eChinaTourism.com : China tourist attractions in major cities including Beijing, Shanghai, Tibet, Xian, Guilin, Hong Kong and recommended top 10 attrations to visit in China.
Jiūjié – 纠结 – is a popular expression commonly used by Chinese netizens. It means to be in a tangle or facing a dilemma. Here's an example of how to use it:
Peter says:Harry, nǐ bù chī dōngxi zài xiǎng shénme ne? Harry，你不吃东西在想什么呢？ Harry, you're not eating. What's on your mind?Harry says:Jiūjié ne. 纠结 呢 。 I'm facing a dilemma.Peter says:Jiūjié shénme? Shuō lái tīngting. 纠结什么？ 说来听听。 What dilemma? Tell me about it.Harry says:Wǒ zuìjìn xiǎng huàn gōngzuò, suǒyǐ tóu le jǐ fèn jiǎnlì, érqiě zhèjǐtiān qù le jǐ gègōngsī miànshì. 我最近想换工作，所以投了几份简历，而且这几天去了几个公司面试。 Recently, I've been trying to find another job, so I sent a few resume and went to a couple of interviews.Dàn xiànzài wǒ bèi liǎng gè gōngsī tóngshí lùyòngle, wǒ bù zhīdào xuǎn něi gè cái hǎo. 但现在我被两个公司同时录用了。我不知道选哪个才好。 Now I've been selected by two companies at the same time. I don't know which one to choose.Peter says:Wèishénme? 为什么？ Why?Harry says:Yí gè xīnshuǐ dàiyù dōu bú cuò, dànshì děi chángcháng chūchāi. 一 个薪水待遇都不错，但是得常常出差。 One has a good salary and benefits, but I'd often have business trips.Lìngyí gè shì gāng chénglì de xiǎo gōng sī, bùguò qiánjǐng bú cuò 。 另一个是刚成立的小公司,不过前景不错。 The other one is a company that has just been established, but the prospects are not bad.Peter says:Qù dìyī ge. 去第一个。 Choose the first one.Harry says:Wǒ xiǎng guò, kě shuōshíhuà, nà fèn gōngzuò méiyǒu shénme fāzhǎn kōngjiān, érqiě wǒ yě bù xiǎng zǒngshì chūchāi. 我想过，可说实话，那份工作没有什么发展空间，而且我也不想总是出差。 I thought about it, but to be honest with this position there won't be any development opportunities. Besides I also don't want to be on business trips all the time.Peter says:Nà jiù qù xiǎo gōngsī. 那 就 去小公司。 So choose the small company.Harry says:Wǒ tǐng xǐhuān nàr de gōngzuò de, shìhé wǒ, hěn yǒu tiǎozhàn. Dànshì xīnshuǐ tài shǎo le. 我挺喜欢那儿的工作的，适合我，很有挑战。但是薪水太少了。 I really like the job; it suits me and is very challenging. However, the salary is too low.Peter says:Aiyō, nǐ zěmne zhème jiūjié a. Nǐ hǎohāo kǎo lǜ yíxià ba. 哎哟，你怎么这么纠结！你好好考虑一下吧。
The education sector in China is the world's largest, with no less than 9 million new students in 2015. This sector accounts for about 4% of national GD
With Australian political tour of China to promote trade, education is a priority in the agenda, with Chinese students now make up 27 percent of all international students in Australia. A delegation of about 1000 Australian politicians and business leaders in China this week for Australia in China Week, a trade mission to China key. They will be promoting Australia as a premium destination for investment, tourism and education. With more young Chinese seeking study abroad, Australian universities are willing to make their pitch.
smog and Beijing's notorious traffic are two things Qinteng Hou says that will not be lost when going to study her Masters in International Business in Brisbane later this year. The 22-year-old says Australia's environment and relaxed lifestyle played a role in his decision to apply to the University of Queensland. "Australia is a beautiful place, which is not as crowded as Beijing. You can feel relaxed and comfortable there," Hou said.
tens thousands of Chinese students in Australia !
It's just one of the tens of thousands of Chinese students looking to Australia for higher education. Today account for over 27 percent of all international students in Australia, helping to make education the fourth largest exporter of the nation. In 2014 international education contributed about $ 17 billion to the Australian economy, and that figure is expected to increase. Sydney University is just one of the Australian universities that sent representatives to Beijing to Australia in Week China. Michelle Carlin spokesman says Chinese students are extremely important for college. . China in the last ten! Had ears and "#erienced is a $ er! #rogress Ra # id $ arious fields. t is estimated that more than 100 foreign students and 000 stud! Ing at $ arious uni $ ersities in China. n addition to the # rogress achie $ ed b! Chinese and the reason for WH! foreign students learn that there are tuition fees are chea # er of them in the 'australia
mandarín foreign and economics and management and. + edical successful education Chinese Sino-s is caused b! its national modern character
Before all, your website must be hosted in China and also have a domain name everywhere. You can for better visibility. It can be practiced in applying CNNIC: Internet in China is not as fast as in all Western countries, which means that pages with large, videos and high quality photos that make loose traffic and customers. In addition, there is a great choice for clients on the network, and if your website is high, netizens will see other competitors.
