A real Chinese 地道的中国人

地道的中国人
白马哥 地道的中国人 Un vrai chinois !
Posted by Patrick le chinois Baimage/白马哥 on Wednesday, September 23, 2015

How to market fashion Brand in China

Last Thursday, Fashion’s collective, the fashion digital marketing reference has bring some informations about the digital strategy in China during its event « Cocktails & Conversations » that presented series of topics on adopting a global strategy for the chinese consummer.

Fashion’s collective, a company based in New York that focus on the learning of fashion and luxury brands that use digital marketing, has recently inaugurate its Shanghai office to welcome the brands that are looking for increasing their knowledges of marketing in China.

Social media in China are important

 source www.fashionchinaagency.com

The discusion has featured many topics about how to optimizate social medias and e-commerce strategies. Booker and Buchwald have also present 7 suggestions on the digital strategy for fashion and luxury brands.

Tips to market a a brand in China 

1. If you are not already on WeChat, do it. Booker has insist on the importance of this app that is realy efficient for doing digital marketing in China because she allows brands to win dividends when it’s used well. According to him, WeChat is working to be more efficient than Weibo in marketing. First of all, it’s not a newsfeed, as messages and shares wait that users open it and don’t dissapear if you travel for exemple. Besides, WeChat users are more reactive than in other social medias. They follow to be aware of the brands news, so you already know what they want. You will not spam them.
2. The luxury online trade is still young and in development. It’s a real succes in China, but according to Buchwald, many users prefere to buy luxury products directly in shops or with the help of mediators like in Taobao. The Chinese customer will take time to do some researches online but not for luxury goods. He recommands to the brands to focus on important details that will make the online buy esaier for chinese, with a quick and safe delivery, size informations, a quick website and accomodation for chinese payment methods.
3. « Mix-and-Match » is a popular editorial topic for chinese customers. Buchwald has precises they were ready to buy one or deux key investment pieces, and want to know how to associate them with their wardrobe.
4. The KOL’s (Key Opinion Leaders) are hard to hire but have an important promotional value. Booker has highlighted the benefits of being supported by a KOL on chinese social medias, and he doesn’t talk only about very notorious celebrities, but also notorious fashion bloggers. He notices that many of them are paid in function of the number of followers.
5. Both speakers have precized that the brands must constantly keep up with rapid changes. It’s possible that in ont year, the most used social platform doesn’t even exist today.
6. Some professionals believe that the goal of online branding is to have consumers continually recognize a brand. Others focus on integrating online branding with the overall brand experience of customers in relation to a company, product, or other branded entity. From this perspective, brand recognition is viewed as one component among many, such as brand differentiation (from competitors) and the "Collaboration Age" brand dialog facilitated by Internet and mobile communications. Website development is a key component of online branding as a website is used by companies and individuals to present products and services of a brand. Focusing on a website's appearance, functions, and company message to provide a positive experience to visitors is all part of online branding.Website development for online branding also includes utilizing a blog to generate content for readers interested in topics related to the brand. It has been both recommended and advised against to guest blog on other websites for the purpose of online branding.
7. Internation World of Mouth (IWOM) is one of the most valuable form of marketing, the one that consumers trust above all others and the one that is most likely to drive sales for a company. It’s using happy customers to promote a business. Its ai mis to provide customers with such an unbelievably amazing, life-affirming product or service that they can’t help but share their experience with firends, family, co-workers, and the random dude who sits at the bus stop every day with his exotic parrot.

 see also this video

Sensitive campaign for educate Chinese tourists

With the approach of the National Day holiday, many Chinese embassies abroad have called on their compatriots to behave better and respect the local laws, regulations and customs. In a statement on its website, the Chinese Embassy in Canada has called on Chinese tourists visiting the country to dress appropriately, to avoid talking too much and doing graffiti.

"For example when flights are delayed, travelers should understand the situation and cooperate with the agents."

In Thailand 

The Chinese Embassy in Thailand issued a similar offer, indicating that a patronizing attitude could "ruin their own image." Tourists represent the image of their country. A true patriotism demand respect for others and civic behavior, it said.

