual Chinese visitors, the Hong Kong Chinese University said March 4. More than three-fifths of respondents said that tourists have brought disadvantages for their lives. "We must find a balance that we do not want to see policy changes leading to a drastic decline in the number of visitors and thus hurt the economy," said Leung reporters in Beijing after attending the Chinese legislative sessions. "The central government to see how it can support the tourism industry in Hong Kong while at the same time does not impact on the daily lives of people."
I would like today to introduce to you the article of julienrio
Has the Golden Age of High Quality content in China come?
Your marketing contents must impact the Chinese customers. Provide to them with good qualities, dynamic and attractive contents. Integrate some pictures and videos to make the content attractive to them. Chinese spend a weekly average of 25hours online. A third of this time is dedicated to watching videos and pictures.
Let’s make your content to be the one they watch: compelling storytelling and well-designed pictures are key to success! Lancôme, the French cosmetic brand created a Chinese website for Chinese: Chinese website with quality content. That enabled him to be close to its customers and to meet their expectations.
This slowmotion video is all about engaging the Chinese customer while associating the brand with very positive symbols and transmitting a strong message. Here we have the rose that links Lancome with a strong and out of trend symbol. At first the viewer may not understand why a video about a cosmetics brand is about liquids and flowers in slowmotion: engage the customer by the curiosity, a very strong motive to buy something, especially something new.
2. Go Baidu, Go Longtail for tourism in China
The keywords employed must be selected with reflection. Focus on the customers who can generate quality traffic. Opt for the long train keywords instead of the competing keywords (basic). The long trail keywords represents the whole of the keywords known as “original” or “rare” leading a site to be found in the search listings. These keywords, taken individually, generates little traffic. However, by cumulating them, they can represent until 80% of your traffic. For example, if you wish to create a site or a page which refers to the cosmetics in China, made then a list of all that approaches cosmetics. Like this, you will be likely to have long train words. These words can be “companies selling cosmetic products in China” or “Where to find cosmetics agencies in China”. Now, let’s go to tourism, an industry strongly in need of SEO in China : good ranking = good trust in tourism .
Attacks with scalding water, a bomb threat and attack halftone suicide - all in an airplane ride. Mark this as one of the most bizarre stories in a long period of bad behavior on a flight.
The passengers who were on board a Thai AirAsia flight from Bangkok to the Chinese city of Nanjing said Shenzhen Satellite TV in China that the drama began with a dispute over the drink service, and quickly spun out of control. According to the passenger who spoke with the television channel, a passing threw boiling water on a flight attendant. Cell phone pictures posted online, then shows a man other passengers identified as threatening her boyfriend to blow up the plane. When the woman finally asked to apologize, she started threatening suicide while pounding aircraft windows, according to the television report. The chain of events worries enough that they turn around pilots and flew to Bangkok airport, where several reports said the troublemakers were arrested quickly.
The incident occurred on Thursday, but with cell phone videos and testimonials continuing to pour, the Chinese state media reported Chinese authorities have issued a statement Saturday night saying that the passengers were put on a blacklist to travel in their home province after they "seriously tarnished the image of Chinese people. "
Eyewitnesses interviewed by Shenzhen Satellite describes a sequence of bizarre events in which small complaints quickly escalated into mass murder threats. The couple attacked first, the allocation of seats, but things really heated over a cup of boiling water, witnesses told the station.
New demands and online consumption in China have created an operations crisis for International Digital agencies, and opportunities for localsonce upon a time a Digital Agency in China, born in Shanghai, a fusion of French and Chinese knowledge to deliver professionel services to Brands, companies who want to enter into the Chinese Market.
Over the past 10 years, the Chinese outbound tourism has literally exploded, going from a mere 30 million in 2004, to a staggering 100 million per year.
Its number of Chinese tourists is not the only thing that has drastically improved. The other worth talking about is definitely its relations with other countries.
Today, we will catch a glimpse about how the two are inter connected and how they put China into a positive circle that will only keep spinning faster and faster within the next decade.
First, to completely understand how things were, how they are and how they will be let's take a look at the Chinese tourists themselves
This Hong Kong Policeman isn't going to put up with the Mainland Chinese tourists that just caused a 7-car pile up. The drunken man says he's a Communist, thinking it will get him off like it would do inside of Mainland China. But this is Hong Kong, and this guys is in for a little culture shock. Hong Kong police don't care