Tips to optimize your website to Baidu
A home page with more information Here are the guidelines to follow if a website for Chinese customers is created:
Adapted prices for China
Different methods of transaction with selected products attractive offers and This information should be generally available, the page because what you can see on this page is the key. In addition, the Chinese are very With regard to offers, in addition to price cuts, and that is why a website like Taobao is really so successful.
SEO tips
The content will seduce the audience
The high value added content are appreciated when given one of the information is aimed at visitors to your website and when prices are above the rest of the list. The content should be written in clear concise well, because people in the Far East do not waste their time in reading difficult descriptions of their products. The founder of lords explains that the reputation of the website is the key The founder of Judge Made as Chinese consumers like brands, and prefer to spend more money on the famous brand cheap brands. Chinese society is changing. Introducion of Baidu
SEO - Chinese search engine
When your website answers the above criteria, you need to improve your ranking on search engines like yahoo. Therefore, when an Internet user will type in the keywords regarding specific products website, the ideal site would function as the first. In Tiongkok, you must follow the rules of Baidu; Baidu is a search result which represents 80% connected with web research.
Why optimize search engines like GOOGLE? to Get more traffic
A good website is likely to attract Chinese tourists , but will not have the visibility that disserves when the brand is unknown in China. You should work on how you can find. The goal is to get a good rating when we write the main words elements, ideally the initial result on the first page. It is important to know that 85% of Internet users visit the first page, so an online site on the second Web page will lose 85% of customers. With a good SEO marketing plan, you could see recovery in traffic of 70%; It is representing a 70% higher chance of getting leads.
Exchanges between the buyer and seller
Chat with the owner is culturally as important as the choice of the best prices for the Chinese to get the most information is the product of the sale. Therefore, you have to have people available, ready to answer questions. It will show its serious and professionalism, two key elements complete business in China.
E-reputation in China is so important
To further enhance its brand image through China, you must be active in specialized forums to increase your e-reputation. To which, you should pay close attention to customer opinion because net buyers in China
Social Media in China are important for Chinese tourists
WeChat
How not to mention the cultural reference Sox in China, and it begins to be recognized in Western countries. WeChat allows use of official accounts to discuss the news about your brand more products, services and special offers. It also allows increase customer loyalty for a brand.
Weibo
Along with specialized forums, could be the Chinese Twitter: Weibo, as well as 500 million users. It is a means of social communication, very useful to raise the reputation of the models.
Marketers have to adapt to Chinese culture to success in China !
At least three leaders of Chinese social networks, namely, Weibo, WeChat and QQ. WeChat it is the most popular and originally created to serve activities date. Weibo, owned by Sina Corporation focuses on providing information. QQ also focuses on providing content
Here are 7 strategies to achieve success through the social network in China:
1. Marketing Content Relevant content is paramount and consumers are getting tired of being attacked by commercial advertising. Content will determine the number of clicks and the number of visitors you can get. You may need to show some photos and video in any of its contents. 2. 020 in China QR Code is the link between the offline and online one. QR code is useful for making the payment procedure, including promotion procedure. 3. connecting to your target Connecting line has revolutionized everything and makes everything simpler. You can make instant payments via Internet and get the goods at a conventional store. 4. community management If you have low popularity, certified Baidu account to build trust is needed. 5. Online Communication => offline sales You must create an attractive community directed to a particular topic, and this will create a mutual interaction and strengthen their brand. 6. viral Marketing The Chinese are very fond of buzz, as usually contains information
Ever-expanding wireless network (Wi-Fi) coverage, coupled with increasing affordability of smartphones, has prompted more and more users to access the Internet via mobile phones in China. In 2013, 81% of Chinese Internet users accessed the web via Smartphones1. In recent years, with the rapid development of social media sites, users can connect with friends anytime anywhere through smartphone applications. Increasingly, people are interacting with others via social media, which are set to be an important channel for consumers to have access to information of daily life, as well as messages promotional product and services.
According to the "Survey of consumers of the middle class of China" HKTDC, social media is one of the channels through which respondents share their consumer experience Sixty-three percent of respondents agree.: "I believe in the products recommended by people I follow on Weibo and WeChat and I am interested in giving them a try." Consumers in China rely on word-of-mouth. How marketers generate positive word of mouth for their products and services through social media in the consumer community of friends is an important part for business promotion and marketing.
Social media marketing in China
More and more companies have added features to "share" their websites, allowing users to click and share their own Weibo the information about the company and its product page. For example, when a user believes his friends would be interested in a product or service, it may just tweet this piece of information as well as photos and a text description, without the need to write new content.