This year, Chinese people will enjoy longer holidays, thanks to the Feast of the Mid-Autumn Festival and National Day. For the next holiday, travel agencies, such as Ctrip.com, China Youth Travel Service and Lvmama.com noted an increase in bookings for stays abroad, or at least 150% compared to the previous year . source

The behavior of Chinese tourists

The behavior of some fellow sparked controversy, as the four Chinese tourists on September 4 expressed their anger in Bangkok, learning the delay of almost 9am flight back to Chongqing, due to bad weather and technical problems.

China Central Television revealed that many scenic spots in Thailand had posted signs in Chinese, inviting Chinese visitors to behave. In April, the Chinese Tourism Administration began to keep a record of bad behavior of travelers. So far, 11 incidents were registered on its website, including six held in Thailand.

China Tourism Academy

Dai Bin, director of China Tourism Academy, said more legal measures should be introduced to regulate the sector. "Some acts can not simply be classified as an uncivilized behavior, such as the wearing of the inscriptions on ancient relics. Such a move must be punished according to the laws and regulations," the official said.


thank you to MArketinggourou

See also
http://chinese-tourist.blogspot.com/2015/09/top-5-well-known-digital-agency-in-china.html
http://chinese-tourist.blogspot.com/2015/09/576900-chinese-tourists-visited-japan.html
http://chinese-tourist.blogspot.com/2015/09/what-is-new-in-tourism-market-in-china.html

In France, Chinese tourists are in Danger

Chinese tourists are a prime target for criminals ... In Paris, but also in the Yvelines where many of them live. Two women, aged 39 and 50 years, made fresh on Saturday night in front of their hotel in Vélizy. To 10:50 p.m., two thieves snatched their bags before their escape aboard a car, reports Le Parisien.

25,000 euros stolen last week

Their loot? € 400 in cash, two smartphones and five credit cards. The attack follows that of last weekend in Carrières-sur-Seine, in which a Chinese tourist was robbed of 25,000 euros. Just in the month of August, four attacks occurred on the same procedure in the Yvelines, prompting the police of Versailles to create an investigative group to identify the two thieves.


Founder of KO security explain that you have groups of gangsters that target Chinese because the have a lot of money.

Police in China 

 The minister asked us to bring back Chinese tourists. "This confession of this officer of the Paris police says a lot about the means employed by the state to improve the image of the capital with tourists from the Middle Kingdom, concerned about the repeated attacks and flights to against their nationals. In Paris, 26,000 policemen and officers of the City mobilized all summer to secure the sites. Ten patrols are deployed every day especially in seven areas: Montmartre, Champs Elysees, Trocadero, the Louvre, Chatelet, Opera ... "Flights of which they are victims are mainly pickpocketing. There is less but it is not yet won, "said an officer of the Security Directorate of nearby Paris conurbation (DSPAP). In these seven areas, the concentration of the security force has lowered last year by 26% crimes affecting Chinese tourists.

"This trend is confirmed since the beginning of the year"
source http://www.leparisien.fr/espace-premium/paris-75/agressions-de-touristes-chinois-la-police-sur-le-qui-vive-22-09-2015-5114599.php#xtref=https%3A%2F%2Fwww.google.com%2F

Why 3D printing interest French Companies

Attract the attention of business leaders on emerging issues, open discussion and facilitate networking are the main objectives of small business luncheons that the Community of communes of the Pays des Herbiers organizes at 4 times a year . Indeed, executives and managers necessarily have access to economic information but is often sucked into their activities and therefore have almost no time to learn or to deepen a number of questions.

70 entrepreneurs 

At the session of 06 October, 70 entrepreneurs have addressed the question of 3D technologies in business: for today or tomorrow? Interest theme It was, as its title suggests, a workshop on topics concerning technologies related to 3D in companies, their applications and their potential outlets. This technology has seen the day there is this 30 years and is now particularly booming, thanks to lower costs, the development of service offerings, to create the "Fab Lab" on the international scene, seems not to leave indifferent entrepreneurs since 70 responded to the call. The scope of the 3D printing technology is so great that many cases have been reported at this session of October 6. Low-cost prosthesis

Photo source

This was for example the history of the 6 year old, without a right hand from birth, and who became a printed plastic graft prosthesis in 3D. 3D technology has enabled to provide a customized hand to the child at a cost ten times cheaper than current industrial technologies. Giants! Investors in printing technology 3D With the objective of providing special metal parts for the aerospace, automotive and machine tools, the Michelin group and the Fives Group have created a joint venture of "additive manufacturing" based metal powder.

€ 25 million investment

The duo has invested € 25 million. New way to design and manufacture For new perspectives on design and design of certain technical objects, the Massachusetts Institute of Technology announced the marketing of a new 3D printer can create models with the combination of 10 different materials. This new machine of pioneer Fab Lab is offered at € 7,000. The Herbretais are also in the race With the Lycée Jean Monnet, who for years has a 3D printer as well as the St. Gabriel Institute with its Fab Lab, for pedagogy opened in early 2015, named Gab Lab, the basin can argue Herbretais already be in addiction with the technology of 3D printing. Side speakers  Emmanuel Roux, a consultant on digital issues, created the Z bis to the Roche-sur-Yon, the first Fab Lab Vendée.  The VTech Group sees 3D printing as the logical evolution of its business since 2002 based on 2D printing. With its 3D Tech subsidiary, sells machines and offers services in 3D printing.  Hugues Pasquier, president of the Club of Les Herbiers Companies wonders about the possible replacement of the trades of machining by additive manufacturing technologies.

article proposed by Atwim

see also :
http://china-market-research.blogspot.com/2015/09/top-news-about-chinese-market.html
http://china-market-research.blogspot.com/2015/09/big-delta-is-largest-3d-printer-in.html
http://china-market-research.blogspot.com/2015/09/mercedes-benz-is-doing-good-job-in-china.html

Just back from China

I have been in China for the past 4 weeks in Beijing, Xinjiang, Hangzhou, Ningbo and Shanghai.It was good to be back seeing family, friends and my associate tour guides who are carrying on the ChinaMango business. There was not that much pollution surprisingly! We had quite a few sunny days and blue skies in Beijing. Also the high speed rail network makes travelling large distances so easy.

In Beijing, we saw something you would never see on the streets of London:

This little fella was being taken out for a walk by its owner......actually not a pet, but up for sale at 1600 RMB (around 160 pounds or 250 USD).You know the Chinese believe that they make a great soup and have anti-carcinogenic properties, probably related to their long lives.

In Shanghai, despite the national economic slowdown, business is still booming. There are over 1000 buildings exceeding 30 stories, and new skyscrapers are still being built.There are more free standing buildings over 400m high than in any other city in the world, except for Chicago.

The building on the left, the recently-completed Shanghai Tower, has 128 floors and is 632 m tall, the tallest in China and the second tallest in the world, and next to it in the middle of the photo is the Shanghai World Financial Centre at 492m.

We took some time off to sample the nightlife in Shanghai and there were a few new hotspots to see and be seen in. One place that caught my eye was a UK-themed bar that only opened after 11pm.

If you want to know where the door to Heaven is, then do book a Shanghai night tour!

However, it was the street scene below that reminded me of England the most, with sycamore trees, few people and even fewer cars! This was taken during the holiday period in the French concession area of Shanghai, a wonderful area for walking around in.

 Do let me know if you need any help with going around Beijing or Shanghai,day or night, and don't forget to look at previous posts for more information.

jetchina0602@hotmail.com

Time to Look at Booking Your Tour for 2016

The booking period that is most important in Touring China or Tibet starts here in November and extends through late May for the best results.  I have been planning tours for clients for 25 years.  Best results are had when planning and booking early.  Popular well located hotels often book up early.  Most important is the Yangtze River Cruise which often closes bookings on their most popular sailing dates by the end of February should be booked soon.  The prime tourist season is April/May and September/October.  Summer months are also busy for those who must take their vacations during that period.  Prices have been stable the past couple of years but have declined somewhat since the exchange rate with the U.S. dollar has increased this year.  This is a good year to tour China and Tibet and tourist numbers will shown a marked increase it is expected.   For more information on Touring China please go to   www.interlakechinatours.com   My blog is  also shown on the web site.   For any questions please contact us at  interlak@eskimo.com    You will not be added to any spam list or have a sales pitch for booking with us.  My name is Dave and I am always glad to assist people in their touring plans or information on China without an expectation of your business.  You might want to check out our 50% OFF on a Yangtze River Cruise too!