WeChat user experience
WeChat is an instant messaging app4 Tencent launched in 2011 to provide the public platform, community of friends and push message functions. Users can add friends and follow public accounts they love choosing "shake", "search by phone number", "look around" or "QR code scanner". According to reports, the average monthly WeChat active users reached 360 million in 2013. WeChat separates the public account into account subscription and service account. The goal is to establish new rules for messaging Communication on group to minimize the disruption of followers. subscription account mainly provides news and information that meets the needs of general users. subscription account can send a daily message that appears in a separate folder, but users do not receive an alert. service account is used to provide services and is more appropriate for the bank and corporations in general. Restrictions on group messaging service account are stricter: one message is allowed monthly but followers will receive an alert. The push message in the chat list. Businesses can choose one of these two types of accounts to interact with their customers, depending on the nature of their products / services and human resources. more information http://wallblog.co.uk/2015/10/27/five-things-we-can-learn-from-chinese-digital-firms/ and here
Marketing on Weibo
Over 10 major Chinese websites, including Tencent, Sina, Sohu and Netease currently provide Weibo (microblog or) social media service. At the end of 2013, China had 280 million users of Weibo, representing approximately 45.5% 2 of total Internet users. Weibo is a sharing of information, dissemination and acquisition Platform3 allowing any person or group selected by the user to read text messages of 140 characters, and access photos and videos etc. . The main features include a Weibo: share / outposts (70.1%), the search engine news / current affairs (69.5%) and post content (64.6%), etc.
Companies appear interesting content on Weibo in the hope that users actively tweet these messages to friends and raising the brand profile and awareness of user communities. Of course, how to attract users to read and tweeter these positions is the key.
Social media is increasingly fragmented with new emerging platforms
Many people focus on the current Chinese networks, the most dominant social but what I feel is a strict control. New forms of expression are constantly emerging and development in this fast paced, constantly changing market. There is a huge demand for social networks and little foreign competition, which creates space for a multitude of digital home platforms develop. The Chinese government also provides grants and incentives for creative new technology start-ups is encouraging the creation of new platforms. With an increasing number of people of all ages and backgrounds by using social media, it is likely to be a demand for "new" spaces where users can communicate and share content in a different way.
Two examples are (a similar photo application Instagram) 'Nice' and 'Meipai' (a similar application on Vine video). Brands such as Ray Ban and Bulgari have already begun to launch campaigns on these platforms. Neither has yet acquired a dominant position, but it is expected that the fragmentation of the landscape of networking through these types of networks 'alternative' will continue.
Top tips for Western brands looking to market themselves on social networks in China
Content is king on Wechat
Create interesting, shareable content in Mandarin that will appeal to the Chinese. Often the content is produced in a cartoon, the almost childlike style, cartoon animals, for example, are very popular. Be active on social media. Really engage with consumers directly, people enjoy direct communication and are more likely to share your brand within their network.
Use the 'Key Opinion Leader "or KOL. The recruitment of these figures in the name of a brand can be a very effective way to distribute content. Find specialized partners in China. They have extensive knowledge of the market and the links and local resources you need to use.
WeChat: WeChat is the Chinese Internet giant Tencent social network Lighthouse, it began as an instant messaging application before morphing into a truly integrated social network platform. Users can communicate via instant messaging, sending a written text, audio or video clips to another. It is a very user friendly platform acts as a purse (it is related to Alipay), the platform game (Chinese regularly play group games), taxi ordering service (Didi Kaudu similar Uber, is directly related to WeChat) and it also has a video call option that is much more effective than skype.
Companies can create official accounts and should attract followers to subscribe. This is vital as more closed network, users can not see the messages or comments by those they are connected. The goal of any brand is to disseminate their content to a user's network. Users post times (similar to an update) and often share content as part of this. Generating a favorable reputation is achieved by actively engaging with users and subscribers.
Baidu Tieba: This is part of the Chinese search engine Baidu 'prevailing over 70% of its own market. Tieba is a forum for topics that are searchable by different categories of subjects. Content becomes more prolific it gains visibility based on the ranking of the Tieba community (much like Reddit). For a brand, the objective is to produce interesting content that the community is very rank, the brand needs to attract quite a following classification of their high content in order that it appears on top of the Tieba community.
Qzone: A social networking site created by Tencent in 2005. It is largely an instant messaging platform, but users join groups to discuss specific topics. These groups can be directly targeted because they tend to be on niche topics.
The Chinese are strongly influenced by their immediate social circle
The numerical solution can be extraordinarily effective for western brands here because the Chinese are turning to social media for more information. The Chinese are wary of more traditional media sources, but place great confidence in their social circle. Content shared between a user's network has a strong sense of legitimacy in the eyes of the Chinese consumer. That is why it is important for Western brands to operate on these platforms, people greatly appreciate the direct communication here. Create promotions and offer discounts that are exclusively provided for WeChat and Weibo followers, but ensure that the promotion includes friends and family, that they also are likely to follow your account
Chinese Social Media are shocking after this Video. Kidnapping is a serious problem in China–and the Chinese people
Buzz on Chinese Social Media !
The most popular of numerous hashtags referring to the incident had accumulated over two billion viewings by Thursday afternoon on China‘s Weibo — around 50 % more than the number of people in the world’s most populous country.