China's slowdown is 'healthy'

Christine Lagarde avoided blaming China for lackluster global economic growth on Thursday, framing the country's deep slowdown

Asian Stock Market 

Asian stocks marched higher on Friday, following a positive terminal of Wall Street, fueled by status quo signals of Fed minutes. "It is easier than the political perception of the Fed means a weaker US dollar and helps emerging markets such as China to grow," said jérémy, equity strategist, Credit Suisse told Reuters. "I'm not sure we've seen the end of the problems for China, but not least, this is what investors appear to be the prices. " In the US, the Dow Jones Industrial Average closed above 17,000 for the first time since Aug. 19 win almost 1 percent and ended the session 138 points higher 17,050.75. The S & P 500 closed up nearly 1 percent to 2,013.43 and the Nasdaq up 0.4 percent to 4810.79. The increases came as investors digested the September meeting minutes from the Fed. "I think the combination of oil (gains) and the minutes of the Fed lifted the indices here," Cardillo said Peter, market economist at Rockwell Chief Global Capital, noting the minutes decreased the likelihood of an increase in rates this year.
The minutes show that Fed policymakers were still looking domestic inflation and the impact of slower global growth. "I think you have a little more clarity on what the Fed thought. The decision not to raise rates was more collaborative than people thought. The call was not really that close," said Peter Coleman, head trader at ConvergEx.

US and Chinese Stock market

Expectations that US interest rates will remain close to zero for now boosted the Nikkei 225, benchmark Japan, which closed up 1.6 percent to 18,438,67. Bucking the upward trend, shares of Fast Retailing sank 10 percent after the Japanese clothing company missed its earnings forecast for the year due to losses at US stores. It recorded an operating profit of 164.5 billion yen ($ 1.4 billion) - well below a projection of 200 billion yen.
Australian stocks recorded their fifth consecutive day of gains, with the ASX 200 ended 1.3 percent higher at 5279.70 - six weeks high - supported by gains in resource-related stocks.

China's top aircraft manufacturer

China's top aircraft manufacturer has revealed specifications of an advanced stealth fighter jet in a bid to lure foreign buyers, the official China Daily reported on Friday. In a rare disclosure, the state-owned Aviation Industry Corp of China (Avic) unveiled the capabilities of the J-31 aircraft at an aviation show, even though the jet is still being tested, the newspaper said.
"The prospect of a further weakening of the US dollar was clearly a boon to the materials and energy sector again today. Shorts in these sectors also seem to come off at a rapid pace as well," Angus Nicholson, Analyst market at IG. The materials sector added 9.6 percent this week, while the energy sector rose by 13.2 percent, according to IG.
source
http://money.cnn.com/2015/10/09/news/economy/china-lagarde-imf/index.html
http://www.reuters.com/article/2015/10/09/us-china-military-idUSKCN0S30WQ20151009
http://www.cnbc.com/2015/10/08/asian-markets-look-higher-nikkei-asx-futures-up-china-open.html

China stock gains cool China's stock rally cooled, with the Shanghai Composite closed up 1.3 percent to 3143.35. This follows a gain of 3 percent on Thursday as the market resumed trading after a week long vacation.

China Market 

The earnings season for the third quarter of the country started running on Friday, with Shenzhen-listed Shandong Pharmaceutical Wohua report a 252 percent rise in profits, offsetting lackluster listed Shanghai Rope Xinri Hengli Steel Wire, which posted a loss.

Hong Kong

Hong Kong's Hang Seng index rose 0.6 percent, regaining some ground after being hit by profit-taking a day earlier.
Shares of Chow Tai Fook rose as much as 4.5 percent after the largest retailer of jewelry in Hong Kong said a mini-gold rush, driven by falling prices, led to same-store growth sales up 4 percent in the second quarter, Dow Jones reported.
The South Asian markets for
The South Asian markets hungry before, enjoying the confidence of investors in the wider risks.